mindshift six
Distant is the new diverse: Include the international and working‐from‐home team

I met Sierra Dasso in 2018 at the Cloudflare headquarters in San Francisco during a work trip. I'd taken the 15‐hour flight from Singapore to California, as I'd been doing about four times a year since moving back to Singapore. It's one of my favourite flights because it meets my need for efficiency. Not only can I get a lot of work done and still catch a movie, but because it crosses the International Date Line, at certain times of the year, I can also land just before I left.

While in California on that trip, I spoke at a company lunch for women in sales. I was the company's most senior woman in sales, and it was still somewhat uncommon to have women in senior sales roles, particularly in ‘enterprise’, or large company, business‐to‐business. I was glad for the chance to encourage other women to envision themselves in sales leadership roles in the future.

The Cloudflare office had a typical start‐up vibe: four floors of exposed brick and open space. Conference rooms were named for HTTP error codes. The lunch was held in the largest conference room, logically named after the most common error code, 404. However, Room 404 was confusingly located on the first floor, making it very hard for newcomers to find. (You have to be savvy to make it in tech. Or at least make it to the meetings.)

About 20 women came to the meeting, everyone seating themselves around a big, rectangular table. Others dialled in from various parts of the world. After the meeting, I returned to the desk I was using and checked my emails. I saw a message from Sierra, saying she'd been at the meeting and was so inspired by my description of living in Asia and the idea of working for a woman that she wanted to come work in our Singapore office. I always wax eloquent about living in different countries when I give talks; I was delighted that someone else seemed to have caught my enthusiasm for living overseas.

I got up and walked over to her desk, finding an American in her late twenties, with a friendly, girl‐next‐door attitude. ‘I want to live in Asia, too!’ she said.

We needed salespeople in Asia, as it happened, to cover countries including Thailand, Japan and Indonesia. But they needed to speak one of the relevant languages, which she didn't. I said, ‘What about Australia?’ I also oversaw Australia as part of APAC for Cloudflare. I thought it would be good to have an account executive there who could bring the company culture and know‐how with her.

I knew she'd have a good shot at success in an English‐speaking country with a similar culture to her own. (I know that Australia has its own distinct culture that is very different from the US; as an American married to an Aussie, this fact has been drummed into me. On the other hand, our cultures have fused in many ways. Stories circulate of Australians going to court and ‘pleading the Fifth!’ as in, the Fifth Amendment to the US Constitution, which has no bearing on Australian law but does appear regularly on US courtroom dramas on TV.)

Sierra was not excited about Australia. It seemed like just another Western country. ‘Not exotic.’ She was also concerned that she wouldn't succeed because she didn't think Australia was known for having tech companies, the types of firms she was selling to in the US.

I completely disagreed with her assessment that there wasn't enough opportunity in tech. What about Atlassian, Canva and Afterpay? I also thought she'd love the country, as I do.

She decided to try. Sierra transferred to the Sydney office in 2019. Within a year, she had a car, a dog, a wonderful partner — and a great deal of success at work. While the similarities between the US and Australia helped her make new connections easily, the fact that the industry is smaller in Australia proved to be a bonus.

Now that I've been here a while, I know all the companies. As soon as I say I know someone they know or I worked with their competitor, I'm 10 steps ahead in that relationship in terms of it being fruitful. Also, the US is much more independent. Here, it is more collective. That's a good thing for me in sales because if we sell to one company, then another company in that industry wants to use us, too.1

Sierra quickly became a huge fan of the Australian lifestyle, too. ‘The overall standard of living is significantly higher than in California. I also love the beauty of the country, the international vibe and the expat community’, she says. ‘And the government really values life, which is nice.’

The ‘Ah‐ha!’ of Sierra's story: be open to where in the world your career may take you

Australia wasn't Singapore, Sierra's initial dream, but it was a huge international move that expanded her world view and enhanced her life — her real aims. Moving to the Sydney office offered professional opportunities she had not expected, and likely would not have gotten as quickly had she stayed in headquarters.

Today, many firms operate on a global scale, and this opens up opportunities for success and adventure in countries around the world, even in places you may never have considered exploring. Being willing to relocate can be a springboard to more responsibility and lead to quicker advancement. This is one more way in which your work and your life are on the same team. You don't necessarily have to choose between living in Paris, say, and building valuable skills at work. You may be able to do both at the same time.

