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by Richard Saul Wurman, David Calvin Laufer
Dialogues with Creative Legends and Aha Moments in a Designer’s Career, First Edition
Title Page
Copyright Page
Dedication Page
Acknowledgements
Contents
Richard Saul Wurman: Foreword: Designing Your Life
Introduction
Motivations & Choices
Setting
Technical and Historical Background
About the Interviews
Paths and Goals
1. Teachers
Victor Papanek: Portfolio and Career
Buckminster Fuller: World Game
Charles and Ray Eames: The Connections
Saul Bass: Notes on Change
Design in The Real World
James Burke, Jr.: Life is Like a Train
Walter Herdeg and Jack Kuntz: A Visit to Mt. Olympus
Josef Müller-Brockmann and Ruedi Rüegg: People, not Portfolios
Heinz Edelmann: Every Ten Years, Burn your Portfolio
2. Titans
The Great Midwest Mounted Valise
Penn Station Booth 6
The Valise Goes Awol
Ed Gottschall: Not Your Average Interview
Cold Calling 101
Herb Stern: The One Week Hence Test
Seymour Chwast: Bad Luck, So Good Luck!
Ian Ballantine: A Short Course in Genre Publishing
Singing to The Gatekeepers
A Trial Run
James Mcmullan: Watercolor Wizard
Barbara Bertoli: Strong, Yet Vulnerable
Max Miedinger: Getting Helvetica Right
Arthur Tress: The Dream Collector
Aha: The Bertoli Toggle
Peter Mayer: How to Run a Sales Meeting
Boldness in The Face of Opportunity
Penn Station Booth 6, Revisited
Frederick Schneider: To Be Right ...
George Nelson: Philosophy of Design
Portfolio Transitions, or Never Let a Good Crisis Go to Waste!
Massimo Vignelli: The Auteur Speaks
James Craig: Keeping your Powder Dry
Tipping Point on a Train
Hermann Zapf: Your Soul’s Music
Paul Rand: The Designer as Brand
Ivan Chermayeff: A Search for Essence
Lou Dorfsman: I Just Try to Make it Look Great
Herb Lubalin: Superlatives and Schlock
An Arthur Tress Snapshot
3. Transitions
From Valise to Expertise
Don Trousdell: Growing a Style and Outgrowing Style
Dave Condrey and Bill Duncan: Welcome to The Greatest Marketing Organization on Earth
Robert Woodruff: Take Out Everything but The Enjoyment
Lawrence Gellerstedt, Jr.: Leadership is Developing People
Caroline Warner Hightower: Design as Magic
Saul Bass Encore: When the Student is Ready, The Teacher will Appear
Sidney Topol: A Good Proposal on Time
Rober to Goizueta: Creative Friends
Reflections: The ROI Model for Career Optimization
Relationships
Other-Centered (communication)
Individual (professional development)
Take-Aways
For Further Reading
Index
Photographic Credits
About the Author: David Laufer
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