There are three founders of a startup named uthaepadtae.com. These three went to the same management school; all of them are in their early 30s.
Before founding their startup they went to their Professor of Strategy in their alma mater and requested him to guide them and lend them a helping hand, and the Professor agreed to help them with his insights and suggestions whenever needed. This book deals with the 30 issues raised by the founders for inputs from the professor.
The reader may read the book from the beginning till the end or choose any topic and read it because each topic is treated as a standalone. The discussions among the founders are found on the pages on the left; the inputs from the Professor of Strategy are found on the pages on the right.