It's true that during the pandemic, and after, many countries limited the number of work visas and focused on developing ways to connect through virtual meetings. Some also pursued more local talent. But opportunities to work overseas still exist, and likely will into the future. Not everyone can do a stint overseas, of course. Fields requiring state or federal licensing, like medicine or law, are not easily transportable, and plenty of people have family or other obligations that keep them put. But if you can swing it, opportunities for adventure abound.

Not only can an international position be exciting, but it also helps you understand the cultures, experiences and perspectives of people in different countries. An international assignment lets you see, first‐hand, that another office isn't ‘remote’; it's right at the centre of a different map. Success increasingly requires being able to cooperate with those halfway around the world.

I'm personally invested in diversity and inclusion and have been throughout my career, and I see these terms as also applying to people in diverse locations. Embracing diversity and inclusion in this context means thinking beyond your national borders, being inclusive of those from different nations, and considering how working in another country might enhance your career. It also means remembering that people in offices thousands of miles away are essential members of the company; developing an inclusive mindset; and practising the skills needed to remain connected across time zones, oceans and cultural differences. Here's how.

Power Perspective #1:
Let your thirst for adventure turbocharge your career

The search for talent has gone global, and capitalising on this trend can be a great way to accelerate your rise. While moving overseas for work may sound like a dream to you, your willingness to go is also very helpful for your firm. An organisation benefits from having someone on board who wants to be transferred overseas, and not everyone is willing to do it. You become a ’culture carrier’ for the company, an ambassador steeped in the firm's culture who can help build global cohesiveness.

In an office filled only with new hires, unfamiliar with the organisation's culture and protocols, tasks take longer, even small things, like figuring out how to enter information in the company's database. Your knowledge of how things are done at headquarters can boost the effectiveness of regional offices, helping them meet corporate goals.

Having diverse perspectives around the table also boosts the bottom line, in part because making room for different outlooks leads to more creative problem‐solving. A recent study from BCG looking at diversity among employees at 1700 companies in eight countries across a variety of industries and sizes suggests that ‘increasing the diversity of leadership teams leads to more and better innovation and improved financial performance’. In the study, innovation benefited most from leadership teams that included diversity in national origin of executives, a range of industry backgrounds, gender balance and a variety of career paths.2

In other words, diversity includes national origin and is good for business. In turn, international experience is good for you and for your company.

Understanding and valuing different perspectives is not only the right thing to do, but is also an increasingly important competency at work. Malini Vaidya, Head of APAC for Spencer Stuart, a global executive search and leadership consulting firm, says:

There is no question that global thinking and sensitivity is fuelled by experiences living and working in more than one country — not just through managing a regional or global role from one country your entire career. The more senior you become, the more likely you will need a track record of managing across borders and cultures.3

Rahul Desai, the sales operations guru I met at the Google headquarters in Mountain View and offered a job while going through a revolving door in Beijing (chapter 3), is a perfect example of the career boost that can come from overseas work. Because he came to new, small office, he had the chance to take on tasks that would have been the specific job description of other people back in San Francisco. These experiences built real skills and breadth that enabled him to rise faster.

While his job was intended to only be an 18‐month assignment, he wound up staying in Singapore for nine years, first at Google and then at Facebook, rising into management. He eventually moved back to Texas, taking all his management experience with him. Later, he was offered a great job as vice president of sales strategy and operations at Trip Actions (a travel management and expense company), a position he likely would not have gotten without that overseas experience, and the demands and opportunities it created.

Working in a culture different from your own definitely brings new challenges, as Stacy Brown‐Philpot, a former colleague and adventurous, highly successful corporate leader, discovered when she moved to India. As Stacy saw, figuring out exactly what you need to make an international move work for you can propel your advancement — and help you develop the habit of identifying your needs and asking for them.

Today's increasingly hybrid and/or remote workforce means some people are taking their laptops to their dream locales and setting up shop there. If you have this opportunity, I do think it will allow you to gain a more global perspective to some degree. But working alone with a view of the ocean from Playa del Carmen, Mexico, is a different experience to working in or leading a multicultural team in a country not your own. I see the notion of ‘have laptop; will travel’, as more akin to working from home, but from a home base that you find more exciting or less expensive or closer to family. This won't necessarily give you the career boost of relocating to a different office with your firm, but it will expand your cultural competence and cultural humility.

