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COVER
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COVER
by Soren Kenner, Imran Rashid
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COVER
ACKNOWLEDGMENTS
Introduction: Offline
Are You Being Digitally Manipulated?
Access to Your Attention Has Become a Commodity
Technology Is Good. But Use it Carefully!
How This Book Is Structured
Notes
Chapter One
A Tsunami of Technological Transformation
Imperceptible Change
Because Your Eyeballs Are Worth It
Social Media: The Global Village
Tackling the Onslaught of Information
Notes
Chapter Two
A Fire Upon the Deep
Developing Bigger Brains Was an Evolutionary Gamble
The Three Layers of Your Brain
Prefiltering and Neuroplasticity: Your Adaptable Brain
Is Your Consciousness Time-Shifted?
To Be or Not to Be Conscious
Out of Control
Is Consciousness a Question of Being in the Spotlight?
Models Are Not Reality
The Hard Question of Consciousness
The Social Brain
Notes
Chapter Three
The Billion Dollar Question
Dopamine: Sex, Drugs, and Rock 'n' Roll?
Oxytocin: Humans Need Humans
Does Your Family Suffer from Technoference?
Being Able to Defer Gratification Is Crucial
What We Actually Do Know about Impulse Control—And About Losing It! Know about Impulse Control—And About Losing It!
Do Smartphones Affect Human Self-Control?
Notes
Chapter Four
The Human Information Factory
The Limited Working Memory
The Sorting Task
Information Processing
Would You Dare to Be a Passenger in a Car Driven by a Distracted You?
Excuse Me, Do You Have a Minute?
Smartphones and Feelings
A Quick Pit-Stop Before Heading into the Land of Dragons
Notes
Chapter Five
One Great Big Online Market
B.J. Fogg and the Stanford Persuasion Lab
Let's Take a Look at B.J. Fogg's Model as It Is Being Used Today…
Your Phone Is a Slot Machine!
What Do the Companies Targeting You See?
Your Personality Can Be Predicted with Great Accuracy
The Cambridge Analytica Scandal
How You Are Captured and Converted
Multivariate Testing—Helping Consumers Capture Themselves
The Strange World of Tracking Pixels, Cookies and Remarketing
All Aboard the Consumer Journey Train
The Horrible Dark Patterns
How Google Skews Your Search Results
Notes
Chapter Six
Stress, Low Self-Esteem, Anxiety and Sleep Disturbances
Smartphones and Social Media Can Lead to ADHD in Adolescents
Can Use of Social Media Be Addictive?
When Addictive Design and Basic Human Social Traits Clash
The Effects Are Not Just Physiological or Psychological
Echo Chambers and Confirmation Bias
When Confirmation Bias Leads to Cognitive Dissonance
The Sharp Decline in Empathy
The Changing World of Youngsters
Cyberbullying
In Conclusion: The Road Ahead Is All About the Choices You Make!
Notes
Chapter Seven
Making Changes Is Not Easy!
Change Means Doing Things Differently
Step 1: Life Stories
Step 2: Mapping out Your Habits and How You Spend Your Time
Step 3: Identify Triggers & Cues
Step 4: Plan Your Countermove and Start Acting
Troubleshoot Failure
In Summary: It's Not Rocket Science, but It's Not All That Easy Either
Teaching Your Children Sensible and Healthy Digital Habits
The Underlying Psychological Principles
Entering the Zone—Learning to Focus
Deliberate Practice
In Conclusion: It's Simple, but It's Not Easy
Notes
EPILOGUE
Notes
INDEX
END USER LICENSE AGREEMENT
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