Google Data Studio is a FREE tool that allows us to create captivating reports quickly and easily. We can finally say goodbye to redundant and confusing data sheets. With Data Studio, in fact, besides being able to insert simple tables, it is possible to attach customizable graphics with various colors and fonts that will be easily understandable. With Google Data Studio, sharing reports is even easier as it is a Google Drive application and works similarly.

The most important news for companies (but also, if not above all, for customers) lies in the extremely intuitive interface. To keep everything under control, moreover, Google gives the possibility to change the date range (at the report or chart level).

In a few clicks, in fact, you can realize the progress of the site almost in real time. Data Studio is useful for two types of users:

• Who creates the reports: Analysis and marketing employees
• Who will read the reports: Customers and CEOs of companies

Google Data Studio, currently available in beta, allows you to create dynamic reports and dashboards with a strong visual impact.  With Data Studio it is possible to:

• Easily connect to different data sources
• View your data with dynamic, interactive, and eye-catching reports and dashboards
• Share and collaborate with others, following the logic in use on Google Drive

To view a report with Data Studio, the following requirements must be met:

• All you need is a web browser (the ones tested are: Chrome, Firefox, and Safari).
• You do not need a Google account.

While to create reports and data sources, the following requirements must be met:

• You need to be logged in to a Google account
• You need to be in one of the supported countries (in other words, all countries bar these: the People's Republic of China, Russia, Svalbard Islands and Jan Mayen, Iran, Iraq, Crimea, North Korea, Syria, Cuba)
• You need to be able to use Google Drive

Data sources use pipelines to secure datasets called connectors. When Data Studio first connects to a specific type of dataset, such as Google Analytics or AdWords, you are asked for permission to connect, which can be removed at any time. At this point, to connect to a certain type of dataset, for example, for Google Analytics, you can connect to only one account, one property and one view; for AdWords, you connect to an administrator or standard account; for BigQuery, you provide a project and a table or a custom query, and so on.