Endnotes
Chapter 1
1 Natural Marketing Institute, The LOHAS Report: 2009 (Harleysville, PA: NMI, 2009).
2 Focalyst, “It’s Good to Be Green: Socially Conscious Shopping Behaviors among Boomers,” Focalyst Insight Report; AARP Services and Focalyst, December 2007; https://www.focalyst.com/Sites/Focalyst/Media/Pdfs/en/CurrentResearchReports/698F1654.pdf; https://www.focalyst.com/Sites/Focalyst/Content/KnowledgeCenter, accessed September 16, 2010.
3 Randeep Ramesh, “Bhopal marks 25th anniversary of Union Carbide gas disaster,” The Guardian, December 3, 2009; www.guardian.co.uk/world/2009/dec/03/bhopal-anniversary-union-carbide-gas, accessed September 16, 2010.
4 Known officially as the United Nations Conference on Environment and Development (UNCED).
5 Green Canary Sustainability Consulting, “New Research: 18- to 34-Year-Olds Key to Green Economy,” Tuerff-Davis EnviroMedia; www.greencanary.net/news-item.php?id=693, accessed August 1, 2010.
6 The American College and University Presidents’ Climate Commitment (ACUPCC) is about a global commitment to eliminate campuses’ greenhouse gas emissions; www.presidentsclimatecommitment.org.
7 Sophia Yan, “Understanding Generation Y,” The Oberlin Review, December 8, 2006; www.oberlin.edu/stupub/ocreview/2006/12/08/features/Understanding_Generation_Y.html, accessed August 1, 2010.
8 American Forest & Paper Association, “Facts About Paper,” 2009; www.afandpa.org/FunFacts.aspx, accessed August 1, 2010.
9 Dan Shapley, “Green Election Issues 101,” The Daily Green, August 28, 2008; www.thedailygreen.com/environmental-news/latest/green-elections-guide-47082517, accessed August 1, 2010.
10 League of Conservation Voters, “About LCV”; www.lcv.org/about-lcv, accessed August 1, 2010.
11 Beth Walton, “Volunteer Rates Hit Record Numbers,” USA Today, July 7, 2006; www.usatoday.com/news/nation/2006-07-06-volunteers_x.htm, accessed August 1, 2010.
12 Gwynne Rogers, Natural Marketing Institute, email message to the author, March 29, 2010.
13 Tanya Irwin, “Study: Organic Products Selling Strong Despite the Economy,” MediaPost News, May 4, 2009; www.mediapost.com/publications/?art_aid=105371&fa=Articles.showArticle, accessed August 1, 2010.
14 Sustainable Life Media, “Sales in Organics Soar Over 17% Despite Recession,” May 6, 2009; www.sustainablelifemedia.com/content/story/brands/sales_in_organics_soar_over_17_percent_despite Recession, accessed August 1, 2010.
15 Jack Neff, “Why Burt’s Bees CMO Won’t Cut Spending in Recession,” Advertising Age, May 13, 2009; adage.com/results?endeca=1&return=endeca& search_ offset=0&search_order_by=score&x=0&y=0&search_phrase=Why+Burt%27s+Bee s+CMO+Won%27t+Cut+Spending+in+Recession, accessed August 1, 2010.
16 John Murphy and Kate Linebaugh, “Honda’s Hybrid Will Take On Prius,” Wall Street Journal, October 1, 2008: B1.
17 Procter & Gamble, “Procter & Gamble Deepens Corporate Commitment to Sustainability,” press release, March 26, 2009; www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1270272, accessed September 16, 2010.
18 Procter & Gamble, “P&G Launches Initiative to Make Conservation of Natural Resources More User Friendly,” press release, March 15, 2010; www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1402138&highlight=future%20 friendly, accessed September 16, 2010.
19 “Green Is The New Black,” Brandweek, June 24, 2009; www.brandweek.com/bw/content_display/news-and-features/green-marketing/e3i772f176924f862d41-ded85b4a202121f, accessed August 1, 2010.
20 Helen K. Chang, “Business: Coming Clean,” Plenty 22 (June-July 2008); www.plentymag.com/magazine/business_coming_clean.php, accessed August 1, 2010.
22 Sustainable Life Media, “Consumers Chuck Green Debate for Environmental Action,” February 11, 2009; www.sustainablelifemedia.com/content/story/brands/consumers_chuck_green_debate_for_environmental_action, accessed August 1, 2010.
23 Jeremy Lovell, “Global Warming Impact Like ‘Nuclear War’,” Reuters, September 12, 2007; www.reuters.com/article/environmentNews/idUSL1234809620070912, accessed August 1, 2010.
24 Bret Stephens, “Global Warming and the Poor,” Wall Street Journal, August 4, 2009: A11.
25 U.S. Environmental Protection Agency, “Water Supply and Use in the United States,” WaterSense, June 2008; www.epa.gov/watersense/pubs/supply.html, accessed 13 October 2009.
26 Leo Lewis, “Ecologists Warn the Planet Is Running Short of Water,” The Times, January 22, 2009; www.timesonline.co.uk/tol/news/environment/article5562906.ece, accessed August 1, 2010.
27 Sustainable Life Media, “86 of S&P 100 Have Corporate Sustainability Websites,” July 23, 2008; www.sustainablelifemedia.com/content/story/strategy/86_of_s_ and_p_100_have_corporate_sustainability_websites, accessed August 1, 2010.
28 Ibid.
Chapter 2
1 LOHAS, Naturalites, Conventionals, Drifters, and Unconcerneds are registered trademarks of the Natural Marketing Institute of Harleysville, Pennsylvania.
2 “Over Half of Consumers Factor Green Record into Buying Decisions,” Environmental Leader, August 6, 2008; www.environmentalleader.com/2008/08/06/over-half-of-consumers-factor-green-record-into-buying-decisions, accessed August 1, 2010.
3 Amazon Green (www.Amazon.com/Amazon-Green) and Yahoo! Green (green. yahoo.com).
4 Sustainable Life Media, “Americans Buy Green to Save Green When Shopping for Electronics,” April 17, 2007; www.sustainablelifemedia.com/content/story/brands/americans_buy_green_to_save_green, accessed August 6, 2010.
5 Daniel H. Pink, “Rise of the Neo-Greens,” Wired 14.05 (May 2006); www.wired.com/wired/archive/14.05/neo.html, accessed August 1, 2010.
