“If you want to dive in and starting using the RED, look no further. This book is the next best thing to having a top-notch production crew with RED experts working by your side.”

 
 --Arthur Albert, Director of Photography, ER
 

“An essential guide loaded with knowledge, I recommend it as the first purchase for any filmmaker who is thinking about owning or currently owns the RED.”

 
 --Rodney Charters, ASC, Director of Photography, 24
 

“If you’re planning to shoot with the RED camera, this is the book to get!”

 
 --Rob Cohen, Director, The Fast and the Furious
 

“Noah Kadner takes the best practices of using the RED camera and shares them with the rest of us in this indispensable guide.”

 
 --Simon Duggan, ACS, Director of Photography, Live Free or Die Hard, Knowing
 

“Written in an easy-to-follow style, yet thorough in covering everything from production to postproduction to making money from your investment, this is a book that should be on every filmmaker’s desk and in their kit bag.”

 
 --Norman Hollyn, film editor, instructor, and author of The Lean Forward Moment
 

“If you want to see how the pros are using the RED camera, you need this book.”

 
 --Nancy Schreiber, ASC, Cinematographer, Every Day
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