Videos of girls putting make-up on.

Q: IN A TIME OF BTS (BEHIND THE SCENES) VIDEO, DO YOU THINK IT IS NECESSARY FOR PROJECTS TO ALWAYS BE MARKETED AND PUT OUT WITH A BTS VIDEO FOR THE SAKE OF OTHER PHOTOGRAPHERS?

A: No. Also note they are not always for photographers. I did a BTS blog post (no video) about a shoot I did for Harvard Business Review. I photographed the CEO of the Coca-Cola Company, Muhtar Kent, for HBR. While the post was written in a language for photographers, I have gotten at least four more editorial gigs and one corporate gig for Coca-Cola from that one post because editors read it. The BTS post shows how I work, the research I do, and the hustle I have to get the shot in a small amount of time. That was enough for others to trust me to work for them. I need to do more of those! :)

Also note that a lot of BTS videos are boring montages of hair and make-up and photographers pointing at the backs of cameras. If you’re going to do a BTS video, make it interesting, informative, and remember that clients are watching, so let it speak to them as much as it can speak to photographers, if not more.