Chapter 3
1 Renewable Energy Certificates, also known as renewable energy credits, are tradable commodities representing proof that a certain amount of electricity used in production was generated from an eligible renewal energy source, again not under their domain (Source: www.epa.gov/greenpower/gpmarket/rec.htm).
2 “Certified B Corporation,” B Lab; www.bcorporation.net, accessed August 11, 2010.
3 “Fighting Dirty, “an interview with the founders of Method green home-care products by Sarah van Schagen, March 14, 2008: www.grist.org/article/fighting-dirty, accessed August 15, 2010.
4 The jugs in question being the large, handled bottles that rival brands use rather than the small pump bottles of Method.
5 Katie Molinari, Method Products Inc., telephone interview, July 22, 2009.
Chapter 4
1 Several multi-attribute eco-labeling programs have been developed in various countries around the world for this purpose.
2 D. Sabaliunas, “Tide Coldwater: Energy Conservation through Residential Laundering Innovation and Commercialization,” presented at the 10th Annual Green Chemistry and Engineering Conference, Capital Hilton, Washington, DC, June 26-30, 2006; acs.confex.com/acs/green06/techprogram/P27314.HTM, accessed October 19, 2010.
3 U.S. Environmental Protection Agency, “Life-Cycle Assessment (LCA)”; www.epa.gov/nrmrl/lcaccess.
4 “PepsiCo Reveals Method for Calculating Carbon Footprint of Products,” Environmental Leader, October 5, 2009.
5 Glenn Rifkin, “Saving Trees is Music to Guitar Makers’ Ears,” New York Times, June 7, 2007: C4.
6 Earthworks No Dirty Gold Campaign, “Dirty Gold’s Impacts”; www.nodirtygold.org/dirty_golds_impacts.cfm, accessed August 1, 2010.
7 Earthworks No Dirty Gold Campaign, “Tiffany & Co. Stakes Bold Position on Mining Reform,” press release, March 24, 2004; www.nodirtygold.org/stdnt_alternatives.cfm, accessed August 1, 2010.
8 Tiffany & Co., “Sources and Mining Practices: Our Views on Large-Scale Mining,” 2009; www.tiffany.com/sustainability/mining.aspx, accessed August 1, 2010.
9 Tiffany & Co., “Our Environmental and Social Commitments,” 2008; www.tiffany.com/sustainability, accessed August 1, 2010.
10 Cure Recycling, “Recycle Printer Cartridges,” Earthtone Solutions Inc.; www.earthtonesolutions.com/recyclecartridgesinkjet.html, accessed August 1, 2010.
11 Emma Ritch, “Pumping up the Value of Recycled Plastics,” Cleantech Group LLC, May 8, 2009; cleantech.com/news/4439/hp-lavergne-improve-value-recycled, accessed August 1, 2010.
12 Sustainable is Good, “Recycline Wins Forbes Boost Your Business Contest,” December 17, 2007; www.sustainableisgood.com/blog/2007/12/recycline-wins.html, accessed August 1, 2010.
13 Jenny Hoponick, “Nonylphenol Ethoxylates: A Safer Alternative Exists to This Toxic Cleaning Agent,” Rep. Sierra Club, Jersey Coast Anglers Association, November 2005.
14 Organic Trade Association, “U.S. Organic Sales Grow by a Whopping 17.1 Percent in 2008,” press release, May 4, 2009; www.organicnewsroom.com/2009/05/us_organic_sales_grow_by_a_who.html, accessed August 1, 2010.
15 Emily B. York, “Safeway to Roll out House Brands to Grocery Stores Nationwide,” Advertising Age, August 6, 2008; adage.com/article?article_id=130191, accessed August 1, 2010.
16 “Safeway Aims to Expand O Organics, Eating Right Lines Beyond Its Store Shelves,” Nutrition Business Journal: Strategic Information for the Nutrition Industry | Nutrition Industry Research; nutritionbusinessjournal.com/retail/news/07-15-safeway-exapand-o-organics-eating-right-beyond-store-shelves, accessed 6 August 2010.
17 Sarah F. Gale, “Earth’s Best: A Food Every Mother Could Love,” Organic Processing Magazine, July-September 2006; www.organicprocessing.com/opjs06/opjs06enterprise.htm, accessed August 1, 2010.
18 Paulette Miniter, “Organic-Food Stocks a Natural Choice in Slowdowns,” Smart-Money, February 28, 2008; www.smartmoney.com/investing/stocks/organic-food-stocks-a-natural-choice-in-slowdowns-22626, accessed August 1, 2010.
19 WWF, “Agriculture and Environment: Cotton. Environmental Impacts of Production on Water Use,” WWF International, 2009; www.panda.org/what_we_do/footprint/agriculture/cotton/environmental_impacts/water_use, accessed August 1, 2010.
20 Nikebiz, “Nike Responsibility”; www.nikebiz.com/responsibility/considered_design/environmentally_preferred.html, accessed August 1, 2010.
21 Nicole Peyraud, “Mainstream Green,” Yogi Times, September 2007: 38-39.
22 Organic Exchange, “OE 2009 Organic Market Report: Global Organic Cotton Grows 35%, Hits 4.3 Billion in 2009,” press release, August 16, 2010; organicexchange.org/oecms/OE-2009-Organic-Market-Report-Global-Organic-Cotton-Grows-35-Hits-$4.3-Billion-in-2009.html, accessed October 1, 2010.
23 UNICEF, “Child Labor,” March 6, 2008; www.unicef.org/protection/index_ childlabour.html, accessed August 1, 2010.
24 BBC News, “Women Face Bias Worldwide – UN,” April 5, 2008; news.bbc.co.uk/2/hi/europe/7331813.stm, accessed August 1, 2010.
25 Department for International Development, “Fairtrade Olive Oil Offers Economic Lifeline for Palestinian Farmers,” press release, February 2009; collections. europarchive.org/tna/20100423085705/http://www.dfid.gov.uk/Media-Room/Press-releases/2009/Fairtrade-olive-oil-offers-economic-lifeline-for-Palestinian-farmers, accessed August 1, 2010.
26 Fairtrade Foundation, “Global Fairtrade Sales Increase by 22%,” press release, June 8, 2009; www.fairtrade.org.uk/press_office/press_releases_and_statements/jun_2009/global_fairtrade_sales_increase_by_22.aspx, accessed August 1, 2010.
27 Ben Cooper, “The Just-Food Interview – Sophi Tranchell, Divine Chocolate,” Just-Food, March 5, 2009; www.just-food.com/article.aspx?id=105703&d=1, accessed August 1, 2010.
