Part VI

The Part of Tens

In this part . . .

Here, we highlight some of the most important points from the book in two “top ten” lists. First, we dispel ten myths about neuromarketing. Then we describe ten scientific principles that support neuromarketing, and summarize why they change the game for traditional market research.

Consider this part the “fun facts” part of the book, full of interesting tidbits you can toss into the conversation at your next family picnic.