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Part One: The Tale of Two Entrepreneurial Worlds
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Part One: The Tale of Two Entrepreneurial Worlds
by Joanne Hyland, Remy Arteaga
Pivot: How Top Entrepreneurs Adapt and Change Course to Find Ultimate Success
Cover
Title Page
Copyright
Dedication
List of Trademarks
Acknowledgments
Introduction: Is There a Better Way?
Inspiration for the Book
How We Got Here
The Book Is Not…
How the Book Is Organized
Notes
Part One: The Tale of Two Entrepreneurial Worlds
Chapter 1: Pedal to the Metal
A Little History
Traditional Management Tools Fail Entrepreneurs
Why Startups Fail
Origins of the Pivot Methodology
Notes
Chapter 2: Innovation is Bringing Discipline to Chaos
Plant = Discovery; Pivot = Incubation; Propel = Acceleration
Innovation Defined in the Corporate Setting
It's All about Uncertainty
Notes
Chapter 3: The Corporate Entrepreneur
An Examination of the Definition
An In-Depth Look at Corporate Entrepreneurship Models
A Brief Look at Academic Research
A Look at Corporate Culture
Personal Experiences
Notes
Chapter 4: So, You Want to Be an Entrepreneur?
Swinging for the Fences
The Academic Side
Personal Experiences
Notes
Chapter 5: Entrepreneur and Corporate Entrepreneur: Framing the Perspectives
Comparing Entrepreneurs
Notes
Part Two: Plant = Discovery - The Business Vision
Chapter 6: Discovery–Attractiveness of the Business Opportunity
Discovery Principles
Discovery and Open Innovation
Discovery Progression: Capturing Innovation Opportunities
The Discovery Toolkit in Brief
Plant Your Value Pitch: Making the Transition to Incubation with Your Opportunity Concept
Notes
Chapter 7: Opportunity and the Entrepreneur
Opportunity Recognition
Technology to Market Opportunity
The Challenge for Universities to Commercialize Technologies
The Value Proposition
The Positioning Statement
Notes
Chapter 8: Entrepreneur and Corporate Entrepreneur Perspectives: Pursuit of Opportunities
Getting from Idea to Opportunity
Attracting Attention
Note
Part Three: Pivot = Incubation - The Missing Link
Chapter 9: Incubation—Discipline Together with Chaos
Incubation Principles
Incubation and Living with Chaos: The Learning Plan3
Notes
Chapter 10: Early Market Engagement: Business Concept Options
Incubation Progression: Market Learning and Business Model
Market Development Considerations
The Incubation Toolkit in Brief
Learning Approach Value and Coaching Requirements
Pivot to Your Evolved Value Pitch: Making the Transition to Acceleration with Your Concept Proposal
Notes
Chapter 11: Business Experiments
Knowledge Construction
Define Assumptions
Define Markets
Define CTA and Analytics
Define Product
Note
Chapter 12: Validated Learning = Knowledge
Business Model
Start Executing Experiment
Execute: Product, Market Group, and Call to Action (CTA)
Execute: Assumptions and Analytics
Execute: Confidence, Results, and Knowledge Loop
Business Plan
Notes
Chapter 13: Entrepreneur and Corporate Entrepreneur Perspectives: Incubation and Hypothesis-Driven Learning
Learning Is the Antidote to Uncertainties
Learning How to Learn
Pivot Startup Methodology and Learning Plan
Making the Case for Investment
Part Four: Propel = Acceleration - The Business Ramp-Up
Chapter 14: Acceleration—Courage to Invest
Acceleration Principles
Acceleration and the Phase Gate Process
The Acceleration Toolkit
Propel Your Value Pitch: Making the Transition to Operations with Your Business Plan
Notes
Chapter 15: Preparing for Growth
The Startup Ecosystem
University Ecosystems
A Time to Scale
Notes
Chapter 16: Entrepreneur and Corporate Entrepreneur: The Challenges of Growth
The Ecosystem
The Laws of Diffusion and Resistance
Scaling
Balancing TMRO
About the Authors
Remy Arteaga
Joanne Hyland
About the Academic Contributing Authors
Professor Gina O'Connor
Professor Lois Peters
About the Companion Websites
Index
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Introduction: Is There a Better Way?
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Chapter 1: Pedal to the Metal
Part One
The Tale of Two Entrepreneurial Worlds
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