Azure provides various sets of tools such as key value stores, traffic manager, gateways, and of course Cosmos DB. These can be used in building social media applications, news feeds, and mobile applications using various frameworks.

Azure machine learning and Hadoop can be used as well to generate personalization reports, feeds, and recommendations, which is an amazing part of any modern application. Since most of the data is stored in JSON, it can be communicated and parsed across various scenarios such as the frontend, mobile, backend, and database.