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Section 2 Thinking Scientifically
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Section 2 Thinking Scientifically
by Terry Grapentine
Applying Scientific Reasoning to the Field of Marketing
Cover
Halftitle
Titlepage
Copyright
Dedication
Abstract
Contents
A Personal Observation
Acknowledgments
Section 1 Laying the Groundwork
Chapter 1 Introduction
Chapter 2 Epistemology and Philosophy of Science: Why They are Useful for Marketing
Chapter 3 Applying Scientific Reasoning to the Field of Marketing and Business: The Dow Chemical Story
Chapter 4 Barriers to Scientific Reasoning
Chapter 5 Worldviews: The Lens that Can Distort Reality
Section 2 Thinking Scientifically
Chapter 6 An Introduction to Scientific Reasoning
Chapter 7 Attributes versus Constructs
Chapter 8 Causation
Chapter 9 Coherence
Chapter 10 Logic: Deduction, Induction, and Inference to the Best Explanation
Chapter 11 Arguments and Logical Fallacies
Section 3 Developing Theories
Chapter 12 Theory
Chapter 13 Creative Thinking in Theory Development
Chapter 14 Your Journey
Chapter 15 Additional Readings
Notes
Bibliography
Index
Last Page
Backcover
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Chapter 5 Worldviews: The Lens that Can Distort Reality
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Chapter 6 An Introduction to Scientific Reasoning
Section 2
Thinking Scientifically
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