Chapter 8. Common Multimedia Issues in Moodle

In this chapter, we will discuss some common issues in using the several kinds of multimedia elements that we have discussed so far in our courses. In particular, this chapter considers the following:

  • Copyright issues and referring to sources
  • Internet safety (as our students will be using web-based tools in broader communities, and this has risks)
  • Some issues with regard to web-based applications such as backups
  • Some Moodle modules and plugins that can be interesting if we want to extend Moodle's multimedia capabilities

Copyright and licensing issues

While using multimedia works that have been created by others and that are not licensed under a Creative Commons or similar license (a license in which the author grants others the right to use the work under certain conditions), we should assume that the work is an All rights reserved creative work. This means that almost all use of it is protected by law (for example, for the United Kingdom, refer to http://www.copyrightservice.co.uk/copyright and for the United States of America, refer to http://www.copyright.com/content/cc3/en/toolbar/education/get-the-facts.html), and only the copyright author is allowed to make copies, distribute, translate, adapt, and perform other transformative uses for the works. However, there are some limited uses that the law allows that fit under the "fair use" umbrella. And if the work is old enough or the author has waived his rights, the work is in the public domain that is another kind of status, which means that there are no restrictions in using it. Let's see what these two concepts mean.

Using copyrighted work fairly

Fair use of a copyrighted work consists of using it for a limited and transformative purpose. This doesn't mean that we can make copies of an entire book or code and give it to our students because we are teaching and we have an excuse (that doesn't sound fair, does it?). So, there are some aspects to keep in mind that limit this label of fair use:

  • The purpose and character of our use of the work – if it is to comment, criticize, parody, news report, or teach, we can use it
  • The nature of the copyrighted work – if it is a highly-creative work or just factual, there will be more stringent limitations on the use of the work
  • The amount and substantiality of the portion of the work taken by us – if we are using an acceptable sample of the work, this will not put at risk interest in the entire work (a 10 percent rule usually applies to fair use)
  • The effect of our use of the work upon the potential market – if it loses market share due to our use of it, it's not fair use

These guidelines give room for interpretation (refer to http://fairuse.stanford.edu/overview/fair-use/four-factors/), but if we keep them in mind, (for example, just use short clips from a video, something like 10 percent, and keep it private in your Moodle course and do not publish it, for example, on YouTube), it will almost certainly qualify as fair use. I can't personally guarantee this because I'm not a judge; I just know these guidelines and follow my common sense. For example, because the course Music for everyday life is freely accessible on the Web, I avoided using copyrighted works in this way. There are copyright charts produced by several organizations with more specific guidelines, such as http://www.halldavidson.net/copyright_chart.pdf, that can be helpful. Also, watch the videos Copyright: Forever Less One Day at http://www.youtube.com/watch?v=tk862BbjWx4 and A Fair(y) Use Tale at http://www.youtube.com/watch?v=CJn_jC4FNDo about this issue.

Bear in mind that we can always ask the copyright owner if we can use his or her work in a specific context. This can take time but if we really want to use a substantial part of the work, this is the safest way to do it.

This is something that we can discuss with our students, as they too will be using other people's works to make their own. This can raise issues of social justice, the nature of creativity as an incremental process, and why some things should be free no matter what.

Using works in the public domain

We can use any work that is in the public domain without obtaining the permission of the original author or copyright owner. A work qualifies as being in the public domain when the following conditions are satisfied:

  • The copyright term has expired or the copyright protection for that work was not maintained in a manner that was essential
  • The work is an unpublished work and special rules indicate that it has fallen into the public domain
  • The author or copyright owner has dedicated the work to the public domain

We can find works in the public domain in Wikimedia Commons (http://commons.wikimedia.org) and the Internet Archive (http://www.archive.org). All of the classical music before the 19th century is in the public domain, and all of the works published in the United States before 1928 (as of 2013) also qualify. In one of the activities in our course that we saw in Chapter 3, Sound and Music, classical music examples that fitted this categorization were used.

There is a nice comic book about these two concepts, Tales from the Public Domain: BOUND BY LAW, that you should take a look at.