Here's how to get your firm to support your thirst for adventure.

If you have a family, be open to how your move may benefit them. When Rahul transferred to Singapore, his wife, an artist, learned batik, a new technique for her, and incorporated it into her work. In my case, my husband, Linton, has been willing to move for my career. He's found jobs in each location, and focused on enjoying the adventure, appreciating our kids’ ability to gain a global perspective, and supporting my goals. Our sons have grown up with a sense of themselves as ‘globosapiens’, which is really important to us.

If your partner or spouse has an opportunity to transfer overseas, be open to how this might benefit you. You might be surprised by what the move will do for your own career, as Crystal Hayling, a non‐profit professional with an impressive track record, discovered when she moved to Asia with her husband.

Power Perspective #2:
Remove the ‘R’ from remote (as in, emote)

Having spent the past 25 years running parts, or all, of the APAC business for Google, Twitter, Cloudflare and other companies, I've seen first‐hand how professionally and personally rewarding it can be to work outside your home country. But I've also observed how challenging it can be to stay emotionally connected to the company and its leadership when you're outside headquarters — and the critical role that this emotional connection plays. This is true whether you're at the start of your career, further along or leading multiple teams dispersed across the globe, as I have.

We all need to feel emotionally connected to our company, our jobs and our colleagues. People collaborate better across functions when they feel close to others, despite physical distance. People are more productive when they feel valued and recognised. People stay longer with firms that make them feel cared about and important. Whether you're at headquarters, in an office halfway around the globe, or working from home, staying connected means removing the ‘r’ from ‘remote’, as in emote.

I think of this as a leadership skill; to remain competitive, leaders at firms across the planet need to dial up their focus on the emotional connection between people in headquarters and employees working outside the main office. But as an individual contributor working overseas, focusing on emotional connection is also a key to thriving. Here's how.

Make room for the human factor

During the pandemic‐related shutdown, when a delivery person might have arrived in the middle of a meeting, inciting a barking fit from an employee's dog, or when a child's teacher scheduled an at‐home cooking project requiring adult supervision during the workday, it was impossible not to notice that teams are composed of real people, with real, human needs. This is one benefit of the pandemic's enforced work‐from‐home period: all leaders had a chance to see (or were unable to escape) the humanity of their teams.

I think of this as acknowledging the human factor, and it's an important part of removing the ‘r’ from remote.

One of the easiest and most important ways to acknowledge the human factor of those on international teams is to check their time zone. I am constantly dumbfounded by the number of people who fail to consider the time zone difference between their location and that of the people they are meeting.

I once had a person at headquarters in California schedule a call for 6 am Singapore time — not an hour I would ever choose to be at work, though I was willing to get up to accommodate the time zone difference. I woke up early, made a cup of tea, and dragged myself to the computer, only to find out that he'd cancelled the meeting at the last minute to go to a kid's soccer game. I’m glad he was able to do that, but I could have gotten a couple more hours of (much needed) beauty sleep. When I mentioned the inconvenience later (as nicely as possible), the person said, ‘I let you know I was cancelling three hours ago’. Three hours ago was 3 am my time, and I was not on email! This kind of obliviousness to what time it is somewhere else is an ongoing gripe of people working overseas — and one very easy to address by a five‐second Internet search.

As a dispersed worker, it's up to you to set boundaries around your time. Share them in a way that emphasises your desire to excel. You could say, ‘These midnight meetings are threatening my productivity the next day, and I really want to make sure I'm delivering my best’.

Then offer a solution. You might say, ‘Let's prioritise. Pick the most important meeting for me to be at each week, and I'll attend that one, and shift my start time to later the next day’. Or, ‘I don't mind starting meetings at 6 am and exposing my bedhead once a week, but I can't do it every day. Let me delegate the other meetings to someone else on my team, who can also learn from them.’ You can even propose that those in headquarters occasionally stretch to do a meeting that suits your time zone.

There are plenty of other ways that a lack of boundaries around time can compromise the productivity of distributed or home‐based workers — such as having an unspoken expectation that people be available online day and night. As a leader, you can help your team set boundaries around time by implementing new communication norms.

