- Cover
- Title Page
- Special Offers
- Table of Contents
- Introduction
- Chapter 1: The Wide World of Possibilities
- Chapter 2: What Photos Sell and Re-Sell?
- The Difference Between a Good Photo and a Good Marketable Photo
- Enduring Images
- Good Marketable Photos
- The Rohn Engh and Mikael Karlsson Principle for Producing a Marketable Photo Every Time
- The Principle
- Become a Monopoly
- Photos That You Can Read Into—Using the Principle
- You Are an Important Resource to Photo Buyers
- A Gallery of Stock Photos
- Chapter 3: Finding Your Corner of the Stock Photography Market
- First, Find Yourself
- Photographically…Who Am I?
- Your PS/A (Photographic Strength/Areas)
- The Majors and the Minors
- How to Use Reference Guides, Directories and the Internet
- Using Your Local Interlibrary Loan Service
- Using the Internet
- Chart Your Course . . . Build a Personalized Market List
- The Total Net Worth of a Customer
- Long-Term Value
- Chapter 4: Getting Started
- Chapter 5: Producing a Marketable Photo
- Chapter 6: Taking and Making Editorial Stock Photos
- Chapter 7: The Fine Art of Dealing With Photo Buyers
- Getting to Know Them
- The Reliability Factor
- The Photo Buyer Connection
- Should You Visit a Photo Buyer?
- Should You Write?
- Should You Telephone?
- Should You E-mail?
- Get on the Available-Photographers List
- Selling the Same Photo to Multiple Buyers
- Scanning and Photocopying Your Photographs
- The Central Art File
- The Permanent File System
- The Pirates
- The Legal Side
- Chapter 8: Pricing Your Photos
- Master Your Marketing System First
- Sell and Re-Sell
- The Price Range
- Base Camp: Inside-Editorial Use
- Which Range for You?
- Using the Pricing System: What to Charge
- Payment for Other Uses
- Within the Price Range, Should You Charge the High End or the Low End?
- Unique Pictures—What Are They?
- Second Use of Your Pictures
- State Your Fee
- Pricing the Service Photo
- Royalty Free
- The Lowest Fee Possible: Nothing
- Chapter 9: Managing Your Mail and Internet Marketing Operation
- How Do I Get My Pictures From Here to There?
- Delivery: As Close As Your Mailbox and Computer
- Our Postal Service—a Bargain for the Stock Photographer
- Preparing Your Stock Photos for the Market
- Packaging: The Key to Looking Like a Pro
- Writing the Cover Letter
- Deadlines: A Necessary Evil
- Unsolicited Submissions
- The Magic Query Letter
- Should You Deal with Markets Outside of the United States?
- Which are the Heavy Purchasing Months?
- How Long Do Photo Buyers Hold Your Photos?
- Sales Tax—Do You Need to Charge It?
- When Can You Expect Payment?
- How Safe Are Your Pictures in the Hands of a Photo Buyer?
- How Much Recompense Should You Expect?
- A Twenty-Six-Point Checklist to Success
- Chapter 10: If You Don’t Sell Yourself, Who Will?
- Promoting Your Photography
- Talent Can Take You Just So Far
- Look Like a Pro Even If You Don’t Feel Like One . . . Yet
- Your Personal Trademark or Logo
- Build a Mailing List
- Credit Lines and Tearsheets—Part of the Sale
- Show Yourself Off
- Reassess Your Promotional Effectiveness
- Some Final Self-Promotion Suggestions
- Chapter 11: Assignments
- Chapter 12: Stock Photo Agencies and Decor Photography
- Outlets for Track A
- Everything New Under the Sun
- Prepare to Share Your Profit
- Agencies: A Plus with Limitations
- How to Contact a Stock Photo Agency
- The Timely Stock Agencies
- Stock Agency Catalogs
- Possible Problems in Dealing with Stock Agencies
- Do You Need a Personal Rep?
- Using a Stock Agency
- Start Your Own Mini-Agency
- Décor Photography: Another Outlet for Your Standards
- Chapter 13: Keeping Records: Knowing Where Everything Is
- The Lazy Person’s Way to Extra Sales—Knowing What’s Selling
- File It! How to Avoid Excessive Record Keeping
- Knowing How to Put Your Finger on It: Cataloging Your Black and Whites and Transparencies
- The Basics
- The Systems
- Counting the Beans
- Protecting Your Files
- Everything Has Its Place
- Digital Storage
- Chapter 14: Working Smart
- The Success Habit: Following Through
- Setting Goals
- Getting Organized
- Time Your Goals
- Is It Easy? A Survival Secret
- Think Small
- You Manage the Business—Not the Other Way Around
- A Self-Evaluation Guide
- How to Measure Your Sales Strengths
- Pictures Just Aren’t Selling?
- A Potpourri of Additional Aids in Working Smart
- Tweak Captions to Attract More Photo Buyers
- Chapter 15: Rights and Regulations
- Copyright
- Copyright Infringement
- Group Registration
- How to Contact the Copyright Office
- Interpreting the Law
- Be Wary of Dates
- Laying Claim to Your Picture
- Some Drawbacks of the Copyright Law
- A Remedy
- Q and A Forum on Copyright
- Work for Hire
- Electronic Rights
- Which Usage Rights Do You Sell?
- Read the Fine Print
- Forms to Protect Your Rights
- Legal Help
- You Will Rarely Need a Model Release for Editorial Use
- Model Releases—When Must You Get Them?
- Oral Releases
- Can We Save Them Both? The Right of Privacy and Our First Amendment Rights
- Chapter 16: Your Stock Photo Business: A Mini Tax Shelter
- Chapter 17: Stock Photography in the Digital Age
- Which Computer to Buy?
- Cataloging and Retrieving Your Pictures
- CD-ROMs
- Establish Your Own CD-ROM Service
- The Three Fs: Fone, Fax and FedEx
- Internet: The Electronic Post Office
- Online Delivery
- Printers to the Rescue
- Captions
- Word Processing
- Spreadsheets
- Graphics
- Picture Enhancement
- Storage
- Where to From Here?
- Interview with Carole Albertson, Photographer and Owner of LostLands.Net Web Hosting Company
- Bibliography
- About the Author
- Marketing Page
- Copyright
- Tables
Ideas. Instruction. Inspiration.
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