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by Lars Witell, Gary R. Schirr, Per Kristensson, Anders Gustafsson
Service Innovation
Cover
Title
Copyright
Preface
Acknowledgments
Chapter 1. Service as the Key Driver of Growth
Chapter 2. What Is Service Innovation?
Chapter 3. Value Creation Drives Service Innovation
Chapter 4. Developing Service Innovations
Chapter 5. Customers as Cocreators in Service Innovation
Chapter 6. Service Innovation in Goods-Centric Firms
Chapter 7. The Service Innovator—Tying It All Together
Index
Adpage
Backcover
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Service Innovation
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