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I PRACTISING THE SKILLS
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I PRACTISING THE SKILLS
by Brendan Hennessy
Writing Feature Articles, 4th Edition
Cover
Halftitle
Title
Copyright
Contents
Illustrations
Foreword: From a lecturer
Foreword: From a writer
Preface
Acknowledgements
I PRACTISING THE SKILLS
1 Introduction
The basic skills and resources
Gathering experience and networking
Assignments
2 Getting organized
Books and equipment
Running a business
Assignments
3 From idea to publication
The feature defined
The stages in production
Assignments
4 The world of ideas
Staff writers’ ideas
Freelance writers’ ideas
Development techniques
The place of specialism
Checklist
Assignments
5 Studying the print market
The world of features
Aiming at versatility
Assignments
6 Subjects and treatments
Likely targets
Celebrities
Children
Crime
Education
Health and medicine
Old age or retirement
Travel
Assignments
7 The commissioning and the editing
The editor’s point of view
Preparing to pitch
How to pitch
Using your network
Organizing the assignment
When to send specs
Dealing with editors
Assignments
8 Ways of finding out
Reliable sources
An interviewing strategy
Verification skills
Assignments
9 Researching and writing online
Internet basics
Researching online
A writer’s experience
Creating your own website
Writing online
Assignments
10 Creating the best order
Checking for the right ingredients
Putting your file in order
Discovering what to say
Matching order to content
Assignments
11 Making a coherent whole
Examples of teamwork
Titles
The intro
The ending
Links
Appendages
Assignment
12 Developing writing techniques
Choose the precise word
Be simple and concise
Prefer the familiar word to the unfamiliar
Use the concrete rather than the abstract
Avoid clichés
Be positive and honest
Write as you speak
Vary your pace and rhythm
Assignments
13 The style for the purpose
Describing memorably
Narrating compellingly
Explaining fully
Arguing convincingly
Finding your own style
Assignments
14 Illustrating with impact
Entering the market
Relevance or art?
Subjects for your pictures
Choosing your equipment
Working with a photographer
Pictures from other sources
Graphics
Captions
The business aspects
A nomadic career
Assignments
II EXPANDING YOUR HORIZONS
15 Writing publicity
Advertising and PR defined
Advertising copywriting
From PR into journalism
Obtaining publicity work
Techniques for publicity writing
Assignments
16 Interview features and profiles
Choice of interviewee
Getting commissioned
Setting up the interview
Choosing the method
Preparing the questions
Interviewing techniques
Editing the transcript
Formats for writing up
Following up
Assignments
17 The regular columnist
Learning from the best
Getting a slot
All kinds of discoveries
Many working methods
Assignments
18 The reviewer
How to become a reviewer
The reviewer’s tasks
The writing-up process
Books
Music
Art
Theatre
Films
Television
Assignments
19 The specialists
Opportunities galore
A marketing strategy
Producing specialist features
Samples published
Specialist columns
Research and fact checking
Assignments
20 Selling overseas
Guides to the market
Choosing your countries
Some likely opportunities
Syndication
Assignment
21 Law and ethics
Copyright
Libel
The question of attribution
Ethical concerns
Appendix 1 Suggested responses to assignments
Appendix 2 National Union of Journalists – Professional Code of Conduct
Appendix 3 Press Complaints Commission: Code of Practice for the Press
Appendix 4 The Society of Authors’ Quick Guide 1: Copyright and Moral Rights
Appendix 5 Useful contacts
Appendix 6 Training
Bibliography
Index
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Acknowledgements
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1 Introduction
I Practising the skills
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