Chapter 11. Communication and Collaboration

Chapter at a glance

Communication creates the foundation for successful actions; it opens pathways to a more collaborative workplace. Here's what to look for in Chapter 11. Don't forget to check your learning with the Summary Questions & Answers and Self-Test in the end-of-chapter Study Guide.

WHAT IS COMMUNICATION?

The Communication Process

Feedback and Communication

Nonverbal Communication

WHAT ARE THE ISSUES IN INTERPERSONAL COMMUNICATION?

Communication Barriers

Active Listening

Cross-Cultural Communication

WHAT IS THE NATURE OF COMMUNICATION IN ORGANIZATIONS?

Communication Channels

Communication Flows

Status Effects

HOW CAN WE BUILD MORE COLLABORATIVE WORK ENVIRONMENTS?

Collaboration Technologies

Interactional Transparency

Supportive Communication Principles

If any organization recognizes the importance of communication and collaboration, it is IDEO. At IDEO, collaborative interaction is a core competitive advantage.

Founded in 1991, the global design and innovation firm uses a human-centered, design-based approach to help organizations in the business, government, education, healthcare, and social sectors innovate and grow. IDEO is organized and managed to foster design thinking, a collaborative approach that engages people from different disciplines in dynamic dialogue to generate breakthrough ideas and creative solutions. When hiring, IDEO looks for what it calls "T-shaped people," those who have depth in a specific discipline (the vertical stroke) and a breadth of interests and passions (the horizontal stroke). A key characteristic of IDEO designers is their willingness to engage in collaborative work. "We see ourselves as a mosaic of individuals, where the big picture is beautiful but each individual is different. Your passions, your enthusiasm, your ability to collaborate ... We ask ourselves ... What will this person be like at dinner, or during a brainstorm, or during a conflict? We are eclectic, diverse, and there is always room for another angle."

Communication and Collaboration

At IDEO, collaborative interaction is a core competitive advantage.

Brainstorming is a fundamental element of design thinking, and failure is an accepted part of the culture. To succeed at IDEO, you have to be able to function with "confusion, incomplete information, paradox, irony, and fun for its own sake." Once ideas are developed, the key becomes telling the story. Approaches such as videos, immersive environments, narratives, animations, and even story boards are used to help embrace, adopt, and elaborate ideas faster and more efficiently.

To accomplish this, IDEO promotes a "democracy of ideas." It discourages formal titles, does not have a dress code, and encourages employees to move around, especially during mental blocks. Stimulating interactions are encouraged by creating open work spaces and many opportunities for collaboration in the office. Designers are encouraged to talk to one another in whatever forum possible, and experts co-mingle in offices that look like "cacophonous kindergarten classrooms." As described by Tom Peters, "Walk into the offices of IDEO design in Palo Alto, California, immediately you'll be caught up in the energy, buzz, creative disarray and sheer lunacy of it all." For IDEO, creative interaction and collaborative communication are keys to success.

communicating in a collaborative world

The Nature of Communication

Workplaces are becoming increasingly collaborative, making communication more important than ever. New technologies, trends toward global real-time work, and a younger generation more comfortable with social connectivity are dramatically reshaping how companies and employees function. Social tools such as wikis and blogs are putting more communication power in the hands of employees and customers. Do companies worry that this will lead to confusion and loss of control? Not at Google, IBM, and Xerox, where collaborative communication processes are breaking down traditional corporate barriers and allowing self-organization and peer production to emerge as new organizing principles for the workplace.

Collaboration requires effective communication. Communication is the glue that holds organizations together. It is the way we share information, ideas, goals, directions, expectations, feelings, and emotions in the context of coordinated action. As the opening suggests, and we will see below, successful organizations value and promote effective communication both at the interpersonal level and across organizational boundaries.

The Communication Process

It is useful to describe communication as a process of sending and receiving messages with attached meanings. The key elements in the communication process are illustrated in Figure 11.1. They include a source, which encodes an intended meaning into a message, and a receiver, which decodes the message into a perceived meaning. The receiver may or may not give feedback to the source. Although this process may appear to be elementary, it is not quite as simple as it looks. Noise is the term used to describe any disturbance that disrupts communication effectiveness and interferes with the transference of messages within the communication process. For example, if your stomach is growling because your class is right before lunch, or if you are worried about an exam later in the day, these can interfere with your ability to pay attention to what your professor and classmates are saying. In effect they are noise in the communication process.

  • Communication is the process of sending and receiving symbols with attached meanings.

The communication process and possible sources of "noise."

Figure 11.1. The communication process and possible sources of "noise."

  • Noise is anything that interferes with the effectiveness of communication.