28 Clearly So, “Divine Chocolate”; www.clearlyso.com/company.jsf?id=172, accessed August 1, 2010.
29 Andrew Cleary, “Cadbury Brings in Fairtrade Dairy Milk as Ethical Foods Prosper,” Bloomberg.com, July 22, 2009; bloomberg.com/apps/news?pid= 20601130&sid=a10orRl3z8Dw, accessed August 1, 2010.
30 TransFair USA, “Ben & Jerry’s Goes Globally Nuts for Fair Trade”; www.transfairusa.org/content/about/ppr/ppr_100218.php, accessed October 1, 2010.
31 Amy Pellicane, Clarins, email to author, August 18, 2010.
32 Clarins, “Sustainable Development”; www.clarins.com.my/social_ sustainabledevelopment.php, accessed October 1, 2010.
33 Ibid.
34 Ibid.
35 Clarins, “Clarins We Care”; my.clarins.com/clarins-cosmetics/about-clarins/commitment-to-beauty/clarins-we-care/178, accessed October 1, 2010.
36 Clarins, “The ClarinsMen Award”; int.clarins.com/clarins-cosmetics/about-clarins/commitment-to-beauty/environmental-protection/the-clarinsmen-award/174, accessed October 1, 2010.
37 Julia R. Barrett, “Phthalates and Baby Boys: Potential Disruption of Human Genital Development,” Environmental Health Perspectives 113 (2005): A542.
38 Paul Brown and Keris KrennHrubec, “Phthalates and Children’s Products,” National Research Center for Women & Families, November 2009; www.center4research.org/2010/04/phthalates-and-childrens-products, accessed August 1, 2010.
39 Industrial Designers Society of America, “Nike Considered Boot,” 2005; www.idsa.org/content/content1/nike-considered-boot, accessed August 1, 2010.
40 Reena Jana, “Nike Quietly Goes Green,” Bloomberg BusinessWeek, June 11, 2009; www.businessweek.com/magazine/content/09_25/b4136056155092.htm?campaign_id=rss_tech, accessed August 1, 2010.
41 Susan Piperato, “Marmoleum & Green on Display,” New York House, July 2009; www.metrogreenbusiness.com/archive/article.php?issue=39&dept=57, accessed August 1, 2010.
42 Forbo, “Forbo Group Annual Report 2009,” March 10, 2010; www.forbo.com/default.aspx?menuId=33, accessed August 16, 2010. Currency information converted from CHF to USD using 2009 rate of 1.03 provided in Forbo report.
43 Environmental Health Association of Nova Scotia, “Guide to Less Toxic Products” (Halifax, Nova Scotia: EHANS, 2004; www.lesstoxicguide.ca/index.asp?fetch=household, accessed August 1, 2010).
44 Seventh Generation, Spheres of Influence: 2007 Corporate Consciousness Report (Burlington, VT: Seventh Generation, 2008; www.svg2007report.org/flash.html#/-2, accessed August 1, 2010).
45 Martin Wolf, Director of Product and Environmental Technology, Seventh Generation, telephone interview, August 13, 2008.
46 Rich Pirog and Andrew Benjamin, “Checking the Food Odometer: Comparing Food Miles for Local Versus Conventional, Produce Sales to Iowa Institutions” (Ames, IA: Leopold Center for Sustainable Agriculture, Iowa State University, July 2003; www.leopold.iastate.edu/pubs/staff/files/food_travel072103.pdf, accessed August 1, 2010).
47 Paul Martiquet, “More to Eating Local,” Vancouver Coastal Health Authority, April 16, 2008; www.nscg.ca/Services/archive.cfm?id=261, accessed July 10, 2009.
48 Natural Marketing Institute, LOHAS Consumer Trends Database 2009 (NMI, 2010).
49 U.S. Department of Agriculture, Agricultural Marketing Service, “Farmers Markets and Local Food Marketing,” USDA, Agricultural Marketing Service, October 10, 2009; www.ams.usda.gov/AMSv1.0/ams.fetchTemplate Data.do?template=T emplateS&navID=WholesaleandFarmersMarkets&leftNav=WholesaleandFarme rsMarkets&page=WFMFarmersMarketGrowth&description=Farmers%20Marke-t%20Growth&acct=frmrdirmkt, accessed August 1, 2010.
50 Wal-Mart, “Wal-Mart Commits to America’s Farmers as Produce Aisles Go Local,” press release, July 1, 2008; walmartstores.com/FactsNews/NewsRoom/8414. aspx, accessed August 1, 2010.
51 Wal-Mart, “Locally Grown Fact Sheet,” Live Better Index, Wal-Mart; www.livebetterindex.com/savemoreprod.html, accessed August 6, 2010.
52 Erica Erland, Maxwell PR, email message to the author, November 20, 2009.
53 Kettle Foods Inc., “Sustainability,” November 13, 2009; www.kettlefoods.com/about-us/sustainability, accessed August 1, 2010.
54 Cyrus Farivar, “Pulling the Plug on Standby Power,” The Economist, March 9, 2006; at Global Technology Forum, globaltechforum.eiu.com/index. asp?layout=rich_story&channelid=3&categoryid=10&title=Pulling+the+plug+on +standby+power&doc_id=8293, accessed August 1, 2010.
55 Bosch, “Life is Better with Bosch,” 15 July 2009: 91; www.bosch-home.com/Files/bosch/us/us_en/literaturerequests/bosch_full_line_winter_08lr.pdf, accessed September 30, 2010.
56 Bosch, “New Bosch Washer and Dryer Line Fits Your Lifestyle, Pampers Your Clothes for the Next Wave in Laundry Care,” press release, November 2003; www.bosch-press.com/tbwebdb/bosch-usa/en-US/PressText.cfm?CFID=707&C FTOKEN=714c9f97d9380b9-9964A3F4-B5A3-413F-9367-DE1036D275FA&Search=1&id=160, accessed October 1, 2010.
57 Bosch, “Life is Better with Bosch”: 9.
58 Rebecca Smith and Ben Worthen, “Stimulus Funds Speed Transformation toward ‘Smart Grid’,” Wall Street Journal, September 20, 2009: Marketplace, B1.
59 World Business Council for Sustainable Development, “Reducing Mobile Phone No-load Energy Demand: Nokia,” June 18, 2008; www.wbcsd.org/Plugins/DocSearch/details.asp?DocTypeId=24&ObjectId=MzA0MTM, accessed August 1, 2010.
