♦ Jargon and Gobbledygook ♦
Because Maria had done such a good job with her first writing assignment, her supervisor asked her to continue reviewing the writing of others—mainly staff—on a regular basis. She found that the documents she was reviewing tended to have long and often confusing sentences. The writers tended to favor outdated expressions, such as “enclosed please find” and “we are in receipt of your application.” They also used cumbersome phrases, such as “we deem it advisable” or “we will endeavor to ascertain.” Maria found pretentious words like “promulgate” and “reside” sprinkled throughout the documents. Her goal was to make the letters and reports as clear and reader-friendly as possible.
When you edit your work, you want to make sure that your message is crystal clear and to the point. Your reader should not have to muddle through confusing, excess verbiage to discover the meaning. Readers who become frustrated by unclear writing might not read a document at all. What’s the point of a regulation if the people it affects don’t—or can’t—read it? And what are the odds that people will comply with a regulation if they can’t understand it?
You can make your writing briefer and clearer. To reduce the number of words in your document, use short sentences, create lists whenever possible, replace wordy expressions, relax old-fashioned grammar rules, avoid cumbersome phrases, delete redundancies, use shorter words when possible, and use parallelism.
Many documents are never read or understood because of long, confusing sentences. Short sentences:
♦ Show clear thinking
♦ Break information into small, easy-to-process units
♦ Add vigor and clarity to your documents
♦ Help you translate complicated provisions into understandable language
♦ Hold the reader’s interest
The following is an example of a complex sentence that was divided into four shorter, clearer sentences:
Before |
After |
For good reasons, the Secretary may grant extensions of time in 30-day increments for filing of the lease and all required bonds, provided that additional extension requests are submitted and approved before the expiration of the original 30 days or the previously granted extension. |
We may extend the time you have to file the lease and required bonds. Each extension will be granted for a 30-day period. To get an extension, you must write to us, giving the reason that you need more time. We must receive your extension request in time to approve it before your current deadline or extension expires. |
In the following example, the “if” clause was made into a separate sentence:
Before |
After |
If you take less than your entitled share of production for any month, but you pay royalties on the full volume of your entitled share in accordance with the provisions of this section, you will owe no additional royalty for that lease of prior periods when you later take more than your entitled share to balance your account. This also applies when the other participants pay you money to balance your account. |
Suppose that one month you pay royalties on your full share of production but take less than your entitled share. In this case, you may balance your account in one of the following ways without having to pay more royalty: (a) take more than your entitled share in the future, or (b) accept money from other participants. |
Note that in the example above, the writer began the first sentence with “suppose that” and the second sentence with “in this case” to preserve the relationship between the two sentences.1
Sometimes we try to pile up ideas or verbs in a single sentence. This confuses the reader. Try to include only one or two ideas in each sentence. Padraic Spence, author of Write Smart: The Complete Guide to Business Writing,2 gives the following example of a long sentence and its revision. The same six verbs appear in boldface for each version.
Before |
After |
We recommend the Systems Development Division prepare a machine-checking program for the Exhibit 550 as soon as possible since this program can save time for the division, and because it will advance the dates by which finished output reports can be available, we should assign the project priority over all other projects. |
We recommend the System Development Division prepare a machine-checking program for the Exhibit 550 as soon as possible. This program can save time for the division and advance the dates by which finished output reports can be available. Therefore, we should assign the project priority over all other projects. |
If you have a complex paragraph with several parts, you can help your reader by dividing the parts into a list. A numbered or bulleted list will help your reader locate the information more easily and focus on each idea separately.
♦ Highlight levels of importance
♦ Help the reader understand the order in which things happen
♦ Make it easy for the reader to identify all necessary steps in a process
♦ Add blank space for easy reading
♦ Are an ideal way to present items, conditions, and exceptions
Two examples from the PLAIN website follow:3
Be careful not to overuse vertical lists. Use them to highlight important information, not to overemphasize trivial matters. If you use bullets, use square or round ones. Large, creative bullets with strange shapes tend to distract the reader.