The information source, or sender, is a person or group trying to communicate with someone else. The source seeks to communicate, in part, to change the attitudes, knowledge, or behavior of the receiver. A team leader, for example, may want to communicate with a division manager in order to explain why the team needs more time or resources to finish an assigned project. This involves encoding—the process of translating an idea or thought into a message consisting of verbal, written, or nonverbal symbols (such as gestures), or some combination of them. Messages are transmitted through various communication channels, such as face-to-face meetings, e-mail and online discussions, written letters or memoranda, and telephone communications or voice mail, among others. The choice of channel can have an important impact on the communication process. Some people are better at using certain channels over others, and specific channels are better able to handle some types of messages. In the case of the team leader communicating with the division manager, for example, it can make quite a difference whether the message is sent face to face, in a written memo, by voice mail, or by e-mail.

  • The sender is a person or group trying to communicate with someone else.

  • Encoding is the process of translating an idea or thought into a message consisting of verbal, written, or nonverbal symbols (such as gestures), or some combination of them.

  • Communication channels are the pathways through which messages are communicated.

The communication process is not completed even though a message is sent. The receiver is the individual or group of individuals to whom a message is directed. In order for meaning to be assigned to any received message, its contents must be interpreted through decoding. This process of translation is complicated by many factors, including the knowledge and experience of the receiver and his or her relationship with the sender. A message may also be interpreted with the added influence of other points of view, such as those offered by friends, co-workers, or organizational superiors. Ultimately, the decoding may result in the receiver interpreting a message in a way that is different from that originally intended by the source.

  • The receiver is the individual or group of individuals to whom a message is directed.

Feedback and Communication

Most receivers are well aware of the potential gap between the intended message of the source and the perceived meaning assigned to it by the recipient. As discussed in Chapter 4 on perception, learning, and attribution, this often occurs because individuals misinterpret the message by attributing motives or meanings the sender did not intend. When there are gaps in messages (and even when there aren't) receivers will often "fill in the blanks," resulting in large potential for miscommunication in the workplace.

One way these gaps are identified and corrected is feedback, the process through which the receiver communicates with the sender by returning another message. Feedback represents two-way communication, going from sender to receiver and back again. Compared to one-way communication, which flows from sender to receiver only, two-way communication is more accurate and effective, although it may also be more costly and time consuming. Because of their efficiency, one-way forms of communication—memos, letters, e-mail, reports, and the like—are frequently used in work settings. One-way messages are easy for the sender but often frustrating for the receiver, who may be left unsure of just what the sender means or wants done.

  • Feedback communicates how one feels about something another person has done or said.

In most workplaces, there is too little feedback rather than too much. This is particularly true when the feedback is negative in nature because people are afraid of how the feedback will be received or of raising emotions they are not prepared to handle. Words that are intended to be polite and helpful can easily end up being perceived as unpleasant and even hostile. This risk is particularly evident in the performance appraisal process. A manager or team leader must be able to do more than just complete a written appraisal to document another person's performance for the record. To serve the person's developmental needs, feedback regarding the results of the appraisal—both the praise and the criticism—must be well communicated. As pointed out in OB Savvy 11.1, there is an art to giving feedback so that the receiver accepts it and uses it constructively.

Nonverbal Communication

We all know that people communicate in ways other than the spoken or written word. Indeed, the nonverbal communication that takes place through facial expressions, body position, eye contact, and other physical gestures is important both to understand and to master. It is the act of speaking without using words. Kinesics, the study of gestures and body postures, has achieved a rightful place in communication theory and research.[501]

  • Nonverbal communication occurs through facial expressions, body motions, eye contact, and other physical gestures.

The nonverbal side to communication can often hold the key to what someone is really thinking or meaning. When verbal and nonverbal do not match, research has shown that receivers will pay more attention to the nonverbal. Nonverbal can also affect the impressions we make on others. Interviewers, for example, tend to respond more favorably to job candidates whose nonverbal cues, such as eye contact and erect posture, are positive than to those displaying negative nonverbal cues, such as looking down or slouching. The art of impression management during interviews and in other situations requires careful attention to both verbal and nonverbal aspects of communication, including one's dress, timeliness, and demeanor.

Nonverbal communication can also take place through the physical arrangement of space or workspace designs, such as that found in various office layouts. Proxemics, the study of the way space is used, is important to communication.[502] Figure 11.2 shows three different office arrangements and the messages they may communicate to visitors. Check the diagrams against the furniture arrangement in your office or that of your instructor or a person with whom you are familiar. What are you or they saying to visitors by the choice of furniture placement?[503]

Furniture placement and nonverbal communication in the office.

Figure 11.2. Furniture placement and nonverbal communication in the office.

Interpersonal Communication

Our organizations are information rich and increasingly high tech. But even with the support provided by continuing developments in information technology, it is important to remember that people still drive organizational systems and performance. People who are willing and able to collaborate and commit their mutual talents and energies to the tasks at hand are the foundations of any high performance organization. And to create this foundation, people must excel in interpersonal communication and not succumb to the barriers that can detract from it.

Communication Barriers

In interpersonal communication, it is important to understand the barriers that can easily create communication problems. The most common barriers in the workplace include interpersonal issues, physical distractions, and meaning, or semantic, barriers.

