Contents at a Glance
1 Social Media Promotion Law: Contests and Sweepstakes
3 The [Mis]Use of Social Media in Pre-Employment Screening
4 Monitoring, Regulating, and Disciplining Employees Using Social Media
5 Social Media in Litigation and e-Discovery
6 Managing the Legal Risks of User-Generated Content
7 The Law of Social Advertising
8 Trademark Protections from Brandjacking and Cybersquatting in Social Networks
9 Balancing Gamification Legal Risks and Business Opportunities
10 Social Media’s Effect on Privacy and Security Compliance
11 Legal Guidelines for Developing Social Media Policies and Governance Models
12 Looking Ahead at Social Media Business Opportunities, Expectations, and Challenges
Appendixes
B The Federal Trade Commission Act of 1914
C The Lanham Act—Section 43(a)
D The Anticybersquatting Consumer Protection Act (ACPA)
E Fair Credit Reporting Act (FCRA)
F Electronic Funds Transfer Act (EFTA)
G Children’s Online Privacy Protection Rule
H FTC’s Revised Guides Concerning Use of Endorsements and Testimonials in Advertising
I Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003
K Online Copyright Infringement Liability Limitation Act (OCILLA)
L Computer Fraud and Abuse Act
M Electronic Communications Privacy Act
N National Labor Relations Act
O The Unlawful Internet Gambling Enforcement Act of 2006