Many of the expressions below were once considered standard business English. Several are standard legal expressions. Today they sound stiff, stale, or pompous.
The times change, and business English changes with them. We’re more relaxed in our ways of dressing and speaking and living our lives; we can relax more in our writing, too. Even lawyers are realizing that they can write plainly and still be precise and accurate. Joseph Kimble has commented on this issue:
Plain language is more precise than traditional legal and official language—I hesitate to say legalese and officialese—because plain language lays bare all the ambiguities, inconsistencies, uncertainties, and mistakes that traditional style, with all its excesses, tends to cover up.4
The following list shows how to update some worn-out expressions. The left column contains old business writing standards that now sound out of place. The right column suggests alternatives. Many of the alternatives will improve your style and prevent confusion.
Instead of |
Try |
aforementioned (questionnaire) |
omit; or say “the questionnaire I mentioned earlier” |
allow me to point out; permit me to point out |
please note |
are in receipt of |
received |
as per your request |
regarding your request |
at an early date |
soon; by (exact date) |
at this time; at this point in time; at the present time |
now |
at this writing; as of this writing |
omit; when else could it be? or say “now” |
omit; or say “find time to” or “get the chance” |
|
at your earliest convenience |
omit; or say “as soon as you can” or “by (specific date)” |
be of service to you |
serve you; help you |
contents noted |
omit |
desirous of |
wish to |
during such time as |
when, while |
enclosed please find/attached please find |
see the copy I’ve enclosed; the enclosed copy shows |
feel |
unless you’re expressing an emotion, use “think” or “believe” |
for your information |
omit |
I have before me your letter |
omit |
I remain |
omit |
in a hasty manner |
hastily; quickly |
in compliance with your request |
as you requested |
a check in the amount of |
a check for (amount); a (amount) check |
in the event that |
if |
in the near future |
specify when |
kindly |
please |
legal terms: hereto, herewith, hereby, hereinafter, said, etc. |
express in a simpler way (e.g., within, with this) |
please be advised that |
note that (or omit) |
refer to previous correspondence more directly (e.g., “we received your March 8th request”) |
|
recent date |
specify date |
referenced letter |
the letter; the letter of (specified date) |
regret to inform you |
sorry to tell you |
relative to |
about |
same (e.g., “we have cashed same”) |
Specify what “same” is (e.g., the check) |
subject; employee |
he; she |
take the liberty of (telling you) |
omit; or say, “we’d like to tell you” |
take this opportunity to |
omit; get to the subject |
thanking you in advance |
presumptuous; say, “if you will (action), I will appreciate it” |
the writer(s) |
I/we |
the undersigned |
I/we |
this letter will acknowledge |
omit; get to the point |
trusting you will; trusting this is |
omit; introduces doubt |
under separate cover |
in another envelope; in an express mail letter, etc. |
we wish to state |
we believe, we want to assure you |
Some of what we’ve been taught to think of as rules of grammar are really matters of usage; that is, of what is considered acceptable in using our language. Here are some rules that have now been relaxed or done away with:
♦ Don’t use contractions in business writing. Today, using words like “it’s,” “don’t,” we’re,” and “here’s” is seen as acceptable, and even advisable. These words help us cut through formality and make our writing friendly in tone.
♦ Never start a sentence with “and” or “but.” Today, accepted English usage recognizes that starting a sentence with one of these words might be highly effective or quite weak. Writers are allowed to follow their instincts.
♦ Never end a sentence with a preposition. Current opinion says that this rule is one you don’t have to rely on.
Many writers think that using more words will give them a more elevated style or a style that is proper for business correspondence. They use phrases when a word will do; they use expressions that are roundabout rather than to the point. The result is writing that is officious, cumbersome, and often confusing—a chore to read.
♦ “Please be advised that, in the event of fire, employees should avail themselves of the opportunity to exit via . . . ”
Some cumbersome expressions and suggested remedies follow.
