A great primer for startups. Thirty concepts have been taken up and explained in the most innovative way. The book covers most of the situations startups likely to face and gives solutions while asking some questions too. A must read for startups and those aspiring to start their own venture.
Mr. Ajai Chowdhry, Founder of HCL, recipient of the
Padma Bhushan award.
Startup Humor is a useful road map for those interested on a startup trek. Through a mix of illustrations, role-plays, and lessons from the real and movie world, this book scopes out some of the challenges and opportunities that entrepreneurs could face when they set up a business for the first time. In an easy and lucid manner, this book inspires, teaches valuable lessons, offers a checklist, and provides important reality checks. A must for those willing to take the plunge.
Mr. Sunil Kant Munjal,
Chairman, Hero Corporate Services & Jt. MD, Hero MotoCorp Ltd.
President, All India Management Association (AIMA) and
Former Chairman, Confederation of Indian Industries (CII).
In its simplicity the book manages to convey pertinent points. No doubt it’s being your own boss is a great vision. And bringing it to life, managing, sustaining, scaling requires your 200 percent. Rajesh tries to keep his messaging simple and jargon-free so that we can all relate to the challenges that lie ahead.
Ms. Nita Kapoor,
CEO, India Digital News Ventures of News Corp
( VCCircle Network & Big Decisions).
Startup Humor by Prof. Rajesh K Pillania is an extremely smart book. It’s well-structured and is written in a clear, easy-to-read format, with great examples that truly give the reader valuable insights. This book provides very good guidance for people who are just starting their own ventures or those who are in the early stages of their enterprise.
Mr. Praveen Sinha
Angel Investor and Founder of ventures like Jabong,
Aquabrim, Anasha Art
Startup Humor is a wonderful and witty take on the buzzing Indian startup movement. For us to attract and sustain the startup momentum, the paradigm needs to morph to sustainable innovation and IP creation. The book very nicely captures the chaos as well as the opportunity in this ecosystem.
Mr. Sudhir Mehta
Serial Entrepreneur, Chairman Pinnacle Industries.
Co-chair CII National Startup Council
Startup Humor attempts to simplify the multiple challenges that an entrepreneur faces in their own startup journey in a simple, lucid, and entertaining manner. Prof. Rajesh K Pillania’s communication style through cartoons is both engaging and thought-provoking to the reader. This style of storytelling helps the reader to connect with the examples quoted against each concept and, in the process, understand them clearly. I would recommend this book to every entrepreneur as it would help them with their anxieties and concerns that they may face and be well prepared for in the future.
Mr. R S Sodhi,
Managing Director, GCMMF Ltd (AMUL)
Startups offer incredible opportunities for people, young and old, to realize their dreams. The startup road is full of potholes that need to be navigated. The journey is tough but the final success of the undertaking is very fulfilling. I hope many startup entrepreneurs will benefit from this book.
Mr. Ashutosh Garg,
Chairman & MD, Guardian Lifecare Pvt. Ltd
Startup Humor succeeds in demystifying the path of a first-time entrepreneurial journey. In an innovative and simple manner the book highlights the pitfalls along the way, how to avoid them and come up with a successful business strategy. A must read for the first-time entrepreneur.
Mr. Jayant Davar
Co-chairman & MD, Sandhar Technologies Limited.
Rajesh’s book tackles an important topic, especially for a developing country like India where entrepreneurship is extremely important to continued development. His approach is reader-friendly, engaging, and jargon-free. It will help aspiring entrepreneurs, many of whom might lack formal education, understand key ideas about entrepreneurship. It is a novel and valuable contribution to the literature.
Prof. Nitin Pangarkar,
Academic Director,
MBA Program at National University of Singapore (NUS), NUS, Singapore.
It is an attempt to extract simple strategy lessons from movies, anecdotes, and common jokes and convey them in a question-answer mode using cartoons between co-founders and strategy professor. The 30 lessons conveyed through simple, non-jargonistic language should be useful tips to first-generation startups. My compliments to him for conveying important lessons in simple style.
Prof. Prem Vrat
Prochancellor and Chief Mentor, The NorthCap University, Gurugram.
Formerly Director, IIT Roorkee; Director-in-charge, IIT Delhi
Professor & Division Chairman, Asian Institute of Technology, Bangkok.