Using works in the public domain

Source: Aoki, K., Boyle, J. & Jenkins, J. (2006). Bound by law?. Retrieved on February 17, 2009 from http://www.law.duke.edu/cspd/comics

Licensing your work under a Creative Commons license

Creative Commons (http://creativecommons.org) is a nonprofit corporation whose mission is to make it easier for people to share and build upon the work of others. For this, it has created a set of licenses that provide authors with standardized permissions that they can attach to their digital works, informing users of the author's work on what they can and cannot do with this work.

Licensing your work under a Creative Commons license

With the possibilities of digital media, it's easier for everyone to remix and create something new from the work of others. If we depended on author permissions or fair use rules, the process would be slower (as we saw, if no license is associated to a work, we have to assume that a work is an All rights reserved work, with all of the restrictions inherent to this). Creative Commons is a way of accelerating the process.

Creative Commons licenses are used quite a lot on the Web today, being applied to blogs, websites, photos, or videos, just to name a few examples.

There are four permissions that are contained in Creative Commons licenses:

  • Attribution (BY): This requires users to attribute a work to its original author. This covers all of the licenses
  • Attribution-ShareAlike (SA): This is a copyleft requirement that requires that any derived works be licensed under the same license
  • Attribution-NoDerivs (ND): This license is used by authors where they restrict modification
  • Attribution-NonCommercial (NC): This requires that the work is not used for commercial purposes

So we can license, for example, a worksheet that we created for a class with an Attribution-NonCommercial license, which would only restrict the sale of this worksheet if a profit is involved. We would, in this case, attach the logo for this particular license to the work, as shown in the following screenshot:

Licensing your work under a Creative Commons license

We should also add a link to the license, for example, http://creativecommons.org/licenses/by-nc/3.0.

Licensing your work under a Creative Commons license

The course Music for everyday life was licensed in this way using a Creative Commons Attribution 3.0 license. You will notice the logo and link in the footer of the course.

To select a Creative Commons license for our work (this also means our students), we can go to http://creativecommons.org/choose and create the license that we want to use, and then add the license to the multimedia work (for example, either in the page where our work will be made available or at the end of a movie).

Licensing your work under a Creative Commons license

Again, bear in mind that if we don't attach any license to our works, this means it will be considered by law as an All rights reserved work. In this case, we might want to add our contact information to the work so that others can contact us and ask for specific permissions to re-use it.

There are other licenses that we can use while making our works available for others to build upon, such as the GNU Free Documentation License—a license by the Free Software Foundation, as used in Wikipedia. This is a copyleft license, meaning that derivative works should keep the same license. The GPL (General Public License) has the same concept, but specifically applies to software.

Referencing sources

In a digital world, referencing the sources that we use in our works is fundamental not just from an ethical perspective but also to inform others of where we found the sources, so that they can find them easily too and use them if they wish. In a way, a reference is a link and can be used to find something that we found interesting or inspiring.

There are several ways to reference a source using different standards defined by institutions such as the APA (American Psychological Association). To cite a podcast, for example, made by me and my editors about writing a book without burning out, that was made available at http://musicforeverydaylife.net on Sept 1 and accessed the next day on the same web page, I would write the following reference:

Fenandes, J., Dewani, R., Dixit, R., Khambatta, R., and Nair, A. (Feb 1, 2013). Writing a book without burning out – tips and techniques. Retrieved Sept 2, 2013, from http://musicforeverydaylife.net.

Understanding plagiarism

Plagiarism can become hard to detect in multimedia content. Previously, in exclusively textual works, we could copy an excerpt of the work and Google it to see if there were similar texts on the Web. With music, voice, or video, this can't be done so easily (tags can help, though) and as much as the activities that we design for our students are meaningful and extremely interesting, deadlines can lead to students plagiarizing other people's work. Discussing this from time to time, communicating expectations, making consequences clear, encouraging oral presentations of their work, and questioning them on how they developed their ideas can minimize this.

Seeking further advice

There are some places to go and ask for further advice on copyright issues:

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