DRIPs and DSPPs can be a convenient way to reinvest dividends and buy more shares, but doing that often is easier through your broker, particularly if you own more than one stock.
DRIPs and DSPPs often charge fees for setting up the plan, reinvesting dividends, and buying and selling shares, making it cheaper to use your discount broker.
Some companies offer discounts of as much as 5% on reinvested dividends. In those cases, it may be worth participating in a DRIP—but be sure that other fees don’t eliminate the benefit of the discount.
Fifteen dollars to set up a DRIP? Are you kidding me?!