Acknowledgements

A lot of people helped make this book a reality, and we’d like to thank them for all their assistance.

We would like to thank our case study contributors, who provided exemplary examples of projects based on their wide experience in the industry. Rahel Anne Bailie, a content strategist evangelist, shared her experience with the City of Vancouver website redesign. Derek Olson, an innovator with a keen interest in content strategy and intelligent content, shared the story of the development of an app for BreastCancer.org. Joe Gollner, a longtime advocate of XML and intelligent content strategies, shared his story of a government organization that adopted intelligent content technologies. Richard Thompson caught our eye when he posted to the content strategy listserv about a low-tech but highly ingenious content strategy, and we asked him to repeat it for the book. Noz Urbina, a content strategist, content management specialist, and strong proponent of XML, shared the story of Elekta’s successful move to DITA and managed translation.

We couldn’t have done the book without the help of our reviewers. They each looked at the content from a different industry perspective, ensuring that the book met multiple industry requirements. Scott Abel, aka The Content Wrangler, who knows everything about everything in the content industry, provided his always insightful and laser-sharp comments. Ingrid S. Goldstein drew on her extensive publishing experience to give us industry-specific feedback. Mark Lewis, a DITA evangelist, did an incredibly thorough review, catching problems and making valuable suggestions. Clare O’Brien, a digital marketing and communications professional, provided feedback and identified additional areas of emphasis.

Marie-Lynn Hammond, whom we first got to know as a singer-songwriter before we learned of her editorial skills, provided meticulous copyediting changes. Laurel Simmons, a longtime friend and colleague, did pass after pass after pass to catch editorial issues.

Natasha Lessnik-Tibbott, a graphic designer (and a friend reaching all the way back to high school) created the cover design and illustrations for each of the scenarios.

We’d also like to thank our Peachpit team. Margaret Anderson, our developmental editor, provided much needed hand-holding and guidance, and worked closely with production to make this book happen in a very short period of time. And just when we thought there couldn’t be any further edits, Gretchen Dykstra, our proofreader, polished the language further.