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by SAS Institute
JMP 12 Consumer Research
Contents
Learn about JMP
Documentation and Additional Resources
Formatting Conventions
JMP Documentation
JMP Documentation Library
Discovering JMP
Using JMP
Basic Analysis
Essential Graphing
Profilers
Design of Experiments Guide
Fitting Linear Models
Specialized Models
Multivariate Methods
Quality and Process Methods
Reliability and Survival Methods
Consumer Research
Scripting Guide
JSL Syntax Reference
JMP Help
Additional Resources for Learning JMP
Tutorials
Sample Data Tables
Learn about Statistical and JSL Terms
Learn JMP Tips and Tricks
Tooltips
JMP User Community
JMPer Cable
JMP Books by Users
The JMP Starter Window
Introduction to Consumer Research
Overview of Customer and Behavioral Research Methods
Categorical Response Analysis
Analyzing Survey and Other Counting Data
Categorical Platform Overview
Example of the Categorical Platform
Launch the Categorical Platform
Response Roles
Simple Tab
Related Tab
Multiple Tab
Structured Tab
Cast Selected Columns into Roles
Other Launch Window Options
Supercategories
The Categorical Report
Share Chart
Frequency Chart
Categorical Platform Options
Report Options
Statistical Options
Test Response Homogeneity
Test Multiple Response
Cell Chisq
Relative Risk
Conditional Association
Rater Agreement
Repeated Measures
Compare Each Sample
Compare Each Cell
Test Options
Save Tables
Set Preferences
Free Text Report Options
Structured Report Options
Additional Examples of the Categorical Platform
Multiple Response
Response Frequencies
Indicator Group
Multiple Delimited
Multiple Response by ID
Mean Score Example
Factor Analysis
Identify Factors within Variables
Factor Analysis Platform Overview
Example of the Factor Analysis Platform
Launch the Factor Analysis Platform
The Factor Analysis Report
Model Launch
Rotation Methods
Orthogonal Rotation Methods
Oblique Rotation Methods
Factor Analysis Platform Options
Factor Analysis Model Fit Options
Choice Models
Fit Models for Choice Experiments
Choice Modeling Platform Overview
Example of the Choice Platform
Launch the Choice Platform
Choice Model Output
Choice Platform Options
Valuing Trade-offs
Example of Valuing Trade-offs
One-Table Analysis
Example of One-Table Analysis
Segmentation
Example of Segmentation
Special Data Rules
Default Choice Set
Subject Data with Response Data
Logistic Regression
Transforming Data
Example of Transforming Data to Two Analysis Tables
Example of Transforming Data to One Analysis Table
Additional Examples of Logistic Regression Using the Choice Platform
Example of Logistic Regression Using the Choice Platform
Example of Logistic Regression for Matched Case-Control Studies
Statistical Details
Uplift Models
Model the Incremental Impact of Actions on Consumer Behavior
Uplift Platform Overview
Example of the Uplift Platform
Launch the Uplift Platform
The Uplift Model Report
Uplift Model Graph
Uplift Decision Tree
Uplift Report Options
Minimum Size Split
Column Uplift Contributions
Uplift Graph
Save Columns
Item Analysis
Analyze Test Results by Item and Subject
Item Analysis Platform Overview
Launch the Item Analysis Platform
Special Note on 3PL Models
The Item Analysis Report
Characteristic Curves
Information Curves
Dual Plots
Item Analysis Platform Options
Technical Details
Multiple Correspondence Analysis
Example of Multiple Correspondence Analysis
Launch the Multiple Correspondence Analysis Platform
The Multiple Correspondence Analysis Report
Multiple Correspondence Analysis Platform Options
Correspondence Analysis Options
Show Plot
Show Detail
Show Adjusted Inertia
Show Coordinates
Show Summary Statistics
Show Partial Contributions to Inertia
Show Squared Cosines
Cross Table
Cross Table of Supplementary Rows
Cross Table of Supplementary Columns
Additional Examples of the Multiple Correspondence Analysis Platform
Example Using a Supplementary Variable
Example Using a Supplementary ID
Statistical Details for the Multiple Correspondence Analysis Platform
Statistical Details for the Details Report
Statistical Details for Adjusted Inertia
Statistical Details for Summary Statistics
Statistical Details for Partial Contributions to Inertia
References
Index
Consumer Research
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Prev
Previous Chapter
Learn about JMP
Next
Next Chapter
Formatting Conventions
Contents
Formatting Conventions
JMP Documentation
JMP Documentation Library
JMP Help
Additional Resources for Learning JMP
Tutorials
Sample Data Tables
Learn about Statistical and JSL Terms
Learn JMP Tips and Tricks
Tooltips
JMP User Community
JMPer Cable
JMP Books by Users
The JMP Starter Window
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