When the pandemic sent his workforce of 130 people home, Drew Sanocki, then‐CEO of the San Diego–based online automotive aftermarket products company AutoAnything, realised that his employees were suddenly on email and Slack day and night, seven days a week. Work was taking over their lives, compromising their effectiveness and happiness.

There's a lot of research showing that ready access to instant communication makes us less productive and less happy, and prevents knowledge workers from engaging in highly productive work. We saw this happening. I started tracking my own time and realised all day long I'd be on Instant Messenger chatting with my employees, interrupting their days.7

To solve this new problem generated by working remotely, AutoAnything established new norms of behaviour to control technology use. The firm also set expectations around communication, including discouraging the use of Slack or email before noon or after six, other than for social reasons. ‘We wanted to reserve the hours from nine to noon for deep thinking, solving problems, creating new marketing campaigns — the heavy brain activity’, Sanocki says.

His company also experimented with ‘batching’ communication, rather than letting endless text threads run throughout the day; encouraging phone calls rather than text messages for quick questions; scheduling team meetings to answer questions all at one time; and having those in high demand set office hours, rather than being open on chat all the time.

These guidelines proved immediately beneficial. Sanocki says:

In the one group we measured, IT, the number of tickets they went through rose each week, big time. Anecdotally, I feel like the company is making more progress on its strategic initiatives. Chat is more for socialising and less for work, which is nice.

Sanocki says his company plans to remain all‐virtual, and to keep these boundaries in place to help employees stay productive and not feel stressed out by what could otherwise be a never‐ending work day. Establishing new norms has to start with the leadership team, meaning Sanoki has to follow his own guidelines. ‘So far, it's working really well.’

Acknowledging the human factor before a person asks can generate strong loyalty. A Singapore‐based communications professional at a large US tech firm said to me recently, ‘My new manager offered to move an 11 pm call earlier for me, even though I'm the only person on her time in APAC. I love this new manager and I'm never leaving her.’

Sometimes a firm or boss will really go out of their way to acknowledge the human factor, such as helping support an employee through a particularly challenging time. As Kate Fleming saw in Singapore, this emotional connection can be so valuable that it might inspire a person to stay with the firm even if offered a higher salary elsewhere.

You probably cannot simply ask for a major accommodation in your role, and expect the company to grant it — unless you've shown that you are a real asset. As Kate says:

They said they felt I'd shown commitment in the two‐and‐a‐half years I'd been with the company. I absolutely had not been slouching. You have to put in the work first, build that trust or consistency of delivering, so that when you do need help, people know you're genuine. It can't be three months and then you go in and say, ‘Listen, I want you to give me a special allowance’. You also have to be incredibly lucky to have the right kind of manager, and company leadership, to be willing to lean in to a long‐term employee‐employer relationship like that.

It was also a time when companies around the globe were losing employees, making concessions, and seeing how working from home and other new approaches could work. Timing can play a part in getting what you ask for.

My co‐writer, Wendy, asked to work Fridays at home at her Psychology Today editing job only three months after taking it, when there was a glut of unemployed journalists. She had a new baby and, like Kate, had gone to a lot of effort to get pregnant. She also had a long commute, and there was not a lot of interaction among editors within the office anyway. Four days in the office made sense to her.

The owner of the company did not agree. He refused to allow any flexibility in the schedule, for anyone. ‘I realise now that I hadn't built a track record at all. I hadn't proven my worth’, Wendy says. ‘There were hundreds or maybe thousands of journalists out of work in the area, so he had no incentive to make any special concessions to me.’

She wound up leaving the job.

I went back in before I left and said to him that psychology was actually a specialised body of knowledge and I had a lot of experience writing about it and I thought he was making a mistake. He did not budge, and while I felt disappointed, I was glad I’d at least said what I thought.

She was out of work for a while, though she wrote a few articles for Psychology Today as a freelancer. ‘I felt like I'd left the last staff journalism job on the planet. I definitely did some second‐guessing about that decision’, she says. She volunteered to do communications work for a couple of non‐profits supporting artisans in the developing world to gain communications experience, and then landed a fellowship through Encore.org to be the director of communications at a non‐profit called Sustainable South Bronx. That job led her to realise that she definitely didn't want to do communications. She wound up selling a book idea to Simon & Schuster and has been writing books ever since.