Interpersonal barriers are reflected in a quote from Ralph Waldo Emerson: "I can't hear what you say because who you are speaks so loudly."[504] Interpersonal barriers occur when individuals are not able to objectively listen to the sender due to things such as lack of trust, personality clashes, a bad reputation, stereotypes/prejudices, etc. In such cases, receivers and senders may distort communication by evaluating and judging a message or failing to communicate it effectively. Think of someone you don't like or a co-worker or a classmate who rubs you the wrong way. Now think about how you communicate with that person. Do you listen effectively, or do you turn him or her off? Do you share information with him or her, or do you keep your interactions short and curt, or potentially even evasive?

  • Interpersonal barriers occur when individuals are not able to objectively listen to the sender due to things such as lack of trust, personality clashes, a bad reputation, stereotypes/prejudices, etc.

Such problems are indicative of selective listening and filtering. In selective listening, individuals block out information or only hear things that match preconceived notions. Someone who does not trust another will assume the other is not telling the truth, or may "hear" things in the communication that are not accurate. An employee who believes a co-worker is incompetent may disregard important information if it comes from that person. In filtering, senders convey only certain parts of relevant information. If we don't like a co-worker we may decide to leave out critical details or pointers that would help him or her be more successful in getting things done.

  • In selective listening, individuals block out information or only hear things that match preconceived notions.

  • In filtering, senders convey only certain parts of relevant information.

Interpersonal barriers may also occur due to ego problems or poor communication skills. Individuals with ego problems may twist what someone says to serve their own purpose, or overly emphasize their own contributions while failing to acknowledge others. Poor communication skills involve failing to effectively listen, rambling on in conversations or meetings rather than presenting a concise and coherent message, or inability to frame messages appropriate to the audience.

Physical distractions are another barrier that can interfere with the effectiveness of a communication attempt. Some of these distractions are evident in the following conversation between an employee, George, and his manager.[505]

  • Physical distractions include interruptions from noises, visitors, etc., that interfere with communication.

Okay, George, let's hear your problem (phone rings, boss picks it up, promises to deliver the report "just as soon as I can get it done"). Uh, now, where were we—oh, you're having a problem with marketing. So, (the manager's secretary brings in some papers that need immediate signatures; he scribbles his name and the secretary leaves) ... you say they're not cooperative? I tell you what, George why don't you (phone rings again, lunch partner drops by) ... uh, take a stab at handling it yourself. I've got to go now.

Besides what may have been poor intentions in the first place, George's manager allowed physical distractions to create information overload. As a result, the communication with George suffered. Setting priorities and planning can eliminate this mistake. If George has something to say, his manager should set aside adequate time for the meeting. In addition, interruptions such as telephone calls, drop-in visitors, and the like should be prevented. At a minimum, George's manager could start by closing the door to the office and instructing his secretary to not disturb them.

Semantic barriers involve a poor choice or use of words and mixed messages. When in doubt regarding the clarity of your written or spoken messages, the popular KISS principle of communication is always worth remembering: "Keep it short and simple." Of course, that is often easier said than done. The following illustrations of the "bafflegab" that once tried to pass as actual "executive communication" are a case in point.[506]

  • Semantic barriers involve a poor choice or use of words and mixed messages.

  1. "We solicit any recommendations that you wish to make, and you may be assured that any such recommendations will be given our careful consideration."

  2. "Consumer elements are continuing to stress the fundamental necessity of a stabilization of the price structure at a lower level than exists at the present time."

One has to wonder why these messages weren't stated more understandably: (A) "Send us your recommendations; they will be carefully considered." (B) "Consumers want lower prices."

Active Listening

"We have two ears and one mouth so we should listen twice as much as we speak."[507] This quote, a variation on that of the Greek philosopher Epictetus, indicates another common interpersonal communication pitfall: the failure to effectively listen. The ability to listen well is a distinct asset to anyone whose job success depends on communicating with other people. After all, there are always two sides to the communication process: (1) sending a message, or "telling," and (2) receiving a message, or "listening." And as the quote indicates, the emphasis should be more on the listening and less on the telling.[508]

Everyone in the new workplace should develop good skills in active listening—the ability to help the source of a message say what he or she really means. The concept comes from the work of counselors and therapists, who are trained to help people express themselves and talk about things that are important to them.[509] Take a moment to review the guidelines for active listening shown in OB Savvy 11.2. Then read the following conversations. How would you feel as the group leader in each case?[510]

  • Active listening encourages people to say what they really mean.

Conversation 1

  • Group leader: Hey, Sal, I don't get this work order. We can't handle this today. What do they think we are?

  • Branch manager: But that's the order. So get it out as soon as you can. We're under terrific pressure this week.

  • Group leader: Don't they know we're behind schedule already because of that software problem?

  • Branch manager: Look, I don't decide what goes on upstairs. I just have to see that the work gets out, and that's what I'm going to do.

