Part I of Eat, Sleep, Innovate lays the foundation for the argument of the book.

• Chapter 1 and its companion case study details the book’s core terms of reference, most notably the idea that a culture of innovation is one in which the behaviors that drive innovation success come naturally.
• Chapter 2 describes the core challenge facing organizations seeking to create such a culture: institutionalized inertia powered by the shadow strategy. Its companion case study shows how DBS overcame this challenge.
• Chapter 3 and its companion case study develop the idea of behavior enablers, artifacts, and nudges (BEANs) to encourage desired behaviors and overcome identified blockers.
• Finally, Chapter 4 provides a detailed view of how to run a six-week culture sprint capped by a two-day activation session that includes structured “BEANstorming.”¹

1. 1. For those stressed out, wondering why there is no companion case study for Chapter 4, it is pretty simple: the case study is intertwined with the chapter. Relax. As Ralph Waldo Emerson said, “A foolish consistency is the hobgoblin of little minds.”