Part One introduces the concept of a generative family and describes what they are. Long-lasting family enterprises are a predictable development of any society. Today, with their vast size and complexity, they face unique and unprecedented challenges to continue to thrive. Family enterprise are complex and difficult to describe. This section sets the stage for my inquiry, defines key terms, and describes the nature and evolution of these entities, which are at the foundation of so much global wealth and social development.

These chapters look at what family enterprises are and how they emerged both historically, over eons, and then in terms of generational transitions. Chapters 1 and 2 introduce the research study, and the key concepts that will be developed throughout the book. Chapter 3 is a brief history of global family enterprise, so that we can see how the common elements and practices of generative families have developed over time.