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First published 2014 (print and electronic)

© Greg Orme 2014 (print and electronic)

The right of Greg Orme to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

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ISBN: 978–1-292–00528–7 (print)
978–1-292–00530–0 (PDF)
978–1-292–00531–7 (ePub)
978–1-292–00529–4 (eText)

British Library Cataloguing-in-Publication Data

A catalogue record for the print edition is available from the British Library

Library of Congress Cataloging-in-Publication Data

Orme, Greg.
 The spark : how to ignite and lead business creativity/ Greg Orme.
    pages cm
 Includes bibliographical references and index.
 ISBN 978-1-292-00528-7 (pbk.)
 1. Creative ability in business. 2. Creative thinking. 3. Technological innovations. 4. Diffusion of innovations. 5. New products. I. Title.
 HD53.O76 2014
 658.3’14--dc23
                                                                           2014010476

The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS.

The ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and the publishers’ rights and those responsible may be liable in law accordingly.

All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners.

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Cartoon illustrations: Bill Piggins

Cover design: Dan Mogford

Print edition typeset in 9pt Stone Serif by 30

Print edition printed and bound in Great Britain by Henry Ling Ltd., at the Dorset Press, Dorchester, Dorset

NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION

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