  • Group leader: The team won't like this.

  • Branch manager: That's something you'll have to work out with them, not me.

Conversation 2

  • Group leader: Hey, Kelley, I don't get this work order. We can't handle this today. What do they think we are?

  • Branch manager: Sounds like you're pretty upset about it.

  • Group leader: I sure am. We're just about getting back to schedule while fighting that software breakdown. Now this comes along.

  • Branch manager: As if you didn't have enough work to do?

  • Group leader: Right, I don't know how to tell the team about this. They're under a real strain today. Seems like everything we do around here is rush, rush, rush.

  • Branch manager: I guess you feel like it's unfair to load anything more on them.

  • Group leader: Well, yes. But I know there must be plenty of pressure on everybody up the line. If that's the way it is, I'll get the word to them.

  • Branch manager: Thanks. If you'll give it a try, I'll do my best to keep to the schedule in the future.

The second example shows active listening skills on the part of the branch manager. She responded to the group leader's communication in a way that increased the flow of information. The manager learned more about the situation, while the group leader most likely felt better after having been able to really say what she thought—after being heard. Compare, by contrast, these outcomes with those in the first example where the manager lacked active listening skills.

Cross-Cultural Communication

We all know that globalization is here to stay. What we might not realize is that the success of international business often rests with the quality of cross-cultural communication. And all is not well. A recent study of large firms by Accenture reports that 92 percent find that the biggest challenge in working with outsourcing providers is communication.[511] People must always exercise caution when they are involved in cross-cultural communication—whether between persons of different geographic or ethnic groupings within one country, or between persons of different national cultures.

A common problem in cross-cultural communication is ethnocentrism, the tendency to believe one's culture and its values are superior to those of others. It is often accompanied by an unwillingness to try to understand alternative points of view and to take the values they represent seriously. Another problem in cross-cultural communication arises from parochialism—assuming that the ways of your culture are the only ways of doing things. It is parochial for traveling American businesspeople to insist that all of their business contacts speak English, whereas it is ethnocentric for them to think that anyone who dines with a spoon rather than a knife and fork lacks proper table manners.

  • Ethnocentrism is the tendency to believe one's culture and its values are superior to those of others.

  • Parochialism assumes the ways of your culture are the only ways of doing things.

The difficulties with cross-cultural communication are perhaps most obvious in respect to language differences. Advertising messages, for example, may work well in one country but encounter difficulty when translated into the language of another. Problems accompanied the introduction of Ford's European model, the "Ka," into Japan. (In Japanese, ka means "mosquito.") Gestures may also be used quite differently in the various cultures of the world. For example, crossed legs are quite acceptable in the United Kingdom but are rude in Saudi Arabia if the sole of the foot is directed toward someone. Pointing at someone to get his or her attention may be acceptable in Canada, but in Asia it is considered inappropriate and even offensive.[512]

The role of language in cross-cultural communication has additional and sometimes even more subtle sides. The anthropologist Edward T. Hall notes important differences in the ways different cultures use language, and he suggests that misunderstood communications are often caused by them.[513] Members of low-context cultures are very explicit in using the spoken and written word. In these cultures, such as those of Australia, Canada, and the United States, the message is largely conveyed by the words someone uses, and not particularly by the "context" in which they are spoken. In contrast, members of high-context cultures use words to convey only a limited part of the message. The rest must be inferred or interpreted from the context, which includes body language, the physical setting, and past relationships—all of which add meaning to what is being said. Many Asian and Middle Eastern cultures are considered high context, according to Hall, whereas most Western cultures are low context.

  • In low-context cultures, messages are expressed mainly by the spoken and written word.

  • In high-context cultures, words convey only part of a message, while the rest of the message must be inferred from body language and additional contextual cues.

International business experts advise that one of the best ways to gain understanding of cultural differences is to learn at least some of the language of the country that one is dealing with. Says one global manager: "Speaking and understanding the local language gives you more insight; you can avoid misunderstandings." A former American member of the board of a German multinational says: "Language proficiency gives a [nonGerman] board member a better grasp of what is going on ... not just the facts and figures but also texture and nuance."[514] Although the prospect of learning another language may sound daunting, there is little doubt that it can be well worth the effort.[515]

Organizational Communication

One of the greatest changes in organizations and in everyday life in recent years has been the explosion in new communication technologies. We have moved from the world of the telephone, mail, photocopying, and face-to-face meetings into one of voice mail, e-mail, texting, twittering, blogs, wikis, video conferencing, net meetings, and more. These changes are creating more collaborative environments and challenging traditional notions of hierarchy and structure in organizations.

Communication Channels

Organizations are designed based on bureaucratic organizing principles, meaning that jobs are arranged in hierarchical fashion with specified job descriptions and formal reporting relationships. However, much information in organizations is also passed along more fluidly, through informal communication networks. These illustrate two types of information flows in organizations: formal and informal communication channels.