60 U.S. Environmental Protection Agency and U.S. Department of Energy, “Find a Car: 2010 Toyota Prius”; at Fueleconomy.gov, www.fueleconomy.gov/feg/findacar.htm, accessed July 10, 2009.
61 Matthew Dolan, “Ford Device Stretches Gallons,” Wall Street Journal, October 29, 2008: D10.
62 United Nations Environment Programme, Global Environment Outlook 4 (GEO4): Environment for Development, 2007: 148; www.unep.org/geo/geo4/report/geo-4_report_full_en.pdf, accessed October 1, 2010.
63 Ibid.
64 Ibid.
65 American Water Works Association, “Water Use Statistics,” Drinktap.org; www.drinktap.org/consumerdnn/Default.aspx?tabid=85, accessed August 1, 2010.
66 TreeHugger, “Dual Flush Toilet by Caroma,” March 1, 2005; www.treehugger.com/files/2005/03/dual_flush_toil_1.php, accessed August 1, 2010.
67 Sustainable Solutions, “Thinking Bathrooms,” 24 July 2009.
68 Sharon Nunes, “Smarter Water and Energy Conservation Policies,” Environmental Leader, July 22, 2010; www.environmentalleader.com/2010/07/22/smarter-water-and-energy-conservation-policies, accessed August 26, 2010.
69 Stokke Global, “Tripp Trapp Highchair,” 2009; www.stokke-highchair.com/en-us/tripp-trapp-highchair.aspx, accessed August 1, 2010.
70 Emily Arnold and Janet Larsen, “Bottled Water: Pouring Resources Down the Drain,” Earth Policy Institute, February 2, 2006; www.earthpolicy.org/Updates/2006/Update51.htm, accessed August 1, 2010.
71 Campaign to End Bottled Water, “Bottled Water is a Serious Problem,” Wellness Enterprises, July 24, 2009; www.endbottledwater.com/TheProblem.aspx, accessed August 1, 2010.
72 Arnold and Larsen, “Bottled Water: Pouring Resources Down the Drain.”
73 Springwise, “Reusable Envelopes for Reply Mail,” March 7, 2008; springwise.com/marketing_advertising/reusable_envelopes_for_reply_m, accessed August 1, 2010.
74 Ibid.
75 Jim McLain, “Patagonia Seeks to Recycle Used Capilene Products into New Clothing,” Environmental News Network, August 23, 2005; www.enn.com/top_stories/article/2402, accessed August 1, 2010.
76 Patagonia, “Capilene Baselayers are the Best Option for High-Sweat Activities and Wet Conditions”; www.patagonia.com/web/us/patagonia.go?slc=en_US&sct=US&assetid=10148, accessed October 1, 2010.
77 Toray, “Toray, Patagonia to Jointly Work on Chemical Recycle of Nylon 6,” press release, December 12, 2007; www.toray.com/news/eco/nr071212b.html, accessed August 1, 2010.
78 VerTerra, “Company”; www.verterra.com/company.php, accessed October 1, 2010.
79 Michael Dwork, CEO, VerTerra, email message to the author, November 4, 2009.
80 Jeff Borden, “SunChips Lets the Sun in: How Frito-Lay Embraced Green and Grounded its Brand Identity,” Marketing News, September 30, 2009: 10.
81 Ibid.
82 SunChips, “SunChips Bags”; www.sunchips.com/resources/pdf/sunchips_bags.pdf, accessed August 1, 2010.
83 GenPak, “Environmentally Friendly Food Packaging”; harvestcollection.genpak.com, accessed October 1, 2010.
84 Biodegradable Products Institute, “The Compostable Label”; www.bpiworld.org/BPI-Public/Program.html, accessed October 1, 2010.
85 Biodegradable Products Institute, “FAQ”; bpiworld.org/Default. aspx?pageId=190434, accessed October 1, 2010.
86 Reuters, “Dutch Government Blocks PlayStation One,” CNet News, December 4, 2001; news.cnet.com/Dutch-government-blocks-PlayStation-One/2110-1040_3-276584.html, accessed August 1, 2010.
87 Philips Lighting Company, “Lighting the Future” (Somerset, NJ: Philips Lighting Company, 2008; www.lighting.philips.com/us_en/environmentandsustainability/downlad/sustainability_brochure.pdf, accessed August 1, 2010).
88 Philips Lighting Company, “Alto Lamp Technology” (Somerset, NJ: Philips Lighting Company, 2009; www.wescodist.com/healthcare/docs/alto_brochure.pdf, accessed August 1, 2010).
Chapter 5
1 Joyce Cohen, “Brushing Innovations, Built on Titanium,” New York Times, November 13, 2007: F6.
2 Soladey, “How It Works”; www.soladey.com/about.htm, accessed July 15, 2010. Author’s note: a life-cycle assessment is needed to understand the relative impacts of their system versus conventional brushing.
3 Tina Butler, “Taking Care of Business: Diapers Go Green,” Mongabay.com, April 2, 2006; news.mongabay.com/2006/0402-tina_butler.html, accessed August 1, 2010.
4 Ibid.
5 Industrial Designers Society of America, “SIM from Tricycle,” 2006; www.idsa.org/content/content1/sim-tricycle, accessed August 1, 2010.
6 Maggie Overfelt, “Product Samples that Save Money (and the Earth),” CNNMoney.com, October 24, 2006; money.cnn.com/magazines/fsb/fsb_ archive/2006/10/01/8387304/index.htm, accessed August 1, 2010.
7 Industrial Designers Society of America, “SIM from Tricycle.”
8 Overfelt, “Product Samples that Save Money (and the Earth).”
9 Michael Hendrix, “Waste Not,” Innovation, Fall 2006: 94-96.
10 Katie Fehrenbacher, “Why the Kindle Is Good for the Planet,” Earth2Tech, August 19, 2009; earth2tech.com/2009/08/19/why-the-kindle-is-good-for-the-planet, accessed August 1, 2010.
11 Associated Press, “Israel Gets First Plugs For All-Electric Car Network,” MSNBC.com, December 8, 2008; www.msnbc.msn.com/id/28113041, accessed August 1, 2010.
12 Mara Der Hovanesian, “I Have Just One Word For You: Bioplastics,” BusinessWeek, June 30, 2008: 44-47.
13 The Coca-Cola Company, “The Coca-Cola Company Introduces Innovative Bottle Made from Renewable, Recyclable, Plant-Based Plastic,” press release, May 14, 2009; www.thecoca-colacompany.com/presscenter/nr_20090514_ plantbottle.html, accessed August 16, 2010.
