Contents
Part I ENTERPRISE 2.0
The Power of Technology-Enabled Collaboration
2 Vexations and Missed
Opportunities in Group Work
Four Case Studies
3 Web 2.0 and the Emergence of Emergence
A History, Explanation, and Definition of Enterprise 2.0
4 New Approaches to Old Problems
Hitting the Bull’s-Eye with Enterprise 2.0
5 Uniquely Valuable
The Benefits of Enterprise 2.0
Part II SUCCEEDING WITH ENTERPRISE 2.0
6 Red Herrings and Long Hauls
What Is, and Isn’t, Difficult About Adopting
the New Tools and Approaches
7 Going Mainstream
A Road Map for Enterprise 2.0 Success
8 Looking Ahead
The Vision, the Liar’s Club, and Model 1 Versus
Model 2 Behavior
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