What trend or trends are you ignoring? Are they trends that may be hiding in plain sight?

What are your competitors offering today that they didn't offer two years ago? Is this any indication of what you should be offering? (Hint: The answer is probably yes.)

Are you so profit-blinded by your old (successful) business model that you aren't paying attention to the next big thing?

Are you willing to phase out your old business model?

How quickly can you enter the trending market?

Are you doing an exhaustive study on the trend instead of jumping into the game right away?

What will a new business model cost in cash? Workers? Other resources?

Do you need to sell an emerging trend up the line to management? If so, use the case studies in this book as a means of getting the C-suite managers on board.