Formal channels follow the chain of command established by an organization's hierarchy of authority. For example, an organization chart indicates the proper routing for official messages passing from one level or part of the hierarchy to another. Because formal channels are recognized as authoritative, it is typical for communication of policies, procedures, and other official announcements to adhere to them. On the other hand, much "networking" takes place through the use of informal channels that do not adhere to the organization's hierarchy of authority.[516] They coexist with the formal channels but frequently diverge from them by skipping levels in the hierarchy or cutting across divisional lines. Informal channels help to create open communications in organizations and ensure that the right people are in contact with one another.[517]

  • Formal channels follow the official chain of command.

  • Informal channels do not follow the chain of command.

A common informal communication channel is the grapevine, or network of friendships and acquaintances through which rumors and other unofficial information are passed from person to person. Grapevines have the advantage of being able to transmit information quickly and efficiently. Grapevines also help fulfill the needs of people involved in them. Being part of a grapevine can provide a sense of security that comes from "being in the know" when important things are going on. It also provides social satisfaction as information is exchanged interpersonally. The primary disadvantage of grapevines occurs when they transmit incorrect or untimely information. Rumors can be very dysfunctional, both to people and to organizations. One of the best ways to avoid rumors is to make sure that key persons in a grapevine get the right information to begin with.

  • A grapevine transfers information through networks of friendships and acquaintances.

Today, the traditional communication grapevine in organizations is often technology assisted. The most common form is probably the e-mail message, but as text messaging and social networking technologies continue to evolve, so, too, do informal communication channels. In more and more organizations people are communicating officially and unofficially by blogs and wikis. As evidence of the power of technology in this regard, the U.S. military set strict regulations on blogs after becoming concerned about the messages from a proliferation of bloggers stationed in Iraq. On the other hand, reports indicate that, by 2009, wikis were used by at least 50 percent of organizations world-wide as a communications improvement tool.[518]

Channel richness indicates the capacity of a channel to convey information. And as indicated in Figure 11.3, the richest channels are face to face. Next are telephone, video conferences, and instant messaging, followed by e-mail, written memos, and letters. The leanest channels are posted notices and bulletins. When messages get more complex and open ended, richer channels are necessary to achieve effective communication. Leaner channels work well for more routine and straightforward messages, such as announcing the location of a previously scheduled meeting.

  • Channel richness indicates the capacity of a channel to convey information.

Richness of communication channels.

Figure 11.3. Richness of communication channels.

Communication Flows

Within organizations, information flows through both the formal and informal channels just described as well as downward, upward, and laterally. Downward communication follows the chain of command from top to bottom. One of its major functions is to achieve influence through information. Lower-level personnel need to know what those in higher levels are doing and to be regularly reminded of key policies, strategies, objectives, and technical developments. Of special importance is feedback and information on performance results. Sharing such information helps minimize the spread of rumors and inaccuracies regarding higher-level intentions. It also helps create a sense of security and involvement among receivers who believe they know the whole story. Unfortunately, a lack of adequate downward communication is often cited as a management failure. On the issue of corporate downsizing, for example, one sample showed that 64 percent of employees did not believe what management said, 61 percent felt uninformed about company plans, and 54 percent complained that decisions were not well explained.

  • Downward communication follows the chain of command from top to bottom.

The flow of messages from lower to higher organizational levels is upward communication. As shown in Figure 11.4, it serves several purposes. Upward communication keeps higher levels informed about what lower-level workers are doing, what their problems are, what suggestions they have for improvements, and how they feel about the organization and their jobs. Upward communication has historically been a problem in organizations due to lower-level employees filtering information that goes up, leaving many higher-level organizational managers in the dark about what is really happening in the organization.

  • Upward communication is the flow of messages from lower to higher organizational levels.

The importance of lateral communication for promotion of collaborative environments in the new workplace has been a recurrent theme in this book. Today's customer-sensitive organizations need timely and accurate feedback and product information. To serve customer needs they must get the right information—and get it fast enough—into the hands of workers. Furthermore, inside the organization, people must be willing and able to communicate across departmental or functional boundaries and to listen to one another's needs as "internal customers."

  • Lateral communication is the flow of messages at the same levels across organizations.

Directions for information flows in and around organizations.

Figure 11.4. Directions for information flows in and around organizations.

Collaborative organization designs emphasize lateral communication in the form of cross-departmental committees, teams, or task forces as well as matrix structures. There is also growing attention to organizational ecology—the study of how building design may influence communication and productivity by improving lateral communications—as illustrated in the opening case on IDEO. Information technology is allowing organizations to (1) distribute information more instantaneously, (2) make more information available than ever before, (3) allow broader and more immediate access to this information, (4) encourage participation in the sharing and use of information, and (5) integrate systems and functions as well as use information to link with other environments in unprecedented ways.

