Announcing the Business Expert Press Digital Library

Concise E-books Business Students Need for Classroom and Research

This book can also be purchased in an e-book collection by your library as

• a one-time purchase,

• that is owned forever,

• allows for simultaneous readers,

• has no restrictions on printing, and

• can be downloaded as PDFs from within the library community.

Our digital library collections are a great solution to beat the rising cost of textbooks. e-books can be loaded into their course management systems or onto student’s e-book readers.

The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please contact adam chesler at [email protected] for all other regions, contact Nicole Lee at [email protected].

OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION

Collection Editor: Naresh Malhotra, Georgia Tech

• Niche Marketing Strategy by Tev Dalgic

• Developing Winning Brand Strategies by Lars Finskud

• Conscious Branding by David Funk and Anne Marie Levis

• Marketing Strategy in Play: Questioning to Create Difference by Mark E. Hill

• Building A Marketing Plan: A Complete Guide by Ho Yin Wong, Rooma Roshnee Ramsaran-Fowdar and Kylie Radel

• Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta

• Social Media Marketing: A Primer for Executives by Niklas Myhr

• Pricing: Segmentation and Analytics by Tudor Bodea and Mark Ferguson

• Top Market Strategy: Applying the 80:20 Rule by Elizabeth Rush Kruger

• Customer Equity Management: Managing Customers as Assets by Spyridon Gounaris and Nektarios Tzempelikos

• Applying Scientific Reasoning to the Field of Marketing: Making Better Decisions by Terry H. Grapentine

• Strategic Marketing Planning for the Small to Medium Size Business by David W. Anderson