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by Mike Clayton
How to Influence in any situation
Cover
Title page
Contents
Dedication
About the author
Acknowledgements
Introduction
Part 1 Fundamentals
1 Use your common sense: the basics of influence
2 Appearance matters: how to look influential
3 Decisions: how we make them and how we influence them
4 Understand the psychology of influence
Part 2 Your message
5 The importance of what you say
6 The power of how you say it
Part 3 Strategies
7 Focus on the question: “What’s in it for me?”
8 How to negotiate to share benefits
9 How to network to help people help you
10 The six top influencing techniques
Conclusion
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