14 Brian Dumaine, “Feel-good Plastic that Fades Away,” Fortune, April 29, 2010; money.cnn.com/2010/04/29/technology/feel_good_plastic.fortune/index.htm, accessed August 20, 2010.
15 Natureworks, “Many New Products Launch for the Foodservice Industry,” LLC Ingeo News, June 13, 2009; www.natureworksllc.com/news-and-events/ingeonews/ingeonews-v6-issue4.aspx, accessed October 1, 2010.
16 Steve Davies, Director of Communications and Public Affairs, NatureWorks, email message to the author, November 14, 2009.
17 Anna Burroughs, “Are Biodegradable Plastics Good for the Environment?” Associated Content, August 15, 2006; www.associatedcontent.com/article/51038/are_biodegradable_plastics_good_for.html, accessed August 1, 2010.
18 NatureWorks LLC, “NatureWorks Discovers There Is No Technical Barrier for Recycling Plastic Bottles Made from Plants,” press release, February 23, 2009; www.natureworksllc.com/news-and-events/press-releases/2009/02-23-09-sorting-recycling.aspx, accessed October 1, 2010.
19 Amy Westervelt, “Explosive Growth for LED Lights in Next Decade, Report Says,” SolveClimate, May 13, 2010; solveclimate.com/blog/20100513/explosive-growth-led-lights-next-decade-report-says, accessed August 27, 2010.
20 “The Home Depot Sells Ecosmart LED Lamps Made by Lighting Science Group,” LEDs Magazine, May 2010; www.ledsmagazine.com/products/22332, accessed August 27, 2010.
21 Joe Mullich, “Mainstreaming Alternative Energy,” Wall Street Journal, May 6, 2008: A12-13.
22 Michael S. Davies, “Understanding the Cost of Solar Energy,” Green Econometrics, August 13, 2007; greenecon.net/understanding-the-cost-of-solar-energy/energy_economics.html, accessed August 1, 2010.
23 Mullich, “Mainstreaming Alternative Energy.”
24 “Solio Solar Charger Product Comparison Chart”; www.solio.com/charger/solio-charger-comparison-chart.html, accessed August 9, 2010.
25 Voltaic Systems Inc., “Voltaic Solar Bags and Solar Chargers”; www.voltaicsystems.com.
26 Reware, “Products”; www.rewarestore.com/product/beachtote.html.
27 Martin LaMonica, “Quiet Wind-turbine Comes to U.S. Homes,” CNET News, October 28, 2008, updated with correction February 6, 2009; news.cnet.com/8301-11128_3-10075828-54.html, accessed August 1, 2010.
28 Warren McLaren, “Ventura: Human Powered Digital Watches,” Treehugger.com, April 5, 2006; www.treehugger.com/files/2006/04/ventura_human_p.php, accessed August 1, 2010.
29 Collin Dunn, “AladdinPower Hand Generator,” Treehugger.com, December 2, 2005; www.treehugger.com/files/2005/12/aladdinpower_ha.php, accessed October 1, 2010.
30 Tylene Levesque, “Human-Powered Gyms in Hong Kong,” Inhabitat, March 8, 2007; www.inhabitat.com/2007/03/08/human-powered-gyms-in-hong-kong, accessed August 1, 2010.
31 Windstream Power, “Bike Power Generator”; www.windstreampower.com/Bike_ Power_Generator.php, accessed August 1, 2010.
32 GM Volt, “Chevy Volt Exact Launch Date Will be Mid-November 2010, Tens of Thousands in 2011,” April 20, 2009; gm-volt.com/2009/04/20/chevy-volt-exact-launch-date-will-be-mid-november-2010-tens-of-thousands-in-2011, accessed August 16, 2010.
33 Chevrolet, “Chevy Volt: The Future is Electrifying”; www.chevrolet.com/pages/open/default/fuel/electric.do?evar23=fuel_solutions_landing%20page, accessed August 1, 2010.
34 Jeff Sabatini, “Honda Sees a Hydrogen Future,” Wall Street Journal, November 30, 2007: W7.
35 Ibid.
36 Ibid.
37 Tom Mutchler, “Commuting in a Honda FCX Clarity,” ConsumerReports.org, January 26, 2009; blogs.consumerreports.org/cars/2009/01/commuting-in-honda-fcx-clarity-fuel-cell-car.html, accessed August 1, 2010.
38 Nissan Motor Company, Nissan’s Environmental Initiatives: Nissan Green Program (Yokohama, Japan, February 2009).
39 Ibid.
40 Ibid.
41 Ibid.
42 Nissan USA, “Nissan LEAF: New Car,” Nissan News: Technology, June 30, 2010; www.nissanusa.com/leaf-electric-car/news/technology#/leaf-electric-car/news/technology, accessed October 1, 2010.
43 Yoshio Takahashi, “Nissan Motor Turns Over a New Leaf, Going Electric,” Wall Street Journal, August 3, 2009: B1.
44 Nissan Motor Company, Nissan’s Environmental Initiatives.
45 Nissan-Global, “World First Eco Pedal Helps Reduce Fuel Consumption,” August 4, 2008; www.nissan-global.com/EN/NEWS/2008/_STORY/080804-02-e.html, accessed October 1, 2010.
46 Nissan Motor Company, Nissan’s Environmental Initiatives.
47 Ibid.
48 Ibid.
49 Shivani Vora, “Test-Driving Car-Share Services,” Wall Street Journal, June 11, 2009: D2.
50 Zipcar, “Zipcar Announces Annual Low-Car Diet ‘Call For Participants’,” Zipcar Press Overview, June 24, 2010; zipcar.mediaroom.com/index. php?s=43&item=128, accessed August 11, 2010.
51 Zipcar, “Green Benefits”; www.zipcar.com/is-it/greenbenefits, accessed August 9, 2010.
52 Ibid.
53 Zipcar, “Zipcar Announces Annual Low-Car Diet ‘Call For Participants’.”
54 Steven Erlanger, “A New Fashion Catches On in Paris: Cheap Bicycle Rentals,” New York Times, July 13, 2008: A6.
55 Tamar Lewin, “A Leading Publisher Announces a Plan to Rent Textbooks to College Students,” New York Times, August 14, 2009: A10.
56 REC Solar Power Company, “Commercial Financing”; www.recsolar.com/CommercialFinancing.aspx, accessed August 1, 2010.
57 Peter Maloney, “Pay for the Power, Not the Panels,” New York Times, March 26, 2008: H1.
58 Netflix, “Netflix Passes 10 Million Subscribers, with 600,000 Net Additions since the First of the Year,” Netflix.com, February 12, 2009; netflix.mediaroom.com/index.php?s=43&item=307, accessed August 1, 2010.