Remember that all employees are created equal (regardless of where they sit)

Ignoring other people's time zones reflects a larger, common problem that can hinder cooperation in international firms — treating offsite employees like second‐class citizens. This shows up not only in terms of time insensitivity but also in compensation packages and basic protections.

One company I worked for offered overseas workers an inferior healthcare package to that given to US‐based employees in equivalent roles. This action undermined employees’ enthusiasm and loyalty, and affected their performance. Desired recruits chose other multinational firms instead, ones that gave Asia‐based employees equal benefits. (It also ate up my time as I spent a year campaigning for the firm to improve healthcare coverage.)

Another way that some firms treat those in regional offices like second‐class citizens is by failing to effectively allocate resources. This isn't necessarily intentional; it's easy to overlook the needs of those you don't see in front of you every day. But it feels dismissive, erodes trust and loyalty, and hinders performance. It's hard to perform when you don't have the resources you need. Employees and leaders are likely to ask themselves, ‘Why stay at a firm that doesn't help me succeed?’

As a leader of a dispersed team, you often have to fight for resources your team needs to do their job. It's important to maintain your stamina for what can be an ongoing source of frustration. My strategy is to make my priorities clear, back them up with data and persist.

Another way of getting those in headquarters to think about your projects is to include them in the planning. Korin Kohen, in research and development at P&G, has found that bringing in others from the beginning ups their sense of urgency. It's a great way of ‘rallying the team. You need to influence people to prioritise your project, to get the experts to support it, and the team to work coherently together’, she says.9

Including others from the start helps, and leads to better innovation. ‘If you engage people from the beginning in the journey, you are more likely to get a better product.’

Research backs up the value of diverse thinking in innovation. That same BCG report (from p.138) showed that companies reporting above‐average diversity on their management teams also reported innovation revenue that was 19 percentage points higher than that of companies with below average leadership diversity — 45 per cent of total revenue versus just 26.

Leaders can help global employees feel seen and valued during company‐wide meetings by highlighting success stories from around the world. A US‐based company, for example, could focus on Union Pay instead of Mastercard, Uniqlo instead of Gap, and Nestlé rather than General Foods, when sharing client examples.

Finally, another way of treating all employees equally is to learn about, and be sensitive to, the unique aspects of their culture. Cultural norms dramatically affect priorities and expectations. Leaders and employees should build their ‘cultural competence’, knowledge about and understanding of other cultures — and also develop ‘cultural humility’. Cultural humility describes having an attitude of genuine openness and curiosity about cultures that are different from your own. Showing cultural humility means continually learning about the values, habits, experiences and desires of those in different countries, and working with their culture. It also means acknowledging that other people are the experts of their own lives and have valuable insights to contribute.

When I led the APAC division for various companies, I made an effort to share the region's culture with those visiting from the home office or working in other locations. I aimed for light, fun approaches, such as sending small, funny gifts from the region to thank people for their efforts, like sushi erasers from Japan or batik napkins from Indonesia.

For years, I hosted a Durian Challenge, offering visitors the chance to taste this highly prized (smelly) delicacy, often called the ‘king of fruits’ in Asia (yet described in far less glowing terms by some due to its strong, dare I say, noxious smell). The durian is so malodorous that it's a prohibited substance in many taxis across Asia. The Durian Challenge was a fun way to introduce people to this unique fruit and help people let down their guard.

One standing activity at one of the companies I worked at is a monthly birthday celebration. In Asia, we created a culturally inclusive variation on this, singing happy birthday in the native language of those celebrating that month. During the pandemic, these birthday parties went virtual. We delivered a slice of cake to the home of each person celebrating and then came together online to sing in everyone's language. Even things that seem rote when everyone is working together in headquarters (like licking frosting off a plastic knife with colleagues) can serve as important bonding moments for dispersed workers.

Over communicate

In a distributed or hybrid work environment, it's very easy for information to fall through the cracks. The solution: over communicate.

Silicon Valley tech firms are generally excellent at keeping people around the globe up to date and informed through weekly virtual ‘town halls’. Groups from across the globe share updates, and executive leaders talk about strategy or a recent board meeting. This communication is valuable, but it doesn't replace one‐on‐one conversation.

