List of Figures

Figure 1.1 The corporate goals of IR
Figure 1.2 The IR marketing-management mix
Figure 2.1 Nine key influences on the growth of IR
Figure 3.1 The four social functions of the public company
Figure 3.2 The three levels of IR contribution
Figure 4.1 The company-equity market interface
Figure 4.2 Stakeholder expectations
Figure 5.1 A model of marketing exchange
Figure 5.2 Consumer and investor marketing compared
Figure 6.1 The reputational model
Figure 6.2 The IR onion
Figure 7.1 The strategy process
Figure 7.2 The interdependence of strategy and story
Figure 7.3 Crafting the investment story
Figure 8.1 The IR strategy model
Figure 8.2 Channels of disclosure
Figure 9.1 The two-stage model of investor marketing
Figure 9.2 Four methods of getting investor attention
Figure 11.1 Information required by investors
Figure 11.2 Search engine advertising
Figure 12.1 The growth of social media “mega-sites”
Figure 12.2 Basic social media categories
Figure 12.3 The largest social networks in the world
Figure 12.4 Social media use by industry
Figure 12.5 Social media risks
Figure 12.6 Example of an IR website adapted for smartphones
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