Instead of |
Try |
adversely impact on |
hurt |
a large percentage of |
many |
a total of $250 |
$250 |
be in possession of |
have |
be of the opinion that |
believe, think |
despite the fact that |
though |
due to the fact that |
due to, since, because |
during which time |
while |
endeavor to ascertain |
try to find out |
exhibits a tendency to |
tends to |
for a period of a month |
for a month |
for the purpose of |
to, for |
give consideration to |
consider |
have occasion to be |
have reason to be |
has a requirement for |
requires |
in accordance with |
by, following, under |
in the majority of instances |
often, usually |
in the month of April |
in April |
sometimes |
|
in reference to |
about |
in the near future |
soon |
in the neighborhood of |
about |
in the field of economics |
in economics |
in view of the fact that |
in view of, since |
is authorized to |
may |
make an appearance |
appear |
not in a position |
unable |
on or before |
by |
range all the way from |
range from |
subsequent to |
after |
there are many people who think that |
many people think |
until such time |
when |
we deem it advisable |
we suggest |
with a view to |
to |
with regard to |
about |
without further delay |
now |
Redundant writing repeats itself; it says, unintentionally, the same thing twice. Redundancies often creep in when we feel compelled to pad our business writing with filler phrases, such as those shown in parentheses below:
♦ “He was named (to the position of) director last week.”
♦ “We hope to see you (at an) early (time).”
♦ “The man is unusual (in nature) but honest (in character).”
Sometimes redundancies emerge when, in trying to make things absolutely clear, we overdo it. It’s all too easy to say:
♦ “After our boss reviewed the (important) essentials, she gave us an (unexpected) surprise.”
♦ “We will hear the (final) outcome tonight.”
The following are some common redundant expressions. The words in parentheses are unnecessary.
Noun Forms |
Verb Forms |
Adjective and Other Forms |
(total) annihilation |
appoint (to the position of) |
adequate (enough) |
(major) breakthrough |
ascend (up) |
big (in size) |
capitol (building) |
attach (together) |
(entirely) complete |
(fellow) colleague |
climb (up) |
contemporary (in time) |
(final) completion |
coalesce (together) |
each (and every) |
consensus (of opinion) |
combine (together) |
(all) finished |
commute (back and forth) |
first (and foremost) |
|
courthouse (building) |
congregate (together) |
(exact) identical |
(general) custom |
continue (on, still) |
large (in stature) |
(doctorate) degree |
continue (to remain) |
never (at any time) |
(complete) destruction |
cooperate (jointly) |
(more) preferable |
(baffling) dilemma |
cover (over) |
same (identical) |
(sudden) eruption |
depreciated (in value) |
sufficient (enough) |
(necessary) essential |
descend (down) |
(completely) unanimous |
(passing) fad |
eliminate (entirely) |
unless (and until) |
(basic) fundamentals |
follow (after) |
whether (or not) |
(opening) gambit |
gather (together) |
|
(free) gift |
join (together) |
|
(past) history |
may (possibly) |
|
(present) incumbent |
merge (together) |
|
(new) innovation |
name (as, to the position of) |
|
lawyer (by occupation) |
penetrate (into) |
|
twelve o’clock (midnight) |
(continue to) persist |
|
(personal) opinion |
(pre) plan |
|
complete (monopoly) |
prejudge (in advance) |
|
(final) outcome |
recall (back) |
|
(fellow) partner |
recur (again) |
|
(advance) planning |
revert (back) |
|
skirt (around) |
|
|
(leading) protagonist |
spell out (in detail) |
|
(original) prototype |
|
|
(temporary) reprieve |
|
|
(local) resident |
|
|
(end) result |
|
|
Sometimes we are repetitious in a different way: We use the same word or phrase over and over in the sentence or paragraph. Spence presents this example in a letter from his draft board:
A personal appearance before the appeal board may be requested if you are eligible to request an appeal to the appeal board. You may appeal to the appeal board without requesting a personal appearance before the appeal board, but if you wish to appear before the appeal board, you must specifically ask for the appearance in addition to requesting an appeal.5
Overblown words distract readers. Readers might end up paying more attention to how you’re saying it than to what you’re saying. And they might lose interest, especially if they have to look up words they don’t know. Some inflated words and their deflated equivalents follow.