59 Zonbu, “Zonbu’s Zonbox Declared Greenest Computers for Consumers, Certified as First Consumer Device to Win Gold-Level Certification from EPEAT,” July 6, 2007; www.zonbu.com/download/EPEAT-June-07.pdf, accessed August 1, 2010.
60 BASF Corporation, “PremAir Technology Destroys Ozone,” August 21, 2007; www2.basf.us/corporate/news_2007/news_release_2007_00011.htm, accessed August 1, 2010.
61 BASF Corporation, “Yellow Cab Transforms into Smog-Eater for Taxi 07 Exhibit at New York Auto Show,” April 4, 2007; www2.basf.us/corporate/news2007/040407_Taxi07.htm, accessed August 1, 2010.
62 Reliance, “PUR Purifier of Water”; www.relianceproducts.info/index.html, accessed August 1, 2010.
Chapter 6
1 Jacquelyn A. Ottman, Edwin R. Stafford, and Cathy L. Hartman, “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products,” Environment 48.5 (2006): 22-36.
2 AFM Safecoat, “We Put Your Health First”; www.afmsafecoat.com, accessed October 1, 2010.
3 Rob Walker, “Sex vs. Ethics,” Fast Company, June 2008: 74-78.
4 Ottman et al., “Avoiding Green Marketing Myopia.”
5 “Pepsi Cans Feature Recycling Info,” Environmental Leader, April 27, 2008; www.environmentalleader.com/2008/04/27/pepsi-cans-feature-recycling-info, accessed August 1, 2010.
6 18Seconds.org; green.yahoo.com/18seconds.
7 Blue Planet Network, “Brita and Nalgene Partner to Challenge People to Make a Difference,” August 21, 2007; blueplanenetwork.org/news/brita_ nalgene, accessed August 1, 2010.
8 Aileen Zerrudo, Director of Communications, The Clorox Company, email message to the author, August 25, 2009.
9 Netflix, “Netflix Facts”; www.netflix.com/MediaCenter?id=5379#about, accessed August 1, 2010.
10 Nicole Rousseau, VP Retail Marketing, HSBC U.S., email message to the author, September 24, 2009.
11 Stonyfield Farm, “Meet our CE-Yo and his Team”; stonyfield.com/about_us/meet_our_ceyo_and_his_team/index.jsp, accessed October 1, 2010.
12 Zipcar, “Zipcar Announces Annual Low-Car Diet ‘Call For Participants’.”
13 Philip W. Sawyer (ed.), “It’s Not Easy Being Green: How to Improve Advertising with Environmental Themes,” Starch Tested Copy 2.5 (1993): 5.
14 Don’t Mess with Texas, “FAQs”; www.dontmesswithtexas.org/about/faq, accessed August 1, 2010.
15 Dawson M. Williams, “Car2Can Video Contest is ‘Don’t Mess with Texas’ Campaign’s Latest Anti-litter Initiative,” Dallas Morning News, June 17, 2009; www.dallasnews.com/sharedcontent/dws/news/texassouthwest/stories/061709dnme tlittervideos.889ed007.html, accessed August 1, 2010.
16 Natural Marketing Institute, Understanding the LOHAS Market Report (Har-leysville, PA: NMI, March 2008): 112.
17 “Reynolds Wrap Foil From 100% Recycled Aluminum,” Journal News, June 6, 2009 (advertisement).
19 Cause Marketing Forum, “The Growth of Cause Marketing,” 2010; www.causemarketingforum.com/page.asp?ID=188, accessed October 1, 2010.
20 Cone, “Cone Releases First Cause Consumer Behavior Study,” October 1, 2008; www.coneinc.com/content1188, accessed July 20, 2010.
21 People, “Caught Caring: (RED), Bugaboo and Kelly Rutherford,” People.com, September 14, 2009; celebritybabies.people.com/2009/09/14/caught-caring-red-bugaboo-and-kelly-rutherford, accessed August 13, 2010.
22 UNICEF, “International partnerships: IKEA Social Initiative,” 11 May 2010; www.unicef.org/corporate_partners/index_42735.html, accessed August 13, 2010.
23 www.onepercentfortheplanet.org
24 Anya Kamentz, “Cleaning Solution,” Fast Company, September 2008: 121-25.
25 “Clorox To Stop Using Chlorine,” Chemical & Engineering News, August 16, 2010; pubs.acs.org/cen/news/87/i45/8745notw2.html, accessed October 1, 2010.
26 Andrew Adam Newman, “Tough on Crude Oil, Soft on Ducklings,” New York Times, September 25, 2009: B6.
27 Rob Walker, “Big Gulp,” New York Times, February 26, 2006; www.nytimes.com/2006/02/26/magazine/26wwln_consumed.html, accessed August 1, 2010.
28 Cone, “Cone Releases First Cause Consumer Behavior Study.”
29 “Philips Launches ‘A Simple Switch’ Campaign,” Environmental Leader, July 6, 2007; www.environmentalleader.com/2007/07/06/philips-launches-a-simple-switch-campaign, accessed August 1, 2010.
30 Emily Steel, “Taking Green Message to Great Outdoors,” Wall Street Journal, October 2, 2007: B9.
31 United Nations Environment Programme, Talk the Walk: Advancing Sustainable Lifestyles through Marketing and Communications (UNEP, December 2005): 23.
32 Figures for June 30, 2010 from Internet World Stats, “World Internet Usage and Population Statistics”; www.internetworldstats.com/stats.htm, accessed August 1, 2010.
33 Jonathan Lemonnier, “Spending on Alternative Media Jumps 22%,” Advertising Age, March 26, 2008; adage.com/digital/article?article_id=125950, accessed August 13, 2010.
34 No Sweat; www.nosweatapparel.com.
35 Beth Snyder Bulik, “What Your Favorite Social Network Says About You,” Advertising Age, July 8, 2009; adage.com/digital/article?article_id=137792, accessed August 1, 2010.
36 “Role of Social Media in Sustainability Evolves,” Environmental Leader, July 15, 2009; www.environmentalleader.com/2009/07/15/role-of-social-media-in-sustainability-evolves, accessed August 1, 2010.
37 Ibid.
38 Lauren Thaman, Associate Director, External Relations, Procter & Gamble, email message to the author, October 28, 2009.
