CONTENTS

  1. Author’s Note
  2. INTRODUCTION
  3. A NECESSARY CRAFT
  4. Part One
  5. UNDERSTAND
  6. Chapter 1
  7. A BRIEF HISTORY OF DATA VISUALIZATION
  8. THE ART AND SCIENCE THAT BUILT A NEW LANGUAGE
  9. Chapter 2
  10. WHEN A CHART HITS OUR EYES
  11. SOME SCIENCE OF HOW WE SEE
  12. Part Two
  13. CREATE
  14. Chapter 3
  15. TWO QUESTIONS → FOUR TYPES
  16. A SIMPLE TYPOLOGY FOR CHART MAKING
  17. Chapter 4
  18. BETTER CHARTS IN A COUPLE OF HOURS
  19. A SIMPLE FRAMEWORK
  20. Part Three
  21. REFINE
  22. Chapter 5
  23. REFINE TO IMPRESS AND PERSUADE
  24. GETTING TO THE “FEELING BEHIND OUR EYES”
  25. Chapter 6
  26. FACTS AND TRUTH
  27. THE BLURRED EDGE OF PERSUASION AND DECEPTION
  28. Part Four
  29. THE LAST MILE
  30. Chapter 7
  31. PRESENT TO IMPRESS AND PERSUADE
  32. GETTING A GOOD CHART TO THEIR EYES AND INTO THEIR MINDS
  33. Chapter 8
  34. A RETURN TO TEAMWORK
  35. ON UNICORNS AND CATHEDRALS
  36. CONCLUSION
  37. THE CRAFT IS IN THE THINKING
  38. Glossary of Chart Types
  39. Notes
  40. Index
  41. Acknowledgments
  42. About the Author
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