TEST YOURSELF
FINDING A BETTER WAY TO SAY IT
Translate each of the following gobbledygook statements into relaxed, straightforward business English:
1. Due to the fact that we have had our security breached on several occasions during the period of the past year, we have initiated entirely new procedures to be followed during such times as we have guests congregate together for a tour.
2. Kindly commence a search of subject persons and eliminate entirely any undesirable contents of briefcases or handbags in their possession.
3. Disseminate badges to all guests and accompany them to the courthouse building first and foremost.
4. Pursuant to agency regulations, do not permit them in close proximity to sensitive material or allow them to be in possession of said material.
5. If a guest exhibits a tendency to wander into unauthorized areas or casts repeated glances at aforementioned material, we deem it desirable to congregate together each and every guest and exit in an expeditious manner.
6. We request your mutual cooperation in following according to the aforementioned regulations and herewith ensuring better and improved security for all.
See the Appendix for suggested answers.
TEST YOURSELF
DEFLATING WORDS
Replace each inflated word with a short word (or with two or three short words).
1. communicate |
1. |
2. component |
2. |
3. constitute |
3. |
4. necessitate |
4. |
5. depart |
5. |
6. magnitude |
6. |
7. convene |
7. |
8. exhibit (verb) |
8. |
9. equitable |
9. |
10. transmit |
10. |
See the Appendix for suggested answers.
DEFLATING SENTENCES
To deflate these sentences, you’ll have to interpret them. Rewrite each sentence to clarify its meaning; express the thought in an entirely different way if you like. Cut any unnecessary words. Whenever you can replace long words with short ones, or unfamiliar words with familiar ones, do so.
1. You will accelerate your career growth and attain a sizably increased income as you maximize your optimal attributes.
2. We deem inoperable your methodology for eliminating injurious behavioral patterns.
3. The established procedural practices cannot be adequately reconciled with maximum utilization of our human resources.
4. Radioactivity is presently an excessively dangerous possibility.
5. Because a majority of the students were inadequately prepared, their answers exhibited numerous inaccuracies.
See the Appendix for suggested answers.
TEST YOURSELF
AVOIDING REPETITION
Read the two examples of repetitious sentences below. Write a shorter, clearer version of each sentence.
A personal appearance before the appeal board may be requested if you are eligible to request an appeal to the appeal board.
When the process of freeing a vehicle that has been stuck results in ruts or holes, the operator will fill the rut or hole created by such activity before removing the vehicle from the immediate area.
See the Appendix for suggested answers.
Making the parts parallel means using the same grammatical construction and beginning with the same part of speech. Notice that, in the preceding sentence, we did not say, “Making the parts parallel means that you should use . . .” We said, Making . . . means using . . .” The concept is this: Ideas that look roughly alike in your mind should look roughly alike on the page. In grammar, this is called parallel construction.
Dr. Martin Luther King, Jr., in his “I Have a Dream” speech, used both repetition and parallel construction effectively:
Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to open the doors of opportunity to all of God’s children. Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood.6
The following familiar phrases also illustrate the use of parallel construction:
♦ “One if by land, two if by sea.”
♦ “Where there’s a will, there’s a way.”
♦ “Saw sub, sank same.”
♦ “Ask not what your country can do for you; ask what you can do for your country.”
