Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
Copyright © Business Expert Press, LLC, 2011.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.
First published in 2011 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
ISBN-13: 978-1-60649-193-5 (paperback)
ISBN-13: 978-1-60649-194-2 (e-book)
DOI 10.4128/9781606491942
A publication in the Business Expert Press Marketing Strategy collection
Collection ISSN: 2150-9654 (print)
Collection ISSN: 2150-9662 (electronic)
Cover design by Jonathan Pennell
Interior design by Scribe Inc.
First edition: March 2011