While you may be loath to have more meetings, when there's limited personal contact, virtual time together helps ensure that people feel included and informed, rather than isolated. To the extent possible given the size of teams, leaders should aim for some small way to engage one‐on‐one with new joiners and with existing employees. As a regional leader, I met with everyone who joined APAC for half an hour within their first few months, even if I was never going to work with them directly, to help them feel connected to the firm and its leadership.

Team innovation can also be difficult in a dispersed work environment. For Korin Kohen, communication supports the development of new ideas and products.

If you say, ‘Okay, now I'm going to sit down and come up with an idea!’ it probably won't come. You get more inspiration and ideas by talking to people and learning what's been done before. You need to be able to spark, to have catalysts. Innovation rarely comes when you sit down alone and work.

Make more time for recognition than seems necessary

When working with or overseeing people away from headquarters, anything you want to have happen must be planned, and this includes acknowledging your team's victories — to them and to others. Praise makes people feel valued and seen, emotions that create connection. Praise is often in short supply for people working far from managers and team members, whether in a regional office or at home.

If you oversee people who you rarely or never interact with in person, it takes extra effort to make your appreciation felt. Make this effort. I'm not suggesting telling everyone how awesome they are all the time if they're messing up, but leaders should recognise and celebrate dispersed employees’ efforts more than seems necessary.

When you see great work, take the time to shoot off a complimentary email to the responsible team, and maybe even their manager. This cheers the group, and models behaviour for others to follow.

You also need to make sure that decision‐makers beyond your office and region see your employees’ great work. Mentioning their names during meetings helps, but it can take more than a virtual high‐five to get dispersed workers truly known by those in power. Rahul Desai says:

It's difficult to develop a strong professional reputation at headquarters when nobody knows who you are or what you do. It's easy for headquarters to develop bias in favour of those whose work is more readily visible to them.

This translates into better opportunities and promotions for those working in headquarters.

To combat location‐related bias, Rahul not only offers virtual public praise, but he also talks about specific employees by name in conversations with headquarters, and he creates opportunities for them that will generate recognition. This can take a lot of thoughtfulness, but it's a mark of a really strong leader.

In one case, Rahul realised that the weekly revenue forecasting process was taking a full Monday for the team to do. ‘I thought it was ridiculous to have someone sitting there for eight hours basically copying and pasting data’, he says. He asked an operations guy on his team to see if he could automate the process. This employee created a program that cut the process from eight hours to 30 minutes. Rahul then let everyone in headquarters know what this employee had developed.

I could have just sat on this development and been happy that it worked well for Asia Pacific. Instead, I was very vocal about it and made others in headquarters and my counterparts in Europe aware of what was being done here, that he was the developer behind it, and that it saved time and energy.

This effort gained the employee recognition across the whole organisation. Rahul went a step further and encouraged him to develop the program for other offices.

I said to everyone else, ‘We can produce this for you in Singapore, and because we're ahead of you time‐wise, we can have it in your inbox when you arrive Monday morning’.

His employee developed it to scale for the rest of the world and helped other offices implement it. This became part of his job, along with maintaining the report. ‘He became known as the person behind that report’, says Rahul. ‘We wound up hiring two more developers to report to him and they took on some other global reporting tasks under his leadership.’

Even as an individual contributor, you can help create a culture of recognition. The ‘peer bonus’ funds that Google lets employees give each other (chapter 3) is a great way to encourage everyone on the team to recognise others (everyone likes receiving praise in the form of cash). But you don't need a formal peer bonus program to share your appreciation for a colleague.

Power Perspective #3:
Choreograph opportunities for connection

Korin Kohen says so much of her day is spent in virtual meetings, her husband often asks when she gets her work done.

He looks at my calendar and is like, ‘Why are you talking all day? When do you do work?’ I have Monday and Wednesday nights blocked for half‐hour, one‐on‐one meetings with my partners in the innovation ecosystem, mostly in Cincinnati. Then I do the same with the team in Singapore, meeting in person, when we can.10

Her actual work? That gets done ‘between meetings’, Korin says.

Except that all these meetings are a vital part of her job because they create connection. As is true with the regular reviews and group meetings she also has scheduled, these one‐on‐one get‐togethers let her update people in the US and Japan on happenings in her office, represent her team and their efforts, and build and maintain real rapport.