Chapter 7
1 Emilia Askari, “USA: Ford CEO Says He’s Green,” CorpWatch, October 31, 2001; www.corpwatch.org/article.php?id=1453, accessed August 1, 2010.
2 As of February 24, 2010, General Motors officially announced their plans to “wind down” the Hummer business after the failure of the sale to a Chinese manufacturer. General Motors, “HUMMER Sale to Tengzhong Cannot be Completed. Wind Down of HUMMER Business to Begin,” February 24, 2010; media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Feb/0224_hummer, accessed August 12, 2010.
3 Business Wire, “Nine in 10 at U.N. Climate Change Conference Believe Greenwashing is a Problem,” press release, December 9, 2007; www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20071209005061&newsLang=en, accessed August 1, 2010.
4 British Telecom, “Consumers Sceptical of Corporate Commitment to Sustainability,” press release, January 4, 2007; www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=11efc6a1-1df0-4189-a0f7-392c478a12bf, accessed September 29, 2008.
5 Bernie Becker, “Baseball Team Clashes with Environmentalist over Oil Company Advertising,” New York Times, July 27, 2008; www.nytimes.com/2008/07/27/us/27stadium.html, accessed August 1, 2010.
6 Steve Jobs, “A Greener Apple,” Apple Inc., September 14, 2008; www.apple.com/hotnews/agreenerapple, accessed August 1, 2010.
7 Burst Media, “Consumers Recall Green Ads,” Business Wire, press release, April 14, 2008; www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080414005857&newsLang=en, accessed August 1, 2010.
8 A certification rating provided by the B Lab nonprofit organization: www.bcorporation.net.
9 Patagonia, “The Footprint Chronicles”; www.patagonia.com/web/us/footprint/index.jsp?slc=en_US&sct=US, accessed October 1, 2010.
10 The Webby Awards; www.webbyawards.com/webbys/current.php?season=12, accessed October 1, 2010.
11 Natalie Zmuda, “Sigg Tries to Control Brand Damage after Admitting its Bottles Contain BPA,” Advertising Age, August 31, 2009; adage.com/article?article_ id=138712, accessed August 1, 2010.
12 Christopher A. Cole and Linda A. Goldstein, “ ‘Green’ is so Appealing,” New York Law Journal, September 15, 2008; www.law.com/jsp/nylj/PubArticleNY.jsp?id=1202424493387, accessed August 1, 2010.
13 “How to Avoid a Green Marketing Backlash,” Environmental Leader, April 15, 2008; www.environmentalleader.com/?s=HOW+TO+AVOID+A+GREEN+MARKETING+BACKLASH, accessed August 1, 2010.
14 Mark Sweney, “Lexus Ad Banned for Claiming SUV is Environmentally Friendly,” The Guardian, May 23, 2007, and as “Lexus ad Banned for Green Claims”; www.guardian.co.uk/business/2007/may/23/advertising.media, accessed August 1, 2010.
15 Reilly Capps, “Questioning How Biota Sprung a Leak,” Telluride Daily Planet, April 16, 2008; www.telluridenews.com/archive/x121157044, accessed October 13, 2008.
16 BIOTA; www.biotaspringwater.com.
17 Christina Binkley, “Picking Apart Bamboo Couture,” Wall Street Journal, November 12, 2009: D1.
18 “U.S. Green Council Debated,” Environmental Leader, June 17, 2009; www.environmentalleader.com/2009/06/17/us-green-product-council-debated, accessed August 1, 2010.
19 Tim Bradshaw, “Complaint Upheld over Shell Advert,” Financial Times, August 13, 2008; www.ft.com/cms/s/0/d08d0a66-68c1-11dd-a4e5-0000779fd18c.html, accessed August 1, 2010.
20 Mark Sweney, “Ad for US Cotton Industry Banned by ASA over Green Claims,” The Guardian, March 12, 2008; www.guardian.co.uk/media/2008/mar/12/asa.advertising1/print, accessed August 1, 2010.
21 Dr. Anastasia O’Rourke, Co-Founder, Ecolabel Index, email to author, August 17, 2010.
22 Eve Smith, Brand Strategist, BBMG, email message to the author, December 3, 2009.
23 Emily Crumley, Manager, Chain of Custody, FSC, email message to the author, November 23, 2009.
24 Vanessa Gibbin, Brand, Advertising and Research, The Carbon Trust, email to author, May 12, 2010.
25 Joan Schaffer, Spokeswoman, USDA, telephone interview with author about USDA Organic, December 1, 2009.
26 Shelley Zimmer, Manager of Environmental Affairs, HP, email message to the author, December 1, 2009.
27 International Association for Soaps, Detergents and Maintenance Products, Promoting Sustainable Consumption of Household Laundry Detergents in Europe: Washright, a Unique Industry Campaign (Brussels: AISE, November 2002; www.washright.com/documents/Washright_11-2002.qxd.pdf, accessed August 1, 2010).
28 Michael Sanserino, “Peer Pressure and Other Pitches,” Wall Street Journal, September 14, 2009: B6.
Chapter 8
1 Ian Austen, “Bottle Maker to Stop Using Plastic Linked to Health Concerns,” New York Times, April 18, 2008; www.nytimes.com/2008/04/18/business/18plastic.html, accessed August 1, 2010.
2 Mark Ritson, “Bottled Water Brands Beware: Tap is Back,” Branding Strategy Insider blog, November 7, 2007; www.brandingstrategyinsider.com/2007/11/bottled-water-b.html, accessed August 1, 2010.
3 Jennifer Lee, “City Council Shuns Bottles in Favor of Water from Tap,” New York Times, June 17, 2008; www.nytimes.com/2008/06/17/nyregion/17water.html, accessed August 1, 2010.
4 International Bottled Water Association, “IBWA Launches Major Media Advertising Campaign,” press release, August 2, 2007; www.bottledwater.org/content/ibwa-launches-major-media-advertising-campaign, accessed August 1, 2010.
5 Emily Bryson York, “Nestle, Pepsi and Coke Face their Waterloo,” Advertising Age, October 8, 2007; adage.com/print?article_id=120986, accessed August 1, 2010.
6 Rebecca Wilhelm, “Bottling Trends: Bottled Water Industry Makes Strides,” Water & Wastes Digest, April 2008; www.wwdmag.com/Bottling-Trends-article9117, accessed August 1, 2010.
7 Mike Verespej, “Nestlé Exec Counsels Bottled-Water Industry,” Plastics News, July 7, 2008: 1.
8 Sustainable Life Media, “More Marketers Targeting Green-Conscious Kids,” July 25, 2008; www.sustainablelifemedia.com/content/story/brand/more_marketers_targeting_green_conscious_kids, accessed August 1, 2010.
