Which of your competitors have a vulnerable market share?

What is a realistic percentage increase you could expect?

What would be the projected timeline to accomplish such a “heist”?

How much overall revenue would that percentage of market share represent?

How much will it cost you in cash, workers, and other resources to achieve that percentage?

Can you get the rest of your team on board? If not, what can you do to convince them? (Here's an idea: Send them this book!)