These new forms of communication also have potential downsides. When they are largely impersonal or mostly one-way, such as e-mail, they remove nonverbal communications from the situation and thereby lose aspects that may otherwise add important context to an interaction. Studies show that recipients of e-mail are accurate less than 50 percent of the time in identifying the tone or intent of the message.[519] They may also create difficulties with understanding the emotional aspects of communication. In this respect, little smiley or frowning faces and other symbols often do not carry the message. Another problem is a failure in the electronic medium to control one's emotions, a skill considered essential in interpersonal communications.[520] Some argue, for example, that it is far easier to be blunt, overly critical, and insensitive when conveying messages electronically rather than face-to-face. The term flaming is sometimes used to describe rudeness in electronic communication. In this sense, the use of computer mediation may make people less inhibited and more impatient in what they say.

  • Flaming is expressing rudeness when using e-mail or other forms of electronic communication.

Another very pressing reality of the new workplace is information overload and 24-7 work environments. Too much information may create stressful situations for individuals who have difficulty sorting the useful from the trivial. Even the IT giant Intel experiences e-mail problems. An employee once commented: "We're so wrapped up in sending e-mail to each other, we don't have time to be dealing with the outside."[521] The growing trend toward presence-aware tools that allow for real-time collaboration create difficulties for employees trying to determine when they get to finish working. As described by Kevin Angley of SAS, there are "a lot of people who find it to be an intrusion and invasion of privacy, because they walk away from their desk for five minutes and their machine declares that they're idle, or they're reading a document on paper at their desk and all of a sudden their computer claims that they're idle." At Procter & Gamble, director of computers and communications services Laurie Heltsley says they are telling employees it's acceptable for people to turn their presence status to off or unavailable.[522]

  • Presence-aware tools are software that allow a user to view others' real-time availability status and readiness to communicate.

Status Effects

Another key element of organizational communication associated with hierarchical organizing principles is status differences. Status differences create potential communication barriers between persons of higher and lower ranks. On the one hand, given the authority of their positions, managers may be inclined to do a lot of "telling" but not much "listening." As mentioned earlier, we know that communication is frequently biased when flowing upward in organizational hierarchies.[523] Subordinates may filter information and tell their superiors only what they think the bosses want to hear. Whether the reason is a fear of retribution for bringing bad news, an unwillingness to identify personal mistakes, or just a general desire to please, the result is the same: the higher-level decision maker may end up taking the wrong actions because of biased and inaccurate information supplied from below. This is sometimes called the mum effect, in reference to tendencies to sometimes keep "mum" from a desire to be polite and a reluctance to transmit bad news.[524]

  • Status differences are differences between persons of higher and lower ranks.

  • The mum effect occurs when people are reluctant to communicate bad news.

Collaborative Work Environments

As we proceed deeper into the Internet age, collaborative communication is becoming less a choice and more a reality—and it is changing the face of the work environment. Collaborative environments are characterized by boundaryless information flows, more open and transparent communication, and more supportive communication dynamics.

Collaboration Technologies

In hierarchical organizing, information can often become a source of power that employees hold and use for their own advantage. With the rise of social networking tools, such as Facebook, Twitter, and YouTube, and video technologies, such as camera phones and videography, the withholding of information is becoming more and more difficult. Customers now have more information power than ever due to the power of emerging collaboration technologies.

Instead of fighting these trends, organizations are identifying ways to capitalize on emerging technologies. At Xerox, rather than leaving the design of high-level strategy documents to a handful of people at the top of the corporate hierarchy, they set up a wiki that allows researchers in the R&R group to collaboratively generate the company's technology strategy. Chief Technology Officer Sophie VanDebroek says that with the wiki, "we'll get more content and knowledge in all of our areas of expertise ... including everything from material science to the latest document services and solutions." At IBM, up to $100 million have been committed to sessions such as the Innovation Jam, where employees in more than 160 countries and their clients, business partners—and even family members—engage in online moderated discussions to glean insights that will transform industries, improve human health, and help protect the environment over the course of the coming decades.[525]

The result is a reduction of status differentials and breaking down of corporate silos. At Mars Inc., the President's Challenge brings together thought leaders in the company with the most senior people in Mars to explore new enabling strategies for business. As part of this exploration, team members work together to challenge and engage in "fierce debate" of proposed strategies. As a result, Mars has broken down silos and developed leaders throughout the organization. The collaborative communication has resulted in a ferment of innovation with many new best practices being driven throughout the business.[526]

Interactional Transparency

In the financial world, "transparency" means opening the books. In the context of management, it is increasingly being used to symbolize more open and honest sharing of information. Interest in transparency concepts has been on the rise since the passage of the Sarbanes-Oxley Act, which, to guard against corporate fraud, requires public organizations to disclose information concerning financial transactions.

