CHAPTER 1

Why Startup?

A Car and Dogs

CHAPTER 2

What Startup?

From Changing the World to Changing Oneself!

CHAPTER 3

Entrepreneurial Spirit

The Hilarious Case of Ranchodas!

CHAPTER 4

Passion—The Nectar of Startups

The Case of Wrestler Mahavir Singh Phogat!

CHAPTER 5

Startup Team

Lessons from Aamir Khan in Lagaan

CHAPTER 6

Resilience

Learning from the Hindi Movie Guru!

CHAPTER 7

Ideation with Innovation

An Incorrigible Drunkard and a Newspaper Advertisement

CHAPTER 8

Medici Effect

Mixing Yoga and Omelet-Making Sessions!

CHAPTER 9

Opportunity Sensing and Leveraging

Angry White Men and the Rise of Donald Trump!

CHAPTER 10

Business Model

Learning from a Campus Love Story

CHAPTER 11

Niche Focus & Domain Knowledge for Entry Strategy

Special 26

CHAPTER 12

Which Product and Market to Go For

Learning from a Campus Love Story

CHAPTER 13

Vanity Metrics

Beware of Nondrinker Drivers!

CHAPTER 14

Role of Assumptions

Flawed Interpretation of the Environment: “They think I am God!”

CHAPTER 15

Balance between Analysis and Action

Calculating Laughing Points in a Movie for Marriage!

CHAPTER 16

Strategy

Chak De India

CHAPTER 17

Strategic Thinking: The Fine Art of Balancing

Learning Driving without Sitting in the Driver’s Seat!

CHAPTER 18

Organizational Culture

Culture Eats Strategy for Breakfast—Drucker

CHAPTER 19

Marketing Strategy

Success of “Brand Modi” in Parliament Elections 2014

CHAPTER 20

Social Media per se Is Not Marketing Strategy

Please Update My Facebook Status as “DEAD!”

CHAPTER 21

Pitch!

Rang De Basanti Screen Test

CHAPTER 22

Financial Strategy

Two and a Half Men

CHAPTER 23

Crowd Sourcing

The Rise of AAP and Arvind Kejriwal

CHAPTER 24

Staying Focused

The Interesting Case of AAP!

CHAPTER 25

Implementation Challenges

The Days after the Honeymoon

CHAPTER 26

Pivot

The Curious Case of Tendulkar and Kumble

CHAPTER 27

Beware of Startup Myths

Running away with the Passbook Vending Machine instead of the ATM!

CHAPTER 28

Hedging the Risk

Take a Bus Home after Getting Drunk!

CHAPTER 29

Social Entrepreneurship

The Case of Anna Hazare

CHAPTER 30

Entrepreneurial Ecosystem

The Medici Family of Florence and European Renaissance