Beginning the Adventure
Introduction
Secret 1 Curiosity
CHAPTER 1: Practice Eccentric Listening
CHAPTER 2: Witness Your Customer through an Anthropologist’s Lens
CHAPTER 3: Make Customer Inquiry Unleashed and Unfiltered
Secret 2 Grounding
CHAPTER 4: Put Insight in Focus
CHAPTER 5: Construct Value-Based Guardrails
CHAPTER 6: Be the Partnership Warranty
Secret 3 Discovery
CHAPTER 7: Create an Incubation Alliance
CHAPTER 8: Be All … There
CHAPTER 9: Stretch Imagination Chi
Secret 4 Trust
CHAPTER 10: Start Partnering with the Whole Truth
CHAPTER 11: Set Innovation Working Agreements
CHAPTER 12: Heed Caution Lights for Contracts
Secret 5 Passion
CHAPTER 13: Pass-I-On to Your Partnership
CHAPTER 14: Bring In the Cirque de l’Imagination
CHAPTER 15: Nobilize Honoring
Continuing the Adventure
A Partnership Checkup
The Amazing, Technicolor, Super Cool Lemonade Stand
Notes and References
Thank You’s
Index
About the Author