Interactional transparency has been conceptualized in the OB literature as the ability for both leaders and followers to be open, accountable, and honest with each other.[527] It comprises multiple components. First, transparent communication involves sharing relevant information. For example, contrary to information power games of the past, transparent communication means that individuals work together to share all pertinent information and not withhold important information from one another. Second, transparent communication involves being forthcoming regarding motives and the reasoning behind decisions. Such transparency about motives helps avoid the problem of faulty attributions that can often break down communication processes. Third, transparent communication involves proactively seeking and giving feedback. Transparent communication is two-way and collaborative, involving a free and open exchange of information.

  • Interactional transparency is the open and honest sharing of information.

Supportive Communication Principles

To achieve transparency requires that individuals are comfortable communicating openly and honestly. However, we know that is not always the case. Avoidance continues to be a major issue in interpersonal communication. If a problem arises between employees or work groups, many individuals are much more likely to avoid than address it. Why is this?

A major reason is fear the conversation will be uncomfortable or worry that trying to talk about the problem will only make it worse. This fear often comes with a lack of understanding about how to approach difficult conversations. However, a set of tools known as supportive communication principles can help focus the conversation on joint problem solving to address communication breakdowns and change problematic behaviors before they lead to larger relational problems.[528]

  • Supportive communication principles are a set of tools focused on joint problem solving.

The primary emphasis of supportive communication is to avoid defensiveness and disconfirmation. Defensiveness occurs when individuals feel they are being attacked and they need to protect themselves. If you are communicating with someone who begins to get angry and becomes aggressive, that person is likely feeling defensive. Disconfirmation occurs when an individual feels his self-worth is being questioned. A person shows he is feeling disconfirmed when he withdraws from the conversation or starts engaging in show-off behaviors to try to make himself look good. In either case, the communicator needs to stop the conversation and work to reduce the defensiveness and disconfirmation by refocusing the conversation and building the other person up before continuing.

  • Defensiveness occurs when individuals feel they are being attacked and they need to protect themselves.

  • Disconfirmation occurs when an individual feels his or her self-worth is being questioned.

This can be accomplished using several techniques (see OB Savvy 11.3). First, focus on the problem and not the person. This helps keep the communication problem-oriented and not person-oriented. For example, instead of saying "you are bad," you would say "you are behaving badly." By focusing on behavior you are addressing something the individual can do something about—he can change his behavior but he can't change who he is as a person.

Second, be specific and descriptive, not global or evaluative. In the prior example, once you target the behavior, you then have to be specific about which behavior is the problem. Do not focus on too many behaviors at one time. Pick a couple examples that illustrate the problem behavior and identify them as specifically (and preferably as recently) as you can. Instead of saying "you never listen to me," you can say "the other day in the meeting you interrupted me three times and that made it impossible for me to get my point across to the group."

Third, own the communication. As a manager, instead of saying "Corporate tells us we need to better document our work hours," you would say "I believe that better documenting our work hours will help us be more effective in running our business."

Finally, be congruent—make sure your message is consistent with your body language. If your words say "No, I'm not mad," but your body language conveys anger, you are being dishonest in the communication and only provoking less open and collaborative communication.

By learning to use the supportive communication principles as shown in OB Savvy 11.3, you can enhance not only your ability to communicate effectively in your workplace but also in your life.

Resources in The OB Skills Workbook

These learning activities from The OB Skills Workbook are suggested for Chapter 11.

Cases for Critical Thinking

Team and Experiential Exercises

Self-Assessment Portfolio

  • The Poorly Informed Walrus

  • Active Listening

  • Upward Appraisal

  • 360° Feedback

  • "TT" Leadership Style

  • Empowering Others

Chapter 11 study guide: Summary Questions and Answers

What is communication?

  • Collaborative communication is becoming more important as technology changes the way we work.

  • Communication is the process of sending and receiving messages with attached meanings.

  • The communication process involves encoding an intended meaning into a message, sending the message through a channel, and receiving and decoding the message into perceived meaning.

  • Noise is anything that interferes with the communication process.

  • Feedback is a return message from the original recipient back to the sender.

  • To be constructive, feedback must be direct, specific, and given at an appropriate time.

  • Nonverbal communication involves communication other than through the spoken word (e.g., facial expressions, body position, eye contact, and other physical gestures).

  • When verbal and nonverbal do not match, research has shown that receivers will pay more attention to the nonverbal.

What are the issues in interpersonal communication?

  • To create collaborative communication, people must not succumb to communication barriers.

  • Interpersonal barriers detract from communication because individuals are not able to objectively listen to the sender due to personal biases; they include selective listening and filtering.

  • Physical distractions are barriers due to interruptions from noises, visitors, etc.

  • Semantic barriers involve a poor choice or use of words and mixed messages.

  • Active listening encourages a free and complete flow of communication from the sender to the receiver; it is nonjudgmental and encouraging.

  • Parochialism and ethnocentrism contribute to the difficulties of experiencing truly effectual cross-cultural communication.

What is the nature of communication in organizations?

  • Organizational communication is the specific process through which information moves and is exchanged within an organization.

  • Technologies continue to change the workplace, challenging traditional notions of hierarchy and structure in organizations.