I think P&G has a meeting disease, but it's a survival mechanism in a place so big. You have to make the effort to build relationships. When you are not in the mothership, you need to work twice as hard to be heard, to get support, and to stay top of mind.

Careers are not just built by competency — they are built by connection. Typically, you can build these connections inside a company organically. You grab lunch or an after‐work drink with someone at the next desk, which may lead to a project down the road. You speak up in a team meeting, and a manager comes into your office afterwards to follow up on your idea.

When it comes to the benefit of working together in person, I always think of the term ‘collaboration dividend’. It's generally used to describe working together across networks, silos or countries with the aid of technology. But I've also heard it used in relation to the value of working together in person, an acknowledgement of how even casual conversations can give rise to improved output. You get a bonus, or a dividend, from time spent together in person.

Distance means you lose out on this naturally occurring rapport. It also can deplete your social capital, as many people saw during the pandemic. Embracing global diversity means taking steps to choreograph opportunities for connection for your team, if you're a leader, and for yourself.

It can be done. As Joseph Grenny, co‐founder of Vitalsmarts, a Utah‐based leadership training and online career education platform, puts it:

For decades, studies of corporate culture have concluded that the further two people were apart physically, the lower their estimation of one another was likely to be. Our findings suggest otherwise — distance isn't destiny.11

Grenny is referring to a recent study he co‐authored that looked at steps leaders took, or failed to take, to preserve a shared company culture during the pandemic. His team asked study participants to report on five behaviours linked to healthy group performance, including responding quickly to requests from each other, giving co‐workers the benefit of the doubt and sacrificing their own needs to serve a larger team goal.

In companies where leaders made efforts to preserve shared culture, these behaviours and attitudes survived. In companies where leaders didn't, respondents reported being quicker to be suspicious of others’ motives, slower to respond to colleagues’ needs, more narrowly focused on their own interests and less willing to put in extra time or effort to get things done. In other words, their trust and support of each other deteriorated.

Grenny's team concluded that, while efforts to preserve culture and social capital while remote don't have to be difficult, they are important. Some examples cited in the study include:

  • implementing new tools and technology to facilitate connection
  • sponsoring and supporting fun, off‐the‐wall, virtual events
  • scheduling non‐work‐related meetings for team members to get together.

These are easy, sometimes fun, ways to help employees connect and remain seen by each other and by leaders. BCG Australia took a collaborative, employee‐led approach to designing ways to support work and foster strong connections, post‐COVID. One idea the teams came up with was to ask to work together in person at least half the time, if possible, to promote productivity and deliver on the company's apprenticeship model. Another idea was to have hybrid teams on the same schedule; basically everyone is in the office or at home at the same time.12

Getting together in person for fun activities is also part of BCG's plan. Activities that help people connect include a monthly ‘Big Friday’ event in the office, with catered breakfast and lunch; team yoga; and an extra emphasis on encouraging people to attend offsite group outings and retreats.

Making an effort to stay connected with people you don't see every day also can be key to pushing difficult projects to completion across multiple time zones. Batsheva Lazarus, a former BBC producer who now works as a communications professional at Google in Singapore, has come up with a personal mantra to help her remember to acknowledge the human factor of others and view every interaction as an opportunity for connection.

‘I don't take a meeting, I make a friend’, she says. This is one of her top tips for successfully collaborating across global teams, but not everyone supported this vision throughout her career.

Early on in my career in television, a senior staffer pulled me aside and told me, ‘You're extremely well liked, but you'll get the work done faster if you just put your head down and stop making friends.’ At the time, this stung. I saw how those connections were the backbone for the team, motivating them on long overnight shoots far away from home, or to give that last hour of work after an exhausting day. I made a conscious decision to stick to my guns and not let go of this essential part of my toolkit.

Years later, working at Google Singapore, she sees her approach paying off in clear ways, such as when she needs to wake up someone in the US in the middle of the night to address a potential public relations issue.

