Sun Tzu's Art of War includes the strategic concept of knowing your adversary and knowing yourself. Through this, one can be confident in your ability to prevail in the contest. Threat intelligence has quickly become a critical component of an organization's proactive security controls as well as an important factor in its ability to respond to an incident. For organizations to leverage the advantages that threat intelligence provides, they first must understand the threat. From here they can define their requirements and begin the intelligence process. Finally, by integrating their toolset to utilize threat intelligence, they can position themselves to have more effective proactive controls and the ability to respond efficiently. While threat intelligence may not remove the fear of an adversary entirely, it allows organizations a good deal more ammunition to combat today's threats.