CHAPTER 8
Pillar—Activating the Mind
The “cognitive revolution” is said to have begun in 1956. “Revolution” in the scientific world does not occur as the result of a popular uprising and fall of governments but something seemingly much tamer: the publication of books and articles and presentations at academic conferences. Jerome Bruner, Jackie Goodenough, and George Austin took on the decidedly unbehaviorist topic of cognitive strategies in their 1956 book, A Study of Thinking. George Miller published “The Magical Number Seven” (1956) as an exploration of the limitations of working memory. Other articles applied information and communications theory to psychological issues that had not been resolved by behaviorism and in so doing brought together developments in psychology, linguistics, neuroscience, computer science, anthropology, and philosophy. It was in 1956 that the term “artificial intelligence” was used for the first time, as the topic of a conference of computer scientists at Dartmouth University.
This “revolution” had many precursors, some of which have been referred to in previous chapters. But Miller points to one specific day that, for him, marks the birth of cognitive psychology and cognitive science as an interdisciplinary effort: September 11, 1956. The Special Interest Group in Information Technology at the Massachusetts Institute of Technology had organized a symposium, with the first day devoted to coding theory. September 11 was the second day of the symposium, and participants presented a series of papers that could have been seen as just a hodge-podge of unrelated research topics.
On that day in 1956, however, Miller and others exercised their very human capacity for meaning making by seeing the various papers as part of a larger whole. In Miller’s words:
I left the symposium with a conviction, more intuitive than rational, that experimental psychology, theoretical linguistics, and the computer simulation of cognitive processes were all pieces from a larger whole and that the future would see a progressive elaboration and coordination of their shared concerns. (2003, p. 143)
Thus, in putting mental activity back into psychology, cognitive psychology restored creating subjective meaning to the list of human functions. In a revolutionary stroke for the academic world, the mind became an active part of psychology.
By 1956, “Behaviorism was an exciting adventure for experimental psychology but by the mid-1950s it had become apparent that it could not succeed” (Miller, 2003, p. 142). Along with this rediscovery of the mind by cognitive psychologists and advances in developmental psychology, educational theorists were making discoveries that are closely related. The question “Why do we do what we do?” began to be answered in ways that broke away from mechanistic assumptions.
• Do thoughts cause feelings or do feelings cause thoughts? And which of those causes actions?
• How do people get to be really good at what they do?
• Why can’t we just tell people what they need to know?
• Why do they not seem to get it even when we tell them?
• How can we motivate people to find out how to do something themselves rather than complaining and expecting someone else to do it for them?
• Why do we spend so much on training when people seem to forget whatever they have learned days or even hours after the session?
• How can I control the anxiety that gets in the way of learning what I need to know?
• How can we learn other things than just skills or knowledge?
• What are the best conditions for learning?
• Is learning best done alone?
• Can people learn how to learn better?
• What parts do other people play in learning?
Rather than treating learning as a product or outcome, recent thinkers see it as a process (Knowles, Holton, & Swanson, 1998). Knowing about the process of learning is crucial for coaches. And, since most coaches work with adults, it is important for us to know that adult learning has specific characteristics, specifically that adults learn best when they are actively engaged as part of the process.
This chapter covers the next topics:
• Cognitive psychology
• Learning theory
• Activating the mind as a coaching pillar