In media relations, if I need to rely on a colleague in a different time zone to pick up the baton and communicate urgent information to a journalist, we need to trust one another. I try to forge a personal connection with everyone I work with regularly. I'm so glad I made that choice.13

As an employee, you need to take your own connections seriously. A pre‐COVID Stanford study in China showed that the performance of the home‐based employee participants increased by 13 percent during the nine‐month experiment, and attrition fell by 50 percent. But promotions conditional on performance appeared to fall by 50 percent. It seemed the old adage held true: out of sight, out of mind. As the study puts it:

We heard anecdotal evidence for this from employees and managers during focus groups and interviews, and it was one factor that led some employees to return to the office to avoid what they perceived as a WFH promotion ‘discrimination’ penalty.14

In a 2021 Joblist15 survey of more than 1000 remote workers and managers, 95.5 per cent of managers said that remaining visible was a key to employee advancement. More than a third of the workers surveyed agreed. Some employees took steps to choreograph opportunities for connection by crafting a ‘visibility strategy’, which included doing things like taking on extra work for colleagues, checking in with co‐workers often, volunteering for tasks or opportunities, keeping projects on deadline and being very detail oriented.

Managers in the Joblist survey noticed these extra efforts and viewed those employees as more motivated, productive and engaged. They were also more likely to reward these employees with promotions and raises.

When creating a visibility strategy for yourself, make sure you don't commit to overly taxing actions that will lead to burnout. You should be able to discuss your strategy with your boss and get input (especially if you're lucky enough to have a great boss like Rahul).

A good mindset to adopt is to remember that you are part of a team. As Kevin Eikenberry, a co‐founder of the Remote Leadership Institute and co‐author of The Long‐Distance Teammate says,16 ‘If you think about your situation as “working from home,” you’re focusing on being insular and individual. What you really are is a remote teammate.’

In other words, you are an important part of a team of people working together in your city, region, country and world. Staying connected to these real human beings in intentional, empathetic, culturally sensitive ways is part of helping you, and them, rise and thrive.

Notes

  1. 1.   Zoom call with Sierra Dasso and Wendy Paris, 20 May 2021.
  2. 2.   Lorenzo, R, Voigt, N, Tsusaka, M, Krentz, M, Abouzahr, K 2018, ‘How diverse leadership teams boost innovation’, Boston Consulting Group, 23 January, https://www.bcg.com/en-au/publications/2018/how-diverse-leadership-teams-boost-innovation.
  3. 3.   Phone interview with Malini Vaidya and Aliza Knox, 18 August 2021
  4. 4.   Brown‐Philpot, S n.d., Lean in stories, https://leanin.org/stories/stacy-brown-philpot#.
  5. 5.   Gelles, D 2018, ‘Stacy Brown‐Philpot of TaskRabbit on being a Black woman in Silicon Valley’, 13 July, https://www.nytimes.com/2018/07/13/business/stacy-brown-philpot-taskrabbit-corner-office.html.
  6. 6.   Google Hangouts interview with Crystal Hayling and Wendy Paris, 27 August 2021.
  7. 7.   Interview with Drew Sanocki and Wendy Paris, 17 July 2021, Santa Monica, California.
  8. 8.   Google Hangouts interview with Kate Fleming and Wendy Paris, 14 July 2021.
  9. 9.   Google Hangouts interview with Korin Kohen and Wendy Paris, 19 August 2021.
  10. 10.   Zoom interview with Korin Kohen and Wendy Paris, 19 August 2021.
  11. 11.   Maxfield, B 2020, ‘The collapse of social capital: Ignoring the cultural impact of WFH will erode relationships and results’, 27 October, https://cruciallearning.com/press/work-from-home-and-the-collapse-of-social-capital-ignoring-the-cultural-impact-of-wfh-will-erode-relationships-and-results/.
  12. 12.   Private email correspondence.
  13. 13.   Phone call with Batsheva Lazarus and Aliza Knox, 22 September 2021.
  14. 14.   Bloom, N, Liang, J, Roberts, J, Ying, ZJ 2015, ‘Does working from home work? Evidence from a Chinese experiment’, Quarterly Journal of Economics, February, vol. 130, issue 1, pp. 1650218.
  15. 15.   Joblist 2021, ‘Getting yourself noticed as an employee working remotely’, Joblist, 7 January, https://www.joblist.com/trends/getting-yourself-noticed-as-an-employee-working-remotely.
  16. 16.   Vozza, S 2021, ‘How to remain visible to your boss when you work remotely’, Fast Company, 10 March, https://www.fastcompany.com/90612136/how-to-remain-visible-to-your-boss-when-you-work-remotely.
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