ML is a branch of artificial intelligence (AI) that deals with the study of mathematical and statistical algorithms to process and develop an automated system that can learn from data with minimal human involvement. ML predictions and decision-making models are dependent on data. Web scraping is one of the resources that makes data available to ML models.

Nowadays, many recommendation engines implement ML in order to serve the marketing ads and recommendations such as Google AdSense and AdWords in real time. The process that's implemented in ML is similar to that of data mining and predictive modeling. Both of these concepts seek patterns while skimming through data and modifying the program's actions as per the requirements. Therefore, ML is a handy tool when it comes to exploring the field of business, marketing, retail, stock prices, video surveillance, face recognition, medical diagnosis, weather prediction, online customer support, online fraud detection, and more.

With new and improved ML algorithms, data capture methods, and faster computer and networking, the field of ML is accelerating.