Luke Sullivan is a veteran copywriter with 33 years of experience in the business at some of America’s elite agencies: The Martin Agency, Fallon, and GSD&M. He has 21 medals to his credit in the One Show and was included in Business Insider’s list of “15 Most Important Marketing Strategy Thinkers.” For the last decade, he’s been professor of advertising at the Savannah College of Art & Design. In retirement since 2021, Sullivan has renewed his speaking and consulting career.

LOOK FOR ONLINE HEY WHIPPLE ADVERTISING COURSES.

Keep an eye out for my as-yet-unlaunched online courses on how not to suck in advertising. I’ll post any news on that front to heywhipple.com and send out announcements from my LinkedIn page as well as @heywhipple on Twitter.

Some chapters from the fifth edition (like the one on writing for radio) were retired for this edition of Hey Whipple. They can be found on heywhipple.com.