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by Joel Elad
LinkedIn For Dummies, 3rd Edition
Introduction
Introduction
About This Book
How This Book Is Organized
Part I: LinkedIn Basics
Part II: Finding Others and Getting Connected
Part III: Growing and Managing Your Network
Part IV: Finding Employees, Jobs, and Companies
Part V: Using LinkedIn for Everyday Business
Part VI: The Part of Tens
And Just Who Are You?
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part I: LinkedIn Basics
Chapter 1: Looking into LinkedIn
Discovering Your New Contact Management and Networking Toolkit
Keeping track of your contacts
Understanding the different degrees of network connections
Learning About What You Can Do with LinkedIn
Building your brand and profile
Looking for a job now or later
Finding out all kinds of valuable information
Expanding your network
Understanding LinkedIn Costs and Benefits
Weighing free versus paid accounts
Comparing the paid accounts
Upgrading to a premium account
Navigating LinkedIn
Touring the top navigation bar
Looking at the Account & Settings page
Chapter 2: Sign Me Up!
Joining LinkedIn
Joining with an invitation
Joining without an invitation
Starting to Build Your Network
Chapter 3: Building Your Profile
Determining the Contact Settings for Your Profile
Adding Your Summary and Basic Information to LinkedIn
Writing your summary first
Updating your LinkedIn profile's Summary and Basic Information sections
Adding a Position to Your LinkedIn Profile
Reporting Your Education on Your Profile
Completing the Contact Info and Additional Information for Your Profile
Reviewing Your LinkedIn Profile
Viewing your profile as others see it
Setting your profile URL and public view
Checking your contact settings
Part II: Finding Others and Getting Connected
Chapter 4: Searching LinkedIn
Viewing Your Connections
Searching the LinkedIn Network
Searching by keyword
Searching by name
Searching by company
Searching by job title
Performing a reference search
Chapter 5: Managing Introductions and InMail
InMail Versus Introductions
Understanding introductions
Getting to know InMail
Setting Up an Introduction
Planning your approach to each party in the introduction
Sending an introduction
Sending InMail
Managing Introduction Requests
Accepting requests and forwarding the introduction
Gracefully declining requests
Chapter 6: Growing Your Network
Building a Meaningful Network
Checking for LinkedIn Members
Finding newly added colleagues
Finding newly added classmates
Browsing your connections’ networks
Sending Connection Requests
Sending requests to existing members
Why you shouldn't use canned invitations
Sending requests to nonmembers
Communicating the value of joining LinkedIn
Removing people from your network
Accepting Invitations (or Gracefully Declining)
Chapter 7: Connecting With and Endorsing Your Network
Interacting with Your Network with LinkedIn Contacts
Understanding how LinkedIn Contacts is structured
Using LinkedIn Contacts
Giving and Receiving Endorsements on LinkedIn
Endorsing someone on LinkedIn
Accepting endorsements on LinkedIn
Managing your endorsements
Part III: Growing and Managing Your Network
Chapter 8: Exploring the Power of Recommendations
Understanding Recommendations
Writing Recommendations
Choose wisely, grasshopper: Deciding who to recommend
Look right here: Making your recommendation stand out
Creating a recommendation
Requesting Recommendations
Choosing who to request recommendations from
Creating a polite recommendation request
Gracefully Declining a Recommendation (Or a Request for One)
Managing Recommendations
Editing or removing recommendations you've made
Handling new recommendations you've received
Removing a recommendation or requesting a revision
Chapter 9: Keeping Track of Your LinkedIn Activities
Using the LinkedIn Home Page as Your Command Console
Reading your network activity
Having LinkedIn automatically contact you
Understanding Your Inbox
Tracking Your InMail and Introductions
