This chapter explains how to set up a vanilla Magento 2 store. If Magento 2 is totally new to you, then lots of new basic whereabouts are pointed out. Are you currently working with Magento 1? If so, not much has changed since then.

The new backend of Magento 2 is the biggest improvement of them all. The design is built responsively and has a great user experience. Compared to Magento 1, this is a great improvement. The menu is located vertically on the left of the screen and works great on desktop and mobile environments:

Within this chapter, we will learn how to set up a website with multiple domains using different catalogs and products. Depending on the website, store, and store view setup, we can create different subcategories, URLs, and products for any domain name.

There are a number of different ways customers can browse your store, but one of the most effective is layered navigation. Layered navigation is located in your catalog and holds product features to sort or filter. We will learn how to create product attributes for use in layered navigation.

Every website benefits from great search engine optimization (SEO). We will learn how to define catalog URLs for catalogs.

Without products, the most important element of the website is missing. We will be creating different types of product in our multi-website setup.