  • Communication in organizations uses a variety of formal and informal channels; the richness of the channel, or its capacity to convey information, must be adequate for the message.

  • Information flows upward, downward, and laterally in organizations.

  • Status effects in organizations may result in restricted and filtered information exchanges between subordinates and their superiors.

How can we build more collaborative work environments?

  • With the rise of social networking tools, the restriction of information is becoming more and more difficult.

  • Instead of fighting these trends, organizations are identifying ways to capitalize on emerging technologies that are resulting in a reduction of status differentials and breaking down of corporate silos.

  • More companies are valuing transparency in communication.

  • Transparency is enhanced through the use of supportive communication principles.

Key Terms

Active listening (p. 261)

Channel richness (p. 265)

Communication (p. 256)

Communication channels (p. 257)

Defensiveness (p. 270)

Disconfirmation (p. 270)

Downward communication (p. 266)

Encoding (p. 257)

Ethnocentrism (p. 263)

Feedback (p. 257)

Filtering (p. 260)

Flaming (p. 268)

Formal channels (p. 265)

Grapevine (p. 265)

High-context cultures (p. 263)

Informal channels (p. 265)

Interactional Transparency (p. 270)

Interpersonal barriers (p. 259)

Lateral communication (p. 266)

Low-context cultures (p. 263)

Mum effect (p. 268)

Noise (p. 257)

Nonverbal communication (p. 258)

Parochialism (p. 263)

Physical distractions (p. 260)

Presence-aware tools (p. 268)

Receiver (p. 257)

Selective listening (p. 259)

Semantic barriers (p. 260)

Sender (p. 257)

Status differences (p. 268)

Supportive communication principles (p. 270)

Upward communication (p. 266)

Self-Test 11

Multiple Choice

  1. In communication, ____________ is anything that interferes with the transference of the message. (a) channel (b) sender (c) receiver (d) noise

  2. When you give criticism to someone, the communication will be most effective when the criticism is ____________. (a) general and nonspecific (b) given when the sender feels the need (c) tied to things the recipient can do something about (d) given all at once to get everything over with

  3. Which communication is the best choice for sending a complex message? (a) face to face (b) written memorandum (c) e-mail (d) telephone call

  4. When someone's words convey one meaning but body posture conveys something else, a(n) ____________ is occurring. (a) ethnocentric message (b) lack of congruence (c) semantic problem (d) status effect

  5. Personal bias is an example of ____________ in the communication process. (a) an interpersonal barrier (b) a semantic barrier (c) physical distractions (d) proxemics

  6. Which communication method has the most two-way characteristics? (a) e-mail (b) blog (c) voice mail (d) instant messaging

  7. ____________ is an example of an informal channel through which information flows in an organization. (a) The grapevine (b) Top-down communication (c) The mum effect (d) Transparency

  8. New electronic communication technologies have the advantage of handling large amounts of information, but they may also make communication among organizational members ____________. (a) less accessible (b) less immediate (c) more informal (d) less private

  9. The study of gestures and body postures for their impact on communication is an issue of ____________. (a) kinesics (b) proxemics (c) semantics (d) informal channels

  10. In ____________ communication the sender is likely to be most comfortable, whereas in ____________ communication the receiver is likely to feel most informed. (a) one-way; two-way (b) top-down; bottom-up (c) bottom-up; top-down (d) two-way; one-way

  11. A manager who spends a lot of time explaining his or her motives and engaging in frank and open dialogue could be described as using ____________. (a) the KISS principle (b) transparency (c) MBO (d) the grapevine

  12. ____________ interfere(s) with open communication in most workplaces. (a) Status effects (b) The mum effect (c) Organizational ecology (d) Nonverbal communication

  13. If someone is interested in proxemics as a means of improving communication with others, that person would likely pay a lot of attention to his or her ____________. (a) office layout (b) status (c) active listening skills (d) 360-degree feedback

  14. Among the rules for active listening is ____________. (a) remain silent and communicate only nonverbally (b) confront emotions (c) don't let feelings become part of the process (d) reflect back what you think you are hearing

  15. The use of supportive communication principles is helpful for ____________. (a) reducing defensiveness and disconfirmation (b) the use of computer technology (c) privacy and electronic performance monitoring (d) improving the correctness of one's vocabulary

Short Response

  1. Why is channel richness a useful concept for managers?

  2. What place do informal communication channels have in organizations today?

  3. Why is communication between lower and higher levels sometimes filtered?

Applications Essay

  1. "People in this organization don't talk to one another anymore. Everything is e-mail, e-mail, e-mail. If you are mad at someone, you can just say it and then hide behind your computer." With these words, Wesley expressed his frustrations with Delta General's operations. Xiaomei echoed his concerns, responding, "I agree, but surely the managing director should be able to improve organizational communication without losing the advantages of e-mail." As a consultant overhearing this conversation, how do you suggest the managing director respond to Xiaomei's challenge?

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