2.1. Presidio of San Francisco Coast Guard Station 17

3.1. Skokie Public Library using Facebook to connect to patrons 39

4.1. Video embedded in a blog 52

4.2. Podcasts in iTunes 61

4.3. Buddhist monks creating a sand Mandala in the Moraine Valley Community College Library 70

5.1. Fullerton Public Library’s use of Pinterest to highlight new additions to its collection 103

5.2. News channel structure 106

5.3. Open structure 107

5.4. Departmental structure 108

5.5. Structure to manage multiple sites 109

7.1. The Undergrad Library at the University of Illinois at Urbana Champaign engages students through Twitter 146