Service Innovation
Copyright © Business Expert Press, LLC, 2016.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.
The Center for Services Leadership (CSL) is a research center within the W. P. Carey School of Business at Arizona State University (ASU) and an outreach arm from ASU to the business community and the global academic community. The CSL has established itself as a globally recognized authority on how to compete strategically through the profitable use of services.
The Service Research Center, CTF (ctf.kau.se) is a research center at Karlstad University, Sweden. CTF is one of the world’s leading research centers with a focus on value creation through service.
First published in 2016 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
ISBN-13: 978-1-63157-495-5 (paperback)
ISBN-13: 978-1-63157-496-2 (e-book)
Business Expert Press Service Systems and Innovations in Business and Society Collection
Collection ISSN: 2326-2664 (print)
Collection ISSN: 2326-2699 (electronic)
Cover and interior design by Exeter Premedia Services Private Ltd.,
Chennai, India
First edition: 2016
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Printed in the United States of America.
3.14.252.56