COGNITIVE PSYCHOLOGY

HISTORICAL INTERLUDE
The first decade after the “revolution” was heavily influenced by applying the computer metaphor to mental processes (gardner, 1985). noam chomsky astounded linguistic scholars by suggesting that people’s brains had to be hardwired with certain capacities in order to learn a language—that the “blank slate” assumption of radical environmentalist behaviorism was simply wrong. computer scientists called on cognitive psychologists to model the human thinking and problem-solving process so they could build computers that could make decisions and win chess games against experts.
Using the computer as a model for the human brain provided for useful discoveries (e.g., about language learning) and applications (e.g., Neuro-Linguistic Programming). However, as cognitive psychology pioneer Michael J. Mahoney (1991) pointed out, by the 1980s, cognitive psychologists had discovered that modeling human thinking required understanding the flesh-and-blood organism that embodied that thinking, the social and relational context that surrounded and supported it, and the emotions and values that guided it. Psychologist Ulric Neisser (1976) championed and then abandoned laboratory experiments as not being applicable in the “naturalistic” setting of the real world. Philosophers became fascinated with the mind and began to engage in quasi-psychological experiments. That is, psychology began to discover its holistic, contextual, socially embedded, interdisciplinary, and values-oriented “soul” at the very time that coaching was being born.
During the half century since 1956, great strides have been made to understand what goes on in the black box of the brain. At first, this was based on an analogy with a computer: The brain was seen to be a “general-purpose, symbol-processing system of limited capacity” (Eysenck & Keane, 2005, p. 28). Several different approaches have contributed to a broadening of this understanding: laboratory experiments, studying the results of brain damage, attempts to model human brain activity on computers, and the use of functional imaging and other technologies. The integration of these approaches is now referred to broadly as cognitive neuroscience and forms part of what we are including in chapter 9 and other aspects of the Neuroscience Platform for coaching.
The cognitive revolution, located mainly in mid-20th-century North America, stimulated an explosion of interest in topics that had been considered “merely” philosophical or speculative or on the sidelines of “real” behaviorist research.
Sensation and perception. Early behaviorist assumptions were that people learn to put specific bits of sensory information together so they can recognize objects and people. Simply put, this was “bottom-up” processing. Gestalt theorists, however, emphasized native capacity to see the whole, that is, to process from the “top down.” We now know that sensation and perception, visual and otherwise, is a much more complex activity than previously thought. One important finding, harking back to the visualization exercises in sports psychology, is that the brain areas that process something we actually see are very similar to the ones activated when we imagine that something.
Accuracy in noticing. Surely you would notice the gorilla-suited actor walking into the middle of the film you are watching, turning to look at the camera, pounding its chest, then walking off. But 50% of participants in the study by Daniel Simons and Christopher Chabris (1999) were so involved with their assigned task (counting the number of times that a basketball was passed back and forth) that they never noticed the gorilla. This phenomenon is labeled “inattentional change blindness” and can best be avoided by setting one’s mind ahead of time to be aware of important details. A coach can help in this planning function and also in noticing what the client misses.
Attention. The limits of working memory, or what we pay attention to, have been of interest to cognitive researchers since Miller’s 1956 article, “The Magical Number 7.” Studies have focused on what happens when people concentrate on listening to or looking at just one thing and what happens when they try to pay attention to more than one input. The results show that attention is more complex than Miller imagined. For instance, when people are asked to listen carefully to a voice in one earphone, they generally cannot report anything about what was spoken into the other, unattended, ear. However, if they are later asked the meaning of an ambiguous word, like “bank,” they are much more likely to refer to a financial institution if the message in the unattended ear was about money rather than fishing.
Automatic (hardwired) and controlled processing. The research on attention has resulted in the proposition that our conscious attempt to control what we pay attention to is much more limited than what we process without being aware. Thus, we can know more than we are conscious of knowing. Coaches who are comfortable with silence are more likely to allow clients to become aware of knowledge just outside their present consciousness. This is also a factor in the process of insight that is presented in chapter 9.
Short-term memory. Early theorists said that, in order to remember something, we need to pay attention to a sensation that lasts only a few seconds. Attention puts that item in a “short-term store” that is of limited capacity and vulnerable to distraction. Miller (1956) put the limitation at 7 items plus or minus 2. More recently, cognitive neuroscientists have replaced this simple model with a more complex working memory model, but the idea of the limitation of attentional short-term memory seems to hold true.
Rehearsal. Practice, practice, practice is the secret to getting memory from short to long term. The immense potential of our long-term memory was illustrated early in cognitive psychology, with subjects in experiments able to recognize thousands of pictures they had seen before.
Implicit versus explicit learning. Our ability to learn without verbalizing, or being conscious of, what we have learned exists, not surprisingly, from birth and probably before. However, explicit memory appears not to come on line for human infants until around the time they learn a language. What they remember is then influenced by their cognitive development, as we discussed in the section on developmental psychology.
Remembering. Whereas our recall of explicit memories is accompanied by a sense that we are remembering, we can have implicit memories without any sense that they are memories—they seem like here-and-now experiences. In chapter 9, we further discuss the mental maps that we lay down implicitly and how awareness of them can free clients from unhelpful reactions in similar but different situations. The coach’s role is often to point out how doing the same thing (or interpreting a situation in the same way) cannot be expected to lead to different results.
Remembering to remember. One issue that is often discussed in coaching is that of how to remember to do something in the future. Cognitive psychologists call this “prospective memory.” There are two general strategies for reminding ourselves to remember: time based and event based. If we promise ourselves to do something two hours or two days in the future, that is time-based reminding. If we use a reminder such as the dog barking at the mail carrier to remember to check our mailbox, that is event-based prospective memory. According to Eysenck and Keane (2005), event-based reminders are more effective.
Mastery. Research on people in various fields who are considered experts at what they do supports the importance of practice. For a complex activity such as musical performance, sports, or computer programming, about 10 years, or 10,000 hours, of practice are considered necessary to develop expertise. But the usual conception of the word expertise, as a product or achievement that one possesses, is quite wrong from the perspective of how it is achieved. Expertise is a dialectical process of continually testing one’s store of skills and knowledge against challenges or issues that arise (Bereiter & Scardamalia, 1993). Much of cognitive psychology has morphed seamlessly into cognitive neuroscience. These themes are revisited in chapter 9 from the perspective of brain research.

Linking Cognitive Psychology to Coaching

Coaches may find these ideas from cognitive psychology particularly useful:
• Our inner expectations influence what information we take in and notice from the outside world.
• Reminding ourselves of what is important to look out for helps us to notice changes rather than being blind to them.
• Even when we do not pay attention, we may take in information that can be accessed in quiet times or as vague feelings or “intuition.”
• Short-term memory that requires attention is limited. Rehearsal or practice is what puts information in almost unlimited long-term memory.
• Reminder techniques can help us remember to remember in the future.
• Expertise is an ongoing process that requires thousands of hours of practice and reflection.

