- Dedication
- Praise for Lean UX
- Foreword
- Preface
- I. Introduction and Principles
- 1. Why Lean UX?
- 2. Principles
- The Three Foundations of Lean UX
- Principles
- Principle: Cross-Functional Teams
- Principle: Small, Dedicated, Colocated
- Principle: Progress = Outcomes, Not Output
- Principle: Problem-Focused Teams
- Principle: Removing Waste
- Principle: Small Batch Size
- Principle: Continuous Discovery
- Principle: GOOB: The New User-Centricity
- Principle: Shared Understanding
- Principle: Anti-Pattern: Rockstars, Gurus, and Ninjas
- Principle: Externalizing Your Work
- Principle: Making over Analysis
- Principle: Learning over Growth
- Principle: Permission to Fail
- Principle: Getting Out of the Deliverables Business
- Wrapping Up: Principles
- II. Process
- 3. Vision, Framing, and Outcomes
- 4. Collaborative Design
- 5. MVPs and Experiments
- About MVPs and Experiments
- The Focus of an MVP
- Creating an MVP
- What Should Go Into My Prototype?
- Putting It All Together: Using a Prototype MVP
- Types of Non-Prototype MVPs
- Hybrids and Creativity
- Conclusion
- 6. Feedback and Research
- III. Making It Work
- 7. Integrating Lean UX and Agile
- 8. Making Organizational Shifts
- SHIFT: Outcomes
- SHIFT: Roles
- SHIFT: New Skills for UX Designers
- SHIFT: Cross-Functional Teams
- SHIFT: Small Teams
- SHIFT: Workspace
- SHIFT: No More Heroes
- No More BDUF, Baby
- SHIFT: Speed First, Aesthetics Second
- SHIFT: Value Problem Solving
- Shift: UX Debt
- SHIFT: Agencies Are in the Deliverables Business
- SHIFT: Working with Third-Party Vendors
- SHIFT: Documentation Standards
- SHIFT: Be Realistic about Your Environment
- SHIFT: Managing Up and Out
- A Last Word
- Conclusion
- A.
- Index
- About the Author
- Copyright
About the Author
Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.
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