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Chapter 2
by Piyush Kumar
Decision Equity
Title Page
Copyright
Contents
Prologue
Part I: Competing by Verification
Chapter 1: Harnessing the Power of Data
The Data Deluge
Critical Leadership Skill
Rising Cost of Errors
Chapter 2: The Cost of Intuition-Based Decision Making
Managerial Decision Making
Alternate Models of Decision Making
The Case for Managerial Intuition
The True Cost of Intuition
Chapter 3: Ten Questions to Ask Your Mental Models
The Myth of One
The Myth of Many
Locus Focus: What Does It Pick Up Versus Leave Behind?
This or Abyss
Does the Model Have a Reverse Gear?
Is the Model Forward Prescriptive or Backward Diagnostic?
Data Analysis and Data Generation Process
Objectives Versus Constraints
Is the Model Synchronous With the Adoption Cycle?
Half-Life of the Model
Avoiding the Trap
Chapter 4: Paradigm Cycles and Strategy Prisons
The Formation of Strategic Prisons
How Paradigm Cycles Work
Part II: Decision Equity
Chapter 5: The Ultimate Management Metric?
What Is Decision Equity?
A Case Study
Defining Characteristics of Decision Equity
The True Residence of Equity
Summary
Chapter 6: Understanding Decision Equity: A Flow-Based Approach
The Complexity of Strategic Marketing Decisions
Overcoming the Challenge of Complex Decisions
A Systems Approach to Marketing Decisions
Linking Key Metrics Through Flowprinting
Measurement Myopia
Chapter 7: Linkage Analysis: The Engine That Powers Decision Equity
Introducing Linkage Analysis
The Academic Foundations of Linkage Analysis
The Benefits of Linkage Analysis
Chapter 8: The Decision Equity Metric: Operationalization
Operationalizing Decision Equity: The Importance of Flowprinting
Options for Operationalizing Decision Equity
Case Study: Estimating Decision Equity Relative to Other Options
Confidence in Decision Equity Comparisons
Part III: Pursuing Excellence Through Decision Equity
Chapter 9: A Best Practice Approach to Linkage Analysis
A Framework for Conducting Linkage Analysis
The Proposed Ten-Step Filtration Process
Concluding Thoughts
Chapter 10: Developing a Linkage Orientation
Mission, Vision, Linkage!
One Final Note
Epilogue
Appendix: The “Analytical Tools” of Linkage Analysis
Introduction
An Important Distinction: Averages and Variation
Working With Covariation
The Three Essential Analytical Tools
Selecting an Appropriate Technique
Recommendations
Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
References
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Chapter 2
1
. Nutt (1999).
2
. Winerman (2005).
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