Social media APIs have many advantages. The main advantages are:

• Social data: APIs allow you to extract valuable data around Social Media users and content that is used for behavioral analysis and user insights.
• App development: Thousands of software and applications have been built using Social Media APIs that provide additional services on top of Social Media platforms.
• Marketing: Social media APIs are useful in automating marketing activities such as social media marketing by posting on platforms. It also helps in enriching marketing data through Social Data acquired about customers.