LEARNING THEORY

In part II, we discussed models for change that have direct relevance to coaching. When clients want to achieve a change, they usually must learn something new, and thus coaches are called on to be experts in learning. Because of this, it may appear that all change is learning. But that is not the case. Is it learning if you change in these ways?
• Hunch your shoulders when you step outside into a snowstorm?
• Move your leg when the doctor taps just below your knee?
• Grow half an inch between grades 6 and 7?
• Sleep more than usual when you are ill?
• Gain inches on your biceps following a period of physical training?
None of these changes is a direct example of learning. Learning refers to those changes in a person’s capacity that last longer than immediate reflexes and that are not attributable to growth, illness or accidents, or physiological processes (Tight, 1996). As Malcolm Knowles (Knowles et al., 1998) points out, learning results when individuals interact with their environment to fulfill a need, resulting in a greater ability of those individuals to adapt to their environment.
Clearly, this ability to improve how we deal with our environment is a major factor in the survival of the human species, so learning has been important since well before written history began. For most of that history, learning occurred unconsciously—a child watching his father fashion an arrowhead from volcanic glass; an apprentice working alongside a blacksmith; a group of women carding wool, weaving, and sewing together. After the invention of writing and books, conscious learning often was seen as the purview of a select few: first monks in monasteries and then government officials or scholars in universities. But the pace of change has accelerated to the point where Peter Senge (1990) asserts that every organization should be a learning organization and every person a lifelong learner.
When we first started writing this chapter, we titled it “Adult Learning.” Our friends in the education field laughed and insisted that learning was learning, whatever one’s age, and that the same principles applied. As we will see, this is true with very few exceptions.
Research on formal learning in the Western world was at first focused on young people in school. More recently, research has shown that learning is different in some ways for different age groups. Theories have arisen that account for how people gain knowledge when they are beyond what used to be called “school age” and are “independent,” as defined by societal norms. The interest in this topic has been so intense that no single theory covers the field. In the introduction to the canonical book The Adult Learner, Knowles and colleagues (1998) acknowledge that the subject is too complex to be covered by a single theory or set of principles. Instead, they cite the story of the blind men describing an elephant—each one touching a different part of the animal and claiming that it is like a rope (when touching the tail), a pillar (when feeling a leg), or a snake (after contact with the trunk). Because of the differing perspectives on adult learning, the authors call for a multifaceted conception.
HISTORICAL INTERLUDE
We can see the beginnings of Western European adult learning models in classical Greece and Rome, with Plato and Aristotle, when learning was considered a process of mental inquiry among adults and was accomplished via the case method, Socratic dialogue, and debate.
This changed during medieval times when learning was either experiential and happened without conscious theories or was handed down from authorities, mainly the church. The revival of observation, debate, and empirical inquiry was part of the 18th-century Enlightenment’s rediscovery of Greek and Roman traditions. But outside of serving philosophical inquiry, learning did not become a topic on its own until the public school movement of the late 19th century. The need to educate the young of a whole society and to educate teachers to fulfill this function stimulated the development of theory regarding how to teach children.
The term “andragogy” refers to the teaching of adults, as contrasted with “pedagogy,” the teaching of children (Cross, 1981). Malcolm Knowles is considered the father of andragogy, which he pioneered in the 1960s and 1970s. He is best known for his core adult learning principles, the use of learning contracts, and the book The Adult Learner, which is now in its sixth edition (Knowles et al., 1998). This book provides an extensive listing of people who contributed to the field of adult learning from 1885 to 1986, either through original research and models or through the reflection and consolidation of others’ ideas. The list includes many pioneers in psychology, including Pavlov, Freud, Skinner, Lewin, Maslow, and Rogers. Because coaches work mainly with adults, the principles of andragogy certainly apply to coaching.
David Kolb (1984) and Robert Gagne (1965, 1974) are two of the most prominent learning theorists of the past 40 years. Kolb’s work built on that of Kurt Lewin, American educator John Dewey (1859-1952), and Jean Piaget and promotes experiential learning and more recent “learning to learn” ideas. Kolb (1984) refers to Lewin’s four-stage feedback model for learning that is similar to the many “action-reflection cycle” models summarized in chapter 5:
• Experience
• Observation and reflection
• Abstraction and generalization
• Testing implications in new circumstances
Gagne (1965, 1974) developed a systems approach to learning that includes an information processing model and hierarchical levels of learning.
Additional theoretical models of interest to coaches include those of Gerald Grow and Dan Pratt.
Gerald Grow (1991) proposed four stages in learning autonomy and suggested that the facilitator tailor his or her style to match the learner’s stage of autonomy. A learner’s stage is determined by self-teaching skills and personal autonomy, as they relate to the learning at hand.
Dan Pratt (1998) described adult learners’ need for varying degrees of direction and support, depending on their individual personalities, past experiences, and what they are trying to learn. He proposed a four-quadrant model for understanding a learner’s level of self-direction. This model is useful to help coaches understand how to adapt their style depending upon the how self-directive the client is able to be.
Tight (1996) traces the development of andragogy through succeeding additions to the theory by Knowles. Knowles’s initial core principles about how adults learn expanded on Lindeman’s (1926) work from the 1920s in which he stated that, as a person matures, he or she becomes more:
1. Self-directed rather than dependent or passive
2. Experienced, providing more resources
3. Ready to learn what his social roles require
4. Focused on application to immediate problems rather than being subject focused on what may be useful in the future
In the 1980s, Knowles added two more principles that are of particular importance to the adult learner:
5. Knowing ahead of time what is to be learned, why, and how the learning will be accomplished
6. Understanding how the learning will be of value to her or him personally so as to stimulate internal (rather than external) motivation
In the 1998 edition of The Adult Learner, Knowles and his colleagues complemented these six core principles with a claim that andragogy must take into account these two dimensions:
1. Individual and situational differences
2. Goals and purposes for learning
These six principles and two dimensions remain basic and commonly accepted tenets of adult learning despite being sharply criticized from some quarters, since they imply that children do not learn this way. Most of these concepts have been demonstrated to apply to pedagogy as well, to the benefit of that field. The only principle that stands unchallenged by this criticism is the second: that adults have more experience from which to learn. Tight (1996) states that adult learning differs from educating children primarily in “the extent to which the former involves negotiation, recognition of experience and some kind of partnership between learner and teacher, trainer, facilitator, or whatever” (p. 26). Clearly, the “whatever” in this statement would include a coach.
A typical coaching engagement can be seen as a form of adult learning, and coaches may benefit from understanding the rich heritage that learning theories provide. For instance, Carl Rogers (1951) proposed that we cannot actually teach another person directly; all we can do is facilitate the learning. Tight (1996) agrees that what was once seen as imparting knowledge or doing things to passive students is now defined as facilitating self-directed learning.
Tight (1996) criticizes the commonly accepted definitions of learning because they focus on the individual learner without acknowledging the importance, especially for adults, of the learner’s social context and interactions—that is, their experience—whether in an organization or a community. In essence, he sees learning as being influenced by the learner’s social systems. He also describes the current approaches to adult learning as more trial and error, in keeping with the fact that both individuals and organizations are unique in many ways and thus may not be well served by a cookbook approach to learning. “[T]he business of adult learning comes down to a largely rule-of-thumb or heuristic approach. In other words, if it works, do it again; if it doesn’t, modify it or try another approach altogether” (Tight, 1996, p. 24). Thus, the issue for learning theory today is how to facilitate learning in unique situations.
A coach benefits from having theoretical principles that can serve as guides. Even more important is the coach’s ability to creatively devise ways of working with clients that match the particular needs of each client and his or her situation.
Constructivism, or creativity, has also had a powerful influence on learning theory. Like andragogy in general, constructivism stresses personal autonomy, experiential learning, and problem solving. Constructivism also highlights the need to connect new learning to old in order to retain it and the importance of the learning context, which cannot be separated from the learning itself. Constructivism has contributed to a mechanistic-to-systemic shift in many fields, including sociology, anthropology, psychology, and psychotherapy. Savery and Duffy (1995) describe principles of constructivism in learning theory, many of which apply to coaching quite directly.
Current learning theory is multidimensional, emphasizes the subjective experience of the learner, and recognizes the importance of context. For those reasons, we consider learning theory to be one of the pillars that lifts coaching above the mechanistic bedrock of the early 20th century.
The next sections discuss the main principles of adult learning.