Even if you’re uncertain of the grammar principles involved, you can usually detect nonparallel items by using your ear. Nonparallel passages sound awkward. Read the following statements:
Nonparallel |
Parallel |
The new copier is efficient, easy to operate, and it is relatively inexpensive. |
The new copier is efficient, easy to operate, and relatively inexpensive. |
The steel companies lost money because of high costs, foreign competition had increased, and they had inefficient processes. |
The steel companies lost money because of high costs, increased foreign competition, and inefficient processes. |
The trip will involve traveling by airplane, bus, and by car. |
The trip will involve traveling by airplane, bus, and car. |
There are specific ways to diagnose problems with parallelism, or to match the parts. Some common problems are:
♦ Using the wrong part of speech
– Unmatched: “He acted quickly and with care.”
– Matched: “He acted quickly and carefully.”
♦ Shifting from active to passive voice.
– Unmatched: “The company finished the job on time, but many errors were made by its workers.”
– Matched: “The company finished the job on time, but its workers made many errors.”
♦ Shifting person
– Unmatched: “When you leave our building, take a left; then I usually go three blocks and take a right.” (third person, first person)
– Matched: “When you leave our building, take a left; then go three blocks and take a right.” (second person, second person)
Lists are much easier to read when the items they contain are parallel. In the list on the left, three of the items begin with adverbs (what, when, and where); two, with gerunds (getting, eating); and one, with a noun (passport). In the list on the right, each item begins with a noun.
Parallel |
|
♦ passport |
♦ passport |
♦ what to wear and pack Parallel |
♦ clothing |
♦ where to stay |
♦ hotels |
♦ getting around the city |
♦ transportation |
♦ when and where workshops meet |
♦ workshops |
♦ eating out |
♦ restaurants |
Making the parts parallel is important because:
♦ It makes the passage shorter.
♦ It makes the passage clearer.
♦ It puts you, the writer, in a better light. If the parts of your statements are not matched, the reader might begin to doubt your attention to detail and even the logic of your thinking.
TEST YOURSELF
MAKING THE PARTS PARALLEL
A. Make the parts of this outline match.
1. Quality of classroom teaching
a. How well the instructor knows the subject
b. Ability to relate to students
c. Answering questions well
2. How much the instructor has contributed to the university
3. Instructor’s contributions to the community
a. Volunteer work related to instructor’s field of expertise
b. What has been done outside the instructor’s field
4. Instructor’s publications: quality and quantity
B. Here is part of an outline for a presentation on the qualities of a successful manager. Tighten it by making the parts match.
• Ability to cope with stressful situations
• Being a good role model
• How to foster teamwork
• Communicate clearly at all levels
• Taking responsibility
C. Rewrite the following sentences to make the parts match.
1. The history course was stimulating and a challenge.
2. If you want to buy shares in Fund XYZ by mail, fill out and sign the account application form, making your check payable to “The XYZ Fund,” and write your Social Security number on your check.
3. She signed up for a course in cake decorating and one in the design of watercolors.
4. I go golfing in the fall, in spring I like to play tennis, and my favorite sport in winter is skiing.
5. He couldn’t decide whether to take the job or if he should go to graduate school as he had planned.
See the Appendix for suggested answers.
Some simple guidelines will also help you make your writing clear:
♦ If you use an acronym (abbreviation) your readers might not know, spell it out the first time you use it. An example is “Department of Labor (DOL) contractors . . . .” In general, use abbreviations only to refer to terms that are central to the document. For example, if a regulation is about the Comprehensive Environmental Response, Compensation, and Liability Act, you can refer to it as CERCLA. Do not abbreviate terms you use only once or a few times. Write them out each time.
