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by Mark Gawlinski
Interactive Television Production
Cover
Half Title
Title Page
Copyright
Contents
This book
Acknowledgements
Chapter 1: What is interactive television?
Chapter 1 in 30 seconds …
Introduction
The different types of interactive television
Why bother with interactive television?
A concise history of interactive television
In-depth: Winky Dink and You
Actions
Chapter 2: The technology
Chapter 2 in 30 seconds …
Interactive television technologies
The viewer
The television set
The transmission network or platform
In-depth: MPEG-2
In-depth: DVB and ATSC
Interactive television set-top boxes
Synchronisation of video and interactive content
Attempts at standardisation
Case studies
Actions
Chapter 3: Making money
Chapter 3 in 30 seconds …
The commercial attractions of television
Characteristics of commercially successful interactive television services
Revenue sources
Case studies
Actions
Chapter 5: Usability and design
Chapter 5 in 30 seconds …
Fundamentals of usability and design
The television experience
Design checklist
Case studies
Actions
Chapter 6: The future
Chapter 6 in 30 seconds …
Must-have interactive television
A social future
Power to the people
This book in 30 seconds …
Actions
Interactive television glossary
Sources
Index
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