Undeniably, the most enthralling aspect of graphic design is the work produced: posters, books, magazines, album covers, packaging, logos and identities, and more. While the totality of excellent work—work that meets the client’s requirements, resonates with its intended audience, and is visually innovative—is likely unquantifiable and impossible to catalog in the profession’s numerous magazines, compendia, historical surveys, and awards over the last 50 or 60 years, numerous examples are consistently held as standards for best practice or as momentous changes in direction at their time of dissemination. Looking at this body of work reveals not just the evolution of graphic design but also the parallel unfolding of the cultural, political, economical, technological, and commercial spheres it operates in and reacts to.
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