9 Briana Curran, Public & Community Relations Program Manager, Staples, email messages to the author, May 28, 2009 and September 2, 2009.
10 Vince Meldrum, “Robinson Students Address Invasive Species,” Earth Force news, March 18, 2008; www.earthforce.org/content/article/detail/2083, accessed August 1, 2010.
11 Earth Force, “Staples Award Winners”; www.earthforce.org/section/thank_you/staples/staples_awards, accessed August 1, 2010.
12 Lynn Ascrizzi, “TerraCycle: Yogurt Cups, and More, Help Schools Raise Funds,” Natural Resources Council of Maine, March 16, 2008; www.nrcm.org/news_ detail.asp?news=2249, accessed August 11, 2010.
14 Joanna Roses, Sr. Director Communications, Nickelodeon, email message to the author, October 26, 2009; www.neafoundation.org/pages/educators/grant-programs/nea-foundation-green-grants, accessed July 21, 2010.
15 Jonas Risen, “Solar Decathlon – Technische Universität Darmstadt,” Greenline, October 17, 2007; greenlineblog.com/2007/10/solar-decathlon-technische-uni-versitat-darmstadt, accessed August 11, 2010.
16 www.nwf.org/campusecology/chillout
17 Jen Fournelle, Campus Program Coordinator, National Wildlife Federation, email message to the author, September 1, 2009.
18 Aria Finger, Chief Marketing Officer, DoSomething, email message to the author, October 1, 2009.
19 “SHRM Survey Asks How ‘Green’ is the American Workplace?” Reuters, January 16, 2008; www.reuters.com/article/pressRelease/idUS188509+16-Jan-2008-+BW20080116, accessed July 21, 2010.
20 Alcoa, “2008 Alcoa Worldwide Month of Service: Alcoa Employees to Make a Difference Where they Live and Work,” press release, September 30, 2008; www.alcoa.com/global/en/community/foundation/news_releases/2008_mos.asp, accessed August 1, 2010.
21 Michael Barbaro, “At Wal-Mart, Lessons in Self-Help,” New York Times, April 5, 2007; www.nytimes.com/2007/04/05/business/05improve.html, accessed August 1, 2010.
22 KaBOOM!, “KaBOOM Partner: The Home Depot,” Kaboom.org, 2009; kaboom.org/about_kaboom/supporting_partners/meet_our_partners/partner_ spotlight_home_depot, accessed 24 July 2009.
23 Erin Gunderson, Best Buy PR, email message to the author, September 2, 2009.
24 Jill Vohr, Marketing Manager, U.S. Environmental Protection Agency, email message to the author, December 8, 2009.
25 Ahmed El Amin, “Wal-Mart Unveils ‘Green’ Packaging Rating System,” FoodProductionDaily.com, November 2, 2006; www.foodproductiondaily.com/content/view/print/104013, accessed August 1, 2010.
26 NatureWorks LLC, “KLM, the First Airline to Introduce the Environmentally Friendly Ingeo-Lined Cup,” press release, June 16, 2009, updated November 11, 2009; www.natureworksllc.com/news-and-events/press-releases/2009/06-16-09-klm-cup.aspx, accessed August 1, 2010.
27 “Paper, Cardboard Packagers Launches ‘Responsible Package’ Initiative,” Environmental Leader, October 8, 2009; www.environmentalleader.com/2009/10/08/paper-cardboard-packagers-launch-responsible-package-initiative, accessed August 1. 2010.
28 Brian M. Carney, “Bye Bye, Light Bulb,” Wall Street Journal, January 2, 2008: A10.
29 Sustainable Housing Communities/U.S. Department of Housing and Urban Development (HUD), “Sustainable Housing and Communities,” hud.gov, 2010; portal.hud.gov/portal/page/portal/HUD/program_offices/sustainable_ housing_communities, accessed August 8, 2010.
30 Doris De Guzman, “Metabolix Targets Bioplastic Bottle,” ICIS.com, October 8, 2009; www.icis.com/blogs/green-chemicals/2009/10/metabolix-targets-bioplastic-b.html, accessed August 11, 2010.
31 The National Environmental Directory, July 22, 2009; eelink.net/gaindirectories.html.
32 Conservation International, “McDonald’s,” 2009; www.conservation.org/discover/partnership/corporate/Pages/mcdonalds.aspx, accessed August 11, 2010.
33 Kimberly-Clark, “Kimberly-Clark Sets the Bar Higher for Tissue Products with Stronger Global Forest Policy,” press release, August 5, 2009; investor.kimberly-clark.com/releasedetail.cfm?ReleaseID=401321, accessed August 1, 2010.
34 Lisa Bailey, Communications Manager, Americas, Marine Stewardship Council, email message to the author, August 27, 2009.
35 Rahul Raj, VP of Marketing, New Leaf Paper, email message to the author, September 2, 2009. Nicole Rycroft, Executive Director, Canopy, telephone interview with the author, July 30, 2009.
36 James E. Austin, Roberto Gutierrez, E. Ogliastri, and E. Reficco, “Capitalizing on Convergence,” Stanford Social Innovation Review 5.4 (Winter 2007): 24-31.
37 American Museum of Natural History, “Climate Change”; www.amnh.org/exhibitions/climatechange, accessed August 1, 2010.
38 Cargill, “Cargill: Corporate Responsibility – Partnerships”; www.cargill.com/corporate-responsibility/partnerships/index.jsp, accessed August 12, 2010.
39 The Nature Conservancy, “The Home Depot”; www.nature.org/joinanddonate/corporatepartnerships/partnership/homedepot.html, accessed August 1, 2010.
Chapter 9
1 Timberland, “Creating Sustainable Change,” March 5, 2009; www.timberland.com/corp/index.jsp?page=csr_civic_change, accessed August 8, 2010.
2 Alison Franklin, City Year, email to the author, June 28, 2010.
3 This case study was prepared by Jacquelyn Ottman using secondary sources and approved for publication by Cara Vanderbeck, Timberland, by email, August 2010.
4 Starbucks Coffee Company, “Starbucks Shared Planet Goals & Progress 2009”; www.starbucks.com/responsibility/learn-more/goals-and-progress, accessed August 12, 2010.
5 This case study was prepared by Jacquie Ottman using secondary sources and approved for publication by Ben Packard, Vice President, Global Responsibility, Starbucks, by email, March 18, 2010.