About the Author

Roger Dawson was born in England, emigrated to California in 1962 and became a United States citizen 10 years later. Formerly the president of one of California’s largest real estate companies, he became a full-time author and professional speaker in 1982.

His Nightingale-Conant cassette program, Secrets of Power Negotiating, is the largest-selling business cassette program ever published. Several of his books have been main selections of major book clubs. He is the founder of The Power Negotiating Institute, a California-based organization.

Companies and associations throughout North America call on him for his expertise in negotiation, persuasion, and decision-making; and for motivational keynote speeches. His seminar company Roger Dawson Productions, P.O. Box 2040, La Habra, California 90631 (Tel 800 YDAWSON [932-9766]) conducts seminars on Power Negotiating, Power Persuasion, Confident Decision Making, and High Achievement throughout the country.