♦ Use the same term consistently to identify a specific thought or object. For example, if you use the term “senior citizens” to refer to a group, continue to use this term throughout your document. Do not substitute another term, such as “the elderly,” that will make your reader wonder if you are referring to the same group.7
♦ Use the simplest tense you can. Use the present tense to avoid the clutter of compound verbs. A document written in the present tense is more immediate and forceful and less complicated. The following examples, which appear in Writing User-Friendly Documents, illustrate the use of simple tenses.8
Before |
After |
These sections describe types of information that would satisfy the application requirements of Circular A-110 as it would apply to this grant program. |
These sections tell you how to meet the requirements of Circular A-110 for this grant program. |
Applicants who were Federal employees at the time that the injury was sustained should have filed a compensation request at that time. Failure to do so could have an effect on the degree to which the applicant can be covered under this part. |
You may not be covered under this part if: (a) You were a Federal employee at the time of the injury; and (b) You did not file a report with us at that time. |
♦ Avoid jargon whenever possible. Jargon is the specialized vocabulary and idioms shared by those in the same organization, profession, etc. If a scientific, technical, or legal term is the best word to describe what you mean, use it. If you think your reader might be unfamiliar with the term, define it the first time you use it.
– “Appellate litigation (lawsuits brought before a court of appeals) is conducted by attorneys in the national headquarters.”
Read the following paragraph:
Participants in the seminar said the curriculum related to the major responsibilities involved in their employment. They indicated that they had obtained information that would enable them to perform their obligations. One participant noted that the seminar design provided for concentration on certain areas for a given length of time.
Hard to grasp? Read it again.
Still not clear? The paragraph is a model of imprecision. You can’t read it and get a clear picture of what happened at the seminar; all you can do is try to interpret its meaning.
Now read the following paragraph and compare it to the one you just read:
Nearly 85 percent of participants in the project management seminar said the curriculum covered the major responsibilities in their positions, including project planning, scheduling, and control. They said they had learned about calculating cost and schedule variances that would enable them to deal with unexpected changes in their projects. One participant noted that the seminar design provided for three hours of concentration in critical path scheduling.
The second paragraph gives much more specific information and is more persuasive. Precise words that give solid evidence help you convince the reader.
♦ Imprecise: “Please send me your response as soon as possible.”
♦ Precise: “Please send me your response by close of business Tuesday, April 17.”
In some kinds of writing, precision is a must. Those who write regulations, procedures, specifications, or technical instructions must include considerable detail. They must spell out exactly what is or is not to be done, and they must describe exceptions and variations. They must say exactly what is meant:
♦ Imprecise: “Your new office is much nicer than your old one.”
♦ Precise: “Your new office is larger, better equipped, and more conveniently located than your old one.”
♦ Imprecise: “He had a long commute to work.”
♦ Precise: “He spent an hour and a half commuting to work each day.”
♦ Imprecise: “The children responded well to the teacher’s presentation.”
♦ Precise: “The children were quiet and attentive during the teacher’s presentation, and they asked several thoughtful questions afterward.”
The challenge in writing that requires much detail and great exactness is to be both precise and readable. Sometimes, you must make tradeoffs.
When you’re writing about requirements, use singular nouns and verbs to prevent confusion about whether a requirement applies to individual readers or to groups.
♦ Imprecise: “Individuals and organizations wishing to apply must file applications with the appropriate offices in a timely manner.”
♦ Precise: “You must apply at least 30 days before you need the certification:
– (a) If you are an individual, apply at the State office in the State where you reside.
– (b) If you are an organization, apply at the State office in the State where your headquarters is located.”
PAINTING A CLEAR PICTURE
Read the following statements.
Now read into them. Use your imagination.
Replace each statement with one that is specific. Make it interesting and informative. Write more than one sentence if you like.
1. The report related to recent events.
2. The weather was bad.
3. You must check the system frequently.
4. She spent a long time working on the presentation.
5. The boss liked your idea.
6. I plan to change jobs soon.
See the Appendix for suggested answers.
It’s always a good idea to read over what you’ve written—out loud or to your mind’s ear. Put yourself in the reader’s place. How do you sound? Clear, forceful, and lively? Sure of yourself? Firm but friendly? Intelligent but not arrogant?
Also be aware of the words as they roll off your tongue. Is the flow smooth? Or do you stumble in places? Are there some almost unpronounceable patches? Does the rhythm tend to fall flat?
The following are suggestions for diagnosing and remedying some of the common barriers.
Sometimes, the rule about being concise must be broken. The following group of words would trip up most readers:
♦ “underground mine worker safety procedures development”
The tight knot of thoughts (noun sandwich) needs to be loosened by adding prepositions and articles to clarify relationships among the words:
♦ “development of safety procedures for the protection of workers in underground mines”
Keep subjects and objects close to their verbs. The following sentence is both long and poorly constructed:
♦ “The project leader, after hearing all the results of the annual evaluation and weighing the pros and cons of the evaluation team’s recommendations, decided to make five major changes in the program.”
By the time the readers get to the verb “decided,” they might have forgotten that the subject is “project leader.” Try this:
♦ “After hearing all the results of the annual evaluation and weighing the pros and cons of the evaluation team’s recommendations, the project leader decided to make five major changes in the program.”
Better still, put the ideas into two short sentences.
♦ “The project leader heard the results of the annual evaluation and weighed the pros and cons of the evaluation team’s recommendations. He then decided to make five major changes in the program.”
In this example from Writing User-Friendly Documents, it is difficult in the original version (the left column) to figure out which words relate to the forest products, which relate to the tribe, and which relate to the payments:9
Modified |
|
Upon the request of an Indian tribe, the Secretary may provide that the purchaser of the forest products of such tribe, which are harvested under a timber sale contract, permit, or other harvest sale document, make advance deposits, or direct payments of the gross proceeds of such forest products, less any amounts segregated as forest management deductions pursuant to section 163.25, into accounts designated by such Indian tribe. |
If you ask us, we will require purchasers of your forest products to deposit their payment into an account that you designate. (a) You can instruct us to deposit advance payments, as well as direct payments, into the account. (b) We will withhold from the deposit any forest management deductions under section 163.25. |
Put conditionals like “only” or “always” and other modifiers next to the words they modify.
♦ Ambiguous: “You are only required to provide the following.”
♦ Clear: “You are required to provide only the following.”
Avoid ambiguous phrasing, which can confuse your reader. The following is an example of such a phrase. The reader might have to read the statement several times to figure out that it doesn’t mean “If you really want to have a disability . . . .”
♦ Ambiguous: “If you are determined to have a disability, we will pay you the following:”
♦ Clear: “If we determine that you have a disability, we will pay you the following:”
Have you cleared up any questions about which words your pronouns stand for? (In grammatical terms: Have you cleared up any faulty references?)
♦ Ambiguous: “The agencies have a number of field offices. Most of the work is done in them.”
♦ Clear: “The agencies have a number of field offices. Most of the work is done in these offices.”
Have you made sure there are no dangling modifiers to confuse (or amuse) the reader?
♦ Dangling: “Here are some tips for protecting your valuables from our security staff.”
Members of the security staff are not stealing valuables. They are offering tips.
♦ Clear: “Here are some tips from our security staff for protecting your valuables.”
♦ Dangling: “After waiting 10 minutes, the engineer told us the elevator was not working.”
The engineer did not wait 10 minutes. You did.
♦ Clear: “After we’d waited 10 minutes, the engineer told us the elevator was not working.”
When you’re concentrating on getting your thoughts down, it’s easy to write one word when you mean another. It’s also easy to use words carelessly, letting them slip by even though you’re not sure that they’re correct in the context.
Many errors are made because we mistake words that look and sound alike:
♦ assure/ensure/insure
♦ flout/flaunt
♦ effect/affect
♦ site/sight/cite
These errors can be embarrassing—but at least readers often understand despite them and give us credit for what we meant to say. Sometimes, however, the misuse of words can mislead or perplex:
♦ “The idea literally blew them away.” (Really? Or did it figuratively blow them away?)
♦ “We will not stand for the prosecution (persecution?) of the handicapped.”
A document’s readability is the level of difficulty at which it is written, and therefore the level of education required to understand it. Readability is based on:
♦ The average length of sentences
♦ The average number of syllables in a word
Readability of Familiar Publications10 |
|
The Atlantic Monthly |
Grade 12 (difficult) |
The Wall Street Journal |
Grade 11 |
The New York Times |
Grade 10 |
Los Angeles Times |
Grade 10 |
Business Week |
Grade 10 |
Time magazine |
Grade 10 |
Grade 8 |
|
Boston Globe |
Grade 8 |
U.S.A. Today |
Grade 7 |
People magazine |
Grade 6 (easy) |
A document with long sentences and many syllables is considered more difficult to read than one with shorter sentences and fewer syllables. A ninth-grade level is about the right level for most business documents. This level uses few long words and keeps sentences to about 15 words in length.
Computer programs, readability graphs, and “Fog” indexes are some of the ways to determine a document’s readability. You can calculate the Fog index as follows:11
1. Find the average number of words per sentence. Use a sample of at least 100 words. Divide the total number of words by the number of sentences. This gives you the average sentence length.
2. Count the number of words of three syllables or more per 100 words. Don’t count (a) words that are capitalized; (b) combinations of short, easy words like bookkeeper; and (c) verbs that are made three syllables by adding “ed” or “es”—like “created” or “trespasses.”
3. Add the two figures above and multiply by 0.4. This will give you the Fog index. It corresponds roughly with the number of years of schooling a person requires to read a passage with ease and understanding.
USING A FOG INDEX
Calculate and compare the Fog index of two writing samples—yours or someone else’s.
1. Which sample was easier to read?
2. How could you improve either or both of the samples?
The essence of plain language is clarity. Documents written in plain language are much more likely to be read, understood, and heeded—in much less time. Plain language means:
• Using shorter sentences
• Scrapping business English relics, including legal expressions
• Avoiding cumbersome phrases
• Eliminating redundancies
• Making parts (words, phrases, and items in a list) parallel
• Minimizing and explaining acronyms and jargon
• Avoiding confusing words and phrases, such as noun sand-wiches, dangling modifiers, ambiguous phrasing, and unclear pronoun references
• Placing words carefully within your sentence
• Using words correctly, especially those that look or sound alike
• Using simple tenses
• Using terms consistently
Although brevity is usually preferable in writing, sometimes you must use more words to convey a more precise meaning. Make sure your reader gets a clear, convincing picture of what you mean.
You can get an idea how readable your documents are by using a Fog index, which is based on sentence and word length. Although these aren’t the only determiners of plain writing, they are important.
1 Plain Language Action and Information Network, “Break Your Material Into Short Sentences.” Online at http://www.plainlanguage.gov (accessed April 4, 2007).
2 Padraic Spence, Write Smart: The Complete Guide to Business Writing (Great Barrington, MA: North River Press, 1996), 96. Used with permission.
3 Plain Language Action and Information Network, “Use Lots of Lists.” Online at http://www.plainlanguage.gov (accessed January 8, 2008).
4 Joseph Kimble, “Testifying to Plain Language,” testimony before the House Subcommittee on Regulatory Affairs, March 1, 2006, Michigan Bar Journal (June 2006): 45.
5 Write Smart, 7. Used with permission.
6 Martin Luther King, Jr., “The I Have a Dream Speech.” Online at http://www.usconstitution.net/dream.html (accessed April 12, 2007).
7 Plain Language Action and Information Network, “Use the Same Term Consistently for a Specific Thought or Object.” Online at http://www.plainlanguage.gov (accessed January 8, 2008).
8 Plain Language Action and Information Network, “Use the Simplest Form of a Verb.” Online at http://www.plainlanguage.gov (accessed January 8, 2008).
9 Plain Language Action and Information Network, “Place Words Carefully.” Online at http://www.plainlanguage.gov (accessed January 8, 2008).
10 Deborah Dumaine, Write to the Top: Writing for Corporate Success (New York: Random House, 1989).
11 Robert Gunning, The Technique of Clear Writing (New York: McGraw-Hill, 1968).
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