Tracking Invitations
Tracking sent invitations
Tracking received invitations
Chapter 10: Using LinkedIn with Your E-Mail and Browser
Importing Contacts into LinkedIn
Importing a contacts list from Outlook
Importing contacts from a Web-based e-mail program
Exporting Contacts from LinkedIn to Your E-Mail Application
Creating your contacts export file in LinkedIn
Exporting contacts to Outlook
Exporting contacts to Outlook Express
Exporting contacts to Yahoo! Mail
Exporting contacts to Mac OS X Address Book
Using the LinkedIn Outlook Social Connector
Understanding the tool's requirements and features
Installing the Outlook Social Connector
Creating E-Mail Signatures
Part IV: Finding Employees, Jobs, and Companies
Chapter 11: Finding Employees
Managing Your Job Listings
Posting a job listing
Advertising your job listing to your network
Reviewing applicants
Performing Reference Checks and Screening Candidates with LinkedIn
Using Strategies to Find Active or Passive Job Seekers
Chapter 12: Finding a Job
Using LinkedIn to Search for a Job
Searching for an open position
Improving your visibility and attractiveness
Optimizing your LinkedIn profile
Implementing Job Search Strategies That Involve LinkedIn
Leveraging your connections
Finding people with the same or similar job
Taking advantage of your alma mater
Finding target company referrals
Chapter 13: Finding Companies on LinkedIn
Searching for Companies
Putting Your Company on LinkedIn
Requirements for a Company page
Adding a Company page to LinkedIn
Part V: Using LinkedIn for Everyday Business
Chapter 14: Getting Connected with LinkedIn Groups
Reaping the Benefits of LinkedIn Groups
Understanding the Types of LinkedIn Groups
Joining a Group
Searching a Group
Creating a Group
Inviting Members
Building your member list
Crafting your invitation e-mail
Approving members to your group
Chapter 15: Marketing Yourself and Your Business
Marketing Yourself Through LinkedIn
Optimizing your profile
Marketing yourself to your network
Marketing Your Business Through LinkedIn
Using online marketing tactics with LinkedIn
Promoting your services through a recommendation
Finding Marketing Partners Through LinkedIn
Chapter 16: Using LinkedIn to Increase Your Sales
Mining for Clients
Generating leads with the Advanced People search
Finding the decision maker
Closing the Deal
Researching prospects
Preparing for the client meeting
Using LinkedIn to Help You Complete the Sale
Getting help to deliver the solution
Reporting a positive sale
Chapter 17: Venture Capital and Angel Funding
Finding Potential Investors
Getting advice from LinkedIn Influencers
Building your dream team
Putting it all together
Finding Potential Investments
Looking in your network
Doing your due diligence
Chapter 18: Miscellaneous Creative Uses of LinkedIn
Mashing LinkedIn with Other Services
LinkedIn and Google News Alerts
LinkedIn Updates and RSS feeds
LinkedIn and the Xobni e-mail plug-in
Building Your Focus Group
Using Location-Based LinkedIn Ideas
Building your network before moving to a new city
Arranging face-to-face meetings when traveling
Networking with LinkedIn . . . in person!
Part VI: The Part of Tens
Chapter 19: Ten LinkedIn Do's and Don'ts
Do Keep Your Profile Complete and Current
Don't Use Canned Invitations
Don't Expect Everyone to Network Like You Do
Do Your Homework
Do Give LinkedIn Messages Equal Importance
Don't Spam
Do Be Proactive About Making New Connections
Do Cross-Promote
Do Add Value to the Process
Don't Confuse Quantity with Quality
Chapter 20: Ten LinkedIn Resources
The Official LinkedIn Blog
LinkedIn Labs
LinkedIn Learning Webinars
MyLinkWiki
RSS Feeds with Feedspot
Linked Intelligence Blog
Rock the World with LinkedIn — Podcast
Digsby Social Networking/IM/E-Mail Tool
Turn Business Cards into LinkedIn Contacts with CardMunch
One Update for Multiple Sites with HootSuite
About the Author
Cheat Sheet
More Dummies Products
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