Individual and Situational Differences

Certain aspects of learners’ personalities affect how they learn (Knowles et al., 1998; Jonassen and Grabowski, 1993):
Field dependence and independence. Patterns of thinking, sometimes called cognitive controls, determine how the learner reasons about and processes information. The learner’s level of dependence or independence on cues from his or her environment is perhaps the most relevant and extensively researched cognitive control for adult learning. Jonassen and Grabowski’s research (1993) showed that these two types of learners have distinct preferences for learning processes and activities.
Learning style. All people have different ways that they prefer to learn, and this changes as each individual develops. There are four dimensions of learning style to consider:
1. Analytic and impersonal versus global and social
2. Cognitive complexity and abstraction versus cognitive simplicity and concreteness
3. Impulsivity (talking while thinking) versus reflection (think first, talk later)
4. Convergent thinking (logical, conventional) versus divergent thinking (creativity and variety)
Learning contracts. Knowles advocates using learning contracts for both formal classes and informal learning projects. Learning contracts specify the learning objectives, learning resources and strategies, evidence that the learner has met objectives, and ways to validate such evidence. More detail and examples can be found in chapter 13 of The Adult Learner (Knowles et al., 1998) and Using Learning Contracts (Knowles, 1986).

Flexibility and Opportunities for Self-Direction

Flexibility and self-direction are adult learning characteristics that are part of the heritage of coaching. Popular in the United Kingdom, flexible learning has been defined by the U.K.’s Further Education Unit as “the adaptation of available learning opportunities to meet the needs of the learner in a way that optimizes the autonomy of the learner as well as the effectiveness of the process of learning” (quoted in Tight, 1996, p. 97).
Self-directed learning, pioneered by Alan Tough (1971, 1982) in the 1970s and 1980s, is learning in which “the responsibility for, and control of, the learning experience—its planning, delivery and assessment—is largely transferred from the institution to the individual learner” (Tight, 1996, p. 101). Ideally, coaching is both flexible and self-directed, as the client determines the direction of and is responsible for the learning, and the coaching process is customized to meet the client’s needs.
Self-directed learning is a composite of two distinct dimensions: self-teaching (the ability to teach oneself something) and personal autonomy (assuming ownership and control of one’s learning). A person may self-teach without personal autonomy, or vice versa, depending on the circumstances and the learner’s abilities.
Self-teaching. Adults need to be convinced of the value of learning something before they undertake learning it. In his learning project research in the 1970s, Tough (1971, 1982) found that when adults initiate their own learning, they spend considerable time and energy analyzing the benefits of learning and the costs of not learning. As learning facilitators, it becomes our responsibility to ensure that learners understand the learning program’s benefits, such as improved quality of life or performance.
By collaborating with the coach to develop a coaching engagement, the learner will spend time thinking about the “why” and have a deeper understanding of this as the coaching engagement proceeds. In addition, the coach and learner can craft learning activities that identify the gap between the current reality and the desired level of mastery.
Autonomy. Adult learning experts agree that adults prefer to be in control of their own learning experiences, which stems from a self-concept of being responsible for their own lives and decisions and a need to be seen as capable of self-direction. This often conflicts with learners’ expectations of training and education programs, in which learners may assume a passive role of being “dependent” on the facilitator to learn. In response, effective adult educators offer opportunities for learning experiences that help transition learners from dependency to self-direction (Knowles et al., 1998).Whether a learner chooses to learn in a self-directed way depends on many factors, including efficiency, learning style, previous experience with the subject being learned, previous learning socialization, social orientation, and locus of control.
Locus of control. Locus of control is a primary factor in personal autonomy, based on Julian Rotter’s social learning theory (1954). A person may perceive his or her locus of control as internal or external. This is a fairly stable personality trait that the facilitator may not be able to influence significantly. Internals believe that they have control over events, and externals believe that outside forces control them. Internals are more likely to choose tasks that require skill, and externals are more likely to choose tasks that require luck.
• Knowles explains that internals are more likely to take control of their learning situation, to seek out new information and focus on the learning itself rather than on what other people are thinking or requiring. The quality of their learning tends to be better. Externals, however, are more likely to be anxious about learning. “Thus, internals do not need as much help when it comes to learning and externals, even after given help, tend to not take control” (Knowles et al., 1998, p.138).
Patrick Penland (1979) asked a sample of adult learners why they preferred to learn on their own instead of taking a course. These same reasons may also explain why adults choose coaching. The listed percentages of adults indicated the response that was “most important” to them:
008

Taking Prior Experience of the Learner into Account

PRIOR EXPERIENCE AS LEARNING ACCELERATOR Connecting with learners’ experience is an excellent way to increase the value, meaning, and retention of new learning. Knowles and colleagues (1998) suggest that experience provides a “rich resource for learning” (p. 139). Experiential learning activities include simulations, problem solving, case studies, experimentation, group discussion, and peer-helping activities.
Experience has a major influence on how new learning is retained and stored in long-term memory. Ormrod (1990) offers four principles:
1. Experience acts as a selector or filter, determining what is remembered and what is not.
2. We are more likely to remember the underlying meaning than the actual details.
3. We use our existing knowledge to help us understand new information.
4. We may add existing knowledge to the new information, thereby modifying it.
PRIOR EXPERIENCE AS LEARNING BARRIER The variety of experiences that a person has over time leads to greater diversity among adult learners compared to child learners. Thus, adult education stresses individualization in order to accommodate a wide variety of learners. While such individualization may be difficult to achieve in the classroom, it is expected in a coaching relationship.
Children view experience as something that happens to them, while adults view experience as part and parcel of their own identities and as something they do. Adult learners may consider any learning situation that goes counter to their experience as a personal rejection or devaluation.
In addition, our experiences help us to develop schemas, habits, and biases that may be productive in our daily lives but may prevent us from learning new ways of thinking. To address this, adult learning facilitators look for ways to help learners become aware of and examine their existing mindsets and become more open-minded. When new learning significantly challenges our current thinking, unlearning may be necessary before new learning can be integrated.
 
 
SINGLE- AND DOUBLE-LOOP LEARNING Both Argyris (1982) and Schön (1987) have worked extensively on how to overcome our tendency to resist learning that challenges our current thinking. Argyris distinguishes between single-loop learning, which is consistent with our current thinking and thus easily learned and integrated, and double-loop learning, which requires a fundamental change in our thinking (first loop) before we can accept and integrate it (second loop).
Schön defines two different forms of action learning: knowing-in-action and reflection-in-action. The former is similar to single-loop learning, in that nothing is challenging our current thinking, and we continue operating much as we did before. Reflection-in-action is similar to double-loop learning. It is a process of thinking while doing, and requires not only reflection to discover challenges to our current thinking but also effort to evolve our thinking accordingly.
Not surprisingly, effective facilitators and learners are able to engage both reflection-in-action and double-loop learning.
 
ORIENTING TO WHAT IS RELEVANT TO THE LEARNER Adults are more committed to learning when they believe that what they will learn will be highly relevant and useful to them immediately or in the near future. Given that, adult learners need to know what will be learned and how they can apply that learning. To maximize the learning,the facilitator should assess learners’ needs and develop the learning objectives collaboratively with the learners.
Adult learning experts advocate performing a needs assessment and a context analysis prior to setting learning objectives. The learner and facilitator should work together to determine how to best go about doing the needs assessment. Needs assessment methods include doing a gap analysis between current and desired proficiencies, looking at performance reviews, looking at best practices, administering formal assessments, and soliciting information from others (such as family, friends, and coworkers). Learners may not want to include others in the needs assessment, but it has the additional benefit of increasing commitment of others to the success of the learning process.
In addition, the facilitator should analyze the context of the learning. This means understanding “the major influences in the setting where learners are likely to apply what they learn” (Knox, 1986, p. 67). This is similar to a systems approach and helps learners use learning strategies that take advantage of encouraging factors in the learning environment and that combat discouraging environmental factors.
In other words, in order to take prior learning into account, the facilitator must conduct:
1. A needs assessment that includes understanding preferred style, relevant experience, and purpose for learning.
2. An analysis of the learning context including encouraging and discouraging factors.

Types of Learning

Application of these principles to particular adult learners requires selecting appropriate approaches.
 
 
ACTIVE LEARNING Adult learning experts strongly recommend active learning opportunities, in which learners take an active rather than a passive role. These activities include discussion, practice, and problem solving. Active learning helps learners in their search for meaning by establishing the validity of the learning. It helps them build cognitive relationships with old learning and desired proficiencies and helps them retain the learning as well.
Active learning is both supportive and challenging. It serves as a model for learning, exploration, and self-directed learning. It helps learners gain confidence in their learning abilities, provide each other with feedback, and gives them empowering flexibility that can lead to serendipitous discoveries (Knox, 1986).
 
 
EXPERIENTIAL LEARNING Kolb and Fry (1975) proposed an experiential learning model built on Lewin’s action research. Kolb stresses the importance of experiential learning and reflection in the learning process, both key components of coaching. The Kolb and Fry model has a four-step experiential learning cycle that is similar to the action-reflection models discussed earlier:
1. Become fully involved in the concrete experience.
2. Observe and reflect from multiple perspectives.
3. Form of abstract concepts and generalizations; integrate observations into reasonable theories.
4. Test implications of new concepts in new situations. (Go back to step 1.)
Regarding step 2, Tight (1996) explains that some researchers consider critically reflecting on a learning experience to be the crucial element in gaining the greatest benefit from the experience. This element could be conceived of as a “learning conversation” where the reflection takes place initially with the assistance of a teacher or facilitator but, with practice, is carried out by learners on their own. For coaches, the ability to help a client reflect on his or her experience is crucial for maximizing the learning from coaching.
 
 
FOCUSING ON GOALS Following the needs assessment and analysis of learning context, the facilitator and learner(s) develop objectives together, just as happens in coaching. Working together to develop the objectives gives learners an increased understanding of and commitment to achieving the objectives. This and further understanding of the relationship between current and desired proficiencies helps them to learn how to learn (Knox, 1986).
The needs assessment and context analysis are likely to result in too many learning objectives. To narrow them down, the learner selects those objectives that are desirable, feasible, productive, satisfying, and efficient, and that have brief and clear expected outcomes. This is similar to S.M.A.R.T. (Specific, Measurable, Attainable, Realistic, Timely) goals often used in coaching. The resulting set of learning objectives are likely to evolve over time (Knox, 1986).
 
 
ENHANCING PROFICIENCIES Adult learning may be undertaken to advance personal, societal, or institutional (corporate) growth. While most people will learn in order to increase their proficiencies at work or in their personal lives, others will have developed further and seek learning for self-fulfillment or out of social concern (Knox, 1986). We are reminded here of Maslow’s hierarchy of needs, where self-actualization is at the top of the pyramid, more likely pursued when other, more “basic” needs have been met. When improving the targeted proficiency requires learning how to function at a higher level, the most effective learning process is very similar to coaching.
In such instances, teaching entails helping learners process ideas more deeply, confront discrepancies between current and desired proficiencies, recognize differing perspectives, examine assumptions and values, and consider higher-level reasoning. Such a transformation is more likely when adults gain a broad view of “themselves as learners with goals to pursue and efficacy in the learning process” (Knox, 1986, p. 25).
 
INTERNAL MOTIVATORS In the workplace in particular, managers assume that external factors, such as salary and promotion, are what motivate their employees. In actuality, these external factors can be demotivating, or at best not provide significant motivation in and of themselves. For this reason, they sometimes are referred to as hygienic factors. It turns out that the most powerful motivators are internal, such as the desire for increased self-esteem, personal growth and satisfaction, and quality of life.
Victor Vroom’s (1995) expectancy theory of adult motivation in the workplace proposes that an adult’s motivation to learn is based on three factors:
1. Probability of success
2. Value of the outcome
3. Expectation that the learning effort will lead to the desired outcome
Raymond Wlodowski (1985) asserts that an adult’s motivation to learn is based on four factors (the first two of which are variants of factors in expectancy theory):
1. Wanting to be a successful learner
2. Learning something he or she values
3. Choice in learning
4. Having an enjoyable learning experience
In summary, learners are most motivated when they believe that they can succeed at learning and that the learning is personally valuable (i.e., important and helpful with a problem or task in their lives).
 
FEEDBACK AND REINFORCEMENT Feedback, meaning the information a learner receives about his or her progress, is a familiar concept for coaches. Feedback influences the learner’s commitment to learning and indicates how to adjust one’s efforts in order to reach goals. It can also trigger fears based on negative experiences from the past that interfere with learning (Perry, 2006).
Adult learning experts (Knox, 1986) suggest several guidelines for providing effective feedback, though these are often meant for more formal feedback processes, such as grading and assessment:
• Learners are not always receptive to feedback, so it is wise to include them in planning or selecting how it will happen. Understanding why and how feedback is delivered makes it less likely that the learner will distort, deny, or defend against it.
• Formal evaluation and feedback instruments must be reliable, validated, and applicable to the client. See chapter 7 on psychometrics for further discussion.
• When most people hear the word “feedback,” they assume criticism or judgment. It is reassuring when objectives are clear and feedback helps learners compare their performance with their own expectations rather than with other people’s performances or unstated standards.
• Timeliness and specificity are keys to effective feedback. When learners get specific information immediately, they can adjust quickly and prepare for the next learning opportunity.
Positive feedback (designed to encourage more of the same) is one way to reinforce a newly learned behavior. Other means of reinforcement include praise, recognition, rewards, role models, best practice standards and, perhaps most important, the successful use of learning in the actual performance setting (work, home, etc).
In what may be a surprising suggestion, Knox (1986) recommends that feedback and external reinforcement be used only some of the time, and on an irregular schedule, so that the learner becomes self-directing and self-correcting rather than dependent on the instructor or coach.

Role of the Facilitator

Wlodowski (1985) described a set of characteristics of those who motivate learners. Such facilitators demonstrate empathy and enthusiasm while communicating with clarity and drawing on their expertise. As coaches, our expertise is in the process of facilitating learning and change rather than in the content of the client’s interests. However, having expertise in the area being learned may help reassure and motivate the learner.
FACILITATION STYLE Three modes of helping adults learn are instruction, inquiry, and performance. Since coaching avoids direct instruction but encourages questioning and an action focus, we concentrate on inquiry and performance modes.
The inquiry mode of instruction involves the instructor and learner working together to solve problems that neither has previously mastered. Knox’s (1986) explanation of inquiry reveals that this is the mode most commonly used in coaching.
In the inquiry mode, the learner and facilitator focus on problem solving. By practicing this process, the learner discovers and formulates satisfactory solutions at the same time as drawing general meaning out of the learning experience. “The instructor’s contribution emphasizes helping participants use inquiry procedures so that they learn how to learn. Typically instructors help learners discover major rules and concepts” (Knox, 1986, p. 143).
In the performance mode, performance is used as a learning vehicle. Coaches, especially those with a behavioral focus, often use this mode. The goal is for the learner to achieve a repeatable, high level of performance through doing “real” work. The instructor encourages the learner to gain practical experience that is both successful and encourages growth while also providing feedback and encouraging reflection about the learner’s performance.
 
 
USING QUESTIONS Coaches already know that questioning is a powerful learning tool, and adult learning experts agree. Knox (1986) notes that questions can be used for many purposes:
• To understand the learner’s current proficiencies
• To guide learning by focusing on important concepts, relationships, or processes
• To formulate problem-solving strategies that take into account recent learning
• To understand meaning by questioning assumptions, values, interpretations, and implications
• To evaluate the application of learning to the learner’s situation, life, beliefs, and plans
• To keep the discussion on track
• To summarize progress (pp. 145-147)
Knox offers three recommendations for effective questioning:
1. Ensure that there is sufficient rapport that the learner feels secure in responding thoughtfully to the questions.
2. Carefully prepare questions (especially initially) that connect the learner’s situation and interests with the learning objectives.
3. Follow the learner’s thinking, using questions that will help him or her move forward and understand meaning.
Knox (1986) notes that being able to follow a learner’s thought process “is the highest art of teaching, and doing it well depends on great understanding of both content and learners. The outstanding teachers of history have asked thought-providing and insight-producing questions” (p. 146). In coaching, it is often argued that powerful questioning is still possible without the coach having mastered the content. Nonetheless, most coaches would agree that powerful questioning that follows the learner’s thinking is the highest art of coaching. In chapter 15, we discuss the concept of collaborative, contingent conversations and how engaging with another in this way actually can have salutary effects on brain development.
With regard to questions, we also refer to the discussion of the “Learner/ Judger” mindset as taught by Marilee Adams (2004). According to Adams, questions we ask ourselves trigger states of mind that guide our actions and interactions with others. Helping a client become aware of those questions and develop the ability to ask herself or himself those questions that trigger a learner mindset can be a powerful support.
 
W-P-W LEARNING MODEL The Whole-Part-Whole (W-P-W) learning model was proposed by Swanson and Law in 1993. It can be considered an elaboration on “tell them what you’re going to tell them, then tell them, then tell them what you told them.” Basically, the W-P-W model suggests that learning activities have three sequential parts—whole, part, and whole again.
For coaching sessions, a W-P-W approach can be effective by providing focus and motivation at the beginning of a session and reflection and integration at the end of a session.

Role of Facilitators

CARL ROGERS’S GUIDELINES FOR FACILITATORS Carl Rogers (1969) was a severe critic of traditional education and advocated learning facilitation rather than instruction. He suggested that the most important factor in facilitating learning is the relationship between the facilitator and the learner. The ideal facilitator is genuine, caring, trusting, respectful, empathically understanding, sensitive, and an excellent listener.
Rogers offers the next guidelines, suggesting that an ideal facilitator (adapted from Rogers, 1969, pp. 164-166):
Sets the mood or climate. If he or she trusts in the group and individuals, this attitude will be communicated in many subtle ways.
Elicits and clarifies purpose. He or she creates a learning climate if contradiction and conflict are welcome and learners feel free to be open about their purposes.
Relies on the learners to be motivated by those purposes that have meaning for them.
Makes a wide range of learning resources available to the learners.
Is a flexible learning resource for the learners, to be used as a counselor, lecturer, or advisor as needed, limited only by the facilitator’s comfort and ability to serve such purposes.
Responds to both the content and the emotion of learning discussions.
Becomes a participant of the learning group, expressing views as an individual rather than the leader disseminating knowledge.
Shares his or her feelings and thoughts. The facilitator gives feedback and reacts to learners as individuals but does not judge or evaluate the learners.
Listens for the expression of strong feelings, and tries to understand these feelings and communicate this understanding. The facilitator accepts and constructively addresses feelings that create tension or bonding.
Recognizes his or her own limitations, including those that prevent him or her from following the listed guidelines. When feelings or attitudes arise that obstruct learning, the facilitator reflects on them and, when he or she recognizes them as coming from within himself or herself, “he [sic] will find the air cleared for a significant interchange. . . . Such an interchange can go a long way toward resolving the very attitudes which he has been experiencing, and thus make it possible for him to be more of a facilitator of learning” (p. 166).
ALLEN TOUGH’S IDEAL FACILITATOR Tough (1971, 1982) investigated adults’ learning projects and developed a profile for the ideal learning project helper (i.e., one who can be considered a facilitator for learning, such as a coach. According to Tough, the ideal facilitator shows these characteristics:
• Is warm, loving, accepting, caring, approving, supportive, encouraging, and friendly
• Regards the learner as an equal
• Has confidence in the learner
• Does not want to take control away from the learner
• Dialogs with the learner, listening, accepting, understanding, responding, and helping
• May expect to gain as much as he or she gives
• Is probably an open and growing person, frequently a learner seeking growth and new experience—spontaneous and authentic

Expertising

We mentioned earlier that expertise was an early topic for cognitive psychologists. Educational theorists Carl Bereiter and Marlene Scardamalia (1993) pointed out that expertise was a process, not a thing to be possessed. For that reason, one of us (Linda) has referred to the process of developing and maintaining expertise as “expertising,” the subjective experience of which is “flow” (Page, 2005). Csikszentmihalyi (1991) describes the result of every flow activity he studied:
It provided a sense of discovery, a creative feeling of transporting the person into a new reality. It pushed the person to higher levels of performance, and led to previously undreamed-of states of consciousness. In short, it transformed the self by making it more complex. (p. 74)
When a person engages in this complexity-enhancing process over time—in general, requiring some 10,000 hours of practice—expertise in that field or endeavor is the result. Remember that flow occurs at the point where there is challenge, but not so much that it overwhelms capability. The repetition of flow activity expands the limits of one’s capability so that greater challenges may be taken on. And, to repeat, expertise is not a thing that is acquired and put in the bank. It must be an ongoing process—it must be continual expertising—for expertise to be maintained.
Furthermore, Bereiter and Scardamalia (1993) make it clear that expertising is not an isolated, individualistic process. They agree with Csikszentmihalyi (1996) that social contexts that are nonjudgmental, respectful, and encouraging are more likely to produce flow and expertise.
When coaches understand this, we can adopt learning principles to encourage expertising and the development of higher levels of performance and capability on the part of our clients. These principles also apply to the development of expertise in coaching.

Linking Learning Theory to Coaching

Adult education became a topic of academic and professional concern when it expanded beyond schools to encompass learning at all stages of life. The principles apply generally learners of all ages, except they take into account the greater prior experience of adults. Coaches have mainly applied these principles in one-on-one learning, but the increasing use of coaching for teams and organizations make learning principles even more relevant for coaches.
Learning principles could well provide an outline for coach training:
• Encourage flexibility and self-direction.
• Take prior experience of the learner into account.
• Orient to what is relevant to the learner.
• Focus on goals.
• Provide accurate and frequent feedback and reinforcement.
Recommendations for an effective learning facilitator also apply almost directly to coaches:
• Be empathetic and curious.
• Seek to understand subjective meaning through questions.
• Avoid advice, instruction, and taking the role of the expert.
• Create a safe environment in which the learner can explore options.
• Engage the client as an equal.
• Provide resources as needed by the client.
• Manage one’s own needs and maintain awareness of one’s own limitations.
• Expect to learn and develop along with the learner.
Expertising is one way to conceive of the necessity for balancing challenge and existing capacity in order to encourage ongoing development of clients.
Coaching institutions and the profession of coaching owe a debt of gratitude to educators for providing a pillar that helps to lift coaching above mechanistic assumptions about how people learn.

ACTIVATING THE MIND AS A COACHING PILLAR

In the brief review of behaviorism in chapter 7, we stressed its demise as the major influence on psychological theory and research. However, there is one very clear connection between behavioral ideas and modern neuroscience. One of the most-cited assertions of neuroplasticity is a phrase that is attributed to Donald Hebbs: “neurons that fire together wire together.” That is, the more often neurons fire in association with one another, the more likely they are to fire in association with one another. This claim is, at base, rather like the stimulus-response theory of behaviorism. For that reason, some theories of brain activity are called “neo-associationist.”
Studies comparing brain activity when leaders are engaged in various tasks are taking management and leadership theory into the realm of neuroscience. Psychometric measures that include brain activity are already emerging.
Developmental research into attachment has been a major influence in the recognition of the importance of social relationships to cognitive, emotional, mental health, and brain development. Thus, developmental psychology has been part of moving beyond individualistic limitations.
Cognitive psychology has begun to overlap with social psychology, and both have become more integrated with neuroscience as the social aspects of the human brain have been revealed.
Something must happen in the brain in order for learning to occur. There is evidence for the involvement of certain brain structures in learning: the hippocampus, the amygdala, the prefrontal cortex. Procedural learning appears to be stored in a different place in the brain from semantic learning. However, neuroscience has not yet provided a detailed and integrated description of what happens when learning occurs, much less exactly how or why. This is partly because, as Rose (2005) and Brothers (2001) point out, we are in the very early stages of the development of neuroscience.
The increasing ability of learners to deal with complexity as they engage in flow and develop expertise echoes discoveries in systems theory regarding how systems change. The connections a learner makes in perceiving patterns, learning skills, and creating meaning are made possible by neuronal connections. Given certain conditions, all of these connections increase in complexity as a human being engages with others and reflects on life’s experiences. In chapter 9 we consider the Neuroscience Platform that deals with